"I recall that at the end of last year, when Alibaba's Hong Kong stocks were listed for the second time, the mainland stockholders' circle launched a huge carnival of going to Hong Kong Island to make new shares."

Bao Fan helped Chen Feng fill up the wine and joked: "Some media even called it a once-in-a-lifetime opportunity to get rich!"

Chen Feng laughed. At that time, various jokes were circulating on the Internet. Many financial planners’ slogans were: The money spent on your wife and girlfriend on Double Eleven, brothers will earn back when applying for new Alibaba stocks!

"It's easy to place new tickets there. At that time, it was predicted that the winning rate of the first hand was about 30%, but the actual winning rate actually reached 80%?"

"The closing price is locked at HK$187, with an increase of 6.65% on the day. If you win one hand, the principal will be 19,000 yuan, and you can easily make 1,200 yuan."

Chen Feng nodded. It is indeed much easier to win than A-shares, but retail investors can make at most pocket money, and the big part is still in the hands of institutional funds.

For the Hong Kong Stock Exchange, the listing conditions are not as harsh as A-shares, and there are more new companies listed on the iPo every year, and there is no invisible red line with a market value of no more than 23 times the price-to-earnings ratio on the day of A-share issuance...

Wanliyang's trading team even predicts that there are three major sectors of new stocks this year: pharmaceutical stocks, property stocks, and return-to-Chinese stocks.

Whoever lets the average winning rate be 68%,

We are only 0.5%!

A-share first-hand new stocks are limited to 100 shares,

The listed company sets it on its own, one hundred to several thousand, or even one hundred thousand shares!

"JD.com NetEase is all old friends, Nongfu Spring is the key point. At the end of the month, it is preparing to submit a prospectus to raise one billion US dollars."

Bao Fan said: "People are the examples of making a fortune in silence."

Chen Feng curled his lips and said nonsense, what does it mean to have a net profit of 4.7 billion yuan?

Beat everything in China and dissatisfied!

According to Li Nanjun's estimate, Nongfu Spring's sales easily exceeded 20 billion last year.

What advertisement can be used for 23 years without changing?

Nongfu Spring is a little sweet!

"Old Zhong is also a tough guy. He asked CICC and Morgan Stanley to serve as joint sponsors in one go. He is extremely ambitious."

"For eight consecutive years, the market share of packaged drinking water is the top three in tea beverages, functional beverages and juice beverages..."

Bao Fan joked: "It's the biggest competitor!"

Dumb shit, Chen Feng laughed and scolded, why don’t you say it’s Starbucks?

But he said curiously: "It's logical that it's not short of money at all, why do you think about it now? "

Bao Fan waved his hand and explained: "Compared with other consumer products, drinking water business is not difficult to do. Nongfu Spring's gross profit margin can reach 60%, which is equivalent to making 60 cents by selling water for 1 yuan."

"Not to mention that as an industry giant, it has full bargaining power. All the money is first and then goods are available. I heard that the net inflow of operating cash last year was as high as 8.7 billion!"

"It's not that they don't know how to go public, but they don't want to go public."

Chen Feng nodded, this is the confidence of the fast-moving consumer giant. Whether it is Lao Ganma or the more awesome Nongfu Spring, the most important thing is cash.

After all, most companies go public and want to use financing to cut leeks, but once they go public, they must stand in the spotlight, and have countless pairs of eyes staring at every move, such as quarterly financial reports.

If I don't go public, I'm the boss.

Listing depends on the market's expression.

"The official explanation of this IPO is that the funds raised will be mainly used to continue brand building, steadily increase distribution breadth and single-store sales, further expand production capacity, increase investment in basic capacity building, and explore overseas market opportunities..."

"It's all nonsense. Isn't Lao Zhong trying to make more money on retirement?"

Bao Fan said contemptuously: "Last year, he ranked more than 180 for Forbes' rich list, and the full amount is no more than 16 billion."

"In 11 years, Nongfu Spring pulled Master Kong from the position of boss and successfully took over the position. After only four years of sitting, Yibao was pulled down..."

"In 2017, I took back the throne of the boss. Now there are pursuers in front and intercepted in the back, so life is not easy."

"What's more, selling water is not the ultimate goal of others. Currently, its core holding platform is called Yangshengtang!"

Chen Feng was stunned, Big Health?

"So the benefits of listing can be made to add additional issuance of pledges to play financing, and further expand the commercial sector. After all, with the golden signboard of the leader, it is easy to raise funds of one billion US dollars."

Chen Feng suddenly realized that he was waiting here!

No wonder I have been working hard to be a scattered boy in the past three years. I just paid dividends from shareholders and took away 103 billion, and you took away 9 billion!

This is the legendary...

Will the money be gone and come back again?

The $1 billion is a drop in the bucket for the size of Nongfu Spring, which shows that Zhong Shanshan doesn’t care much about financing, and what they want is liquidity!

Want to retire at the age of 65?

"Oh, I'm probably tired after working hard for most of my life." Bao Fan sighed: "He is from a hard-working family, from a bricklayer, a reporter to a wahhaha agent..."

"It's not easy to get it done!"

Chen Feng agrees with this view, and has to say that this person is a marketing genius. From the saying "Nongfu Spring" is a bit sweet...

Until we don't produce water, we are just nature's porters...

Buy a bottle of water and donate a penny...

In particular, the concept of natural water is used to actively provoke disputes among industries...

Blood is seen in the sword!

Although Yibao's market share is closely behind, its profit is only one-fifth of Nongfu Spring?

I worked hard to sell five bottles to get one bottle!

"Bottled beverages, especially water, are definitely huge profits." Bao Fan said seriously: "As long as the brand is highly recognized, it is simply profitable."

"The raw materials are simple, no need to add ingredients, and there is no overly complex production process..."

"Most of the costs are still concentrated in packaging, transportation, manpower, marketing..."

"As long as the scale is increased, this is not a problem."

Chen Feng remained silent. Nowadays, people use pet bottles or glass to package drinking water. It is better to say that it is a bottle than selling water.

The packaging cost of six walnut cans accounts for more than 50% of the total cost.

Coca-Cola has also chosen to launch small bottles of Coke in order to save packaging costs and increase net profit.

Why is Nongfu Spring so much higher than its peers?

It's because of the water source.

Monopolize the top ten water sources, such as 4 mountain spring water, 1 deep groundwater, 2 mineral water, 1 deep reservoir water and 2 deep lake water...

It not only covers the national market supply, but can effectively shorten the transportation radius, help reduce the time when products are transported from production lines to shelves, control logistics expenditures, and ensure profit levels...

With excellent differentiated marketing,

Who doesn’t want to drink clean water now?

"There is no way. People just fill the surface water directly, they just need to send the water to the factory using pipes, and it's money to turn on the faucet."

Bao Fan said a little enviously: "Thirty years of mining rights have been signed in one go, and the cost of amortizing the intangible assets to each bottle of water is very small."

"Distribution channels are a way for dealers to combine intensive distribution with direct sales of key customers. They never return the goods and are extremely tough."

"There is no inventory pressure, the cash flow is terrible, and it's so fun."

Chen Feng put down his red wine glass and said that it is bluntly that he is going public now. First, he wants to cash out his stocks and keep more pension money in his hand.
Chapter completed!