"As long as you get a brother and sister, the listed company will easily soar billions!"

Ding Wei sighed: "The day before yesterday, a bedding buyer, ushered in a daily limit again. Since announcing his cooperation with Via, the originally unknown little transparent instantly seemed to be on a rocket..."

"Eight daily limits in nine days!"

"The market value is directly doubled!"

Chen Feng snorted coldly. Originally, the sales of live streaming goods are very magical at high prices. Unexpectedly, what is even more incredible is actually selling stocks?

What is the stock price of a cat and a dog?

How can the businessman who works hard to do things?

"One person has achieved enlightenment and the chickens and dogs have risen to the sky, the stock price soars, and the shareholders are in great joy. Even the chairman's former ex-wife has begun to reduce their holdings in a crazy way. I heard that it has cashed out more than 100 million yuan!"

"There were also a few days ago when Jinzi Ham was also attracted by the live broadcast. She cooperated with Luo Pang with a high profile strategic cooperation. The next day, the increase of 7%, making more than 500 million easily."

This kind of thing exists and is reasonable. The capital market is just listening to stories. The more bizarre the better.

Now that I want to be popular, I have to take advantage of the hot topics, from celebrities to internet celebrities, and on Saturdays, which once claimed to be the king of shoes, invested in Li Ziqi's team because of the lack of luck. Who has ever managed the 17 daily limit in 26 days?

"Hey, this generation of young people is too difficult to deal with!"

Ding Wei couldn't help but complain: "The z era is an eternal topic for all brand marketing. Even top international brands have to do everything possible to capture the hearts of young people, but unfortunately there are many people who have failed."

Chen Feng curled his lips and said nonsense, what do you think I have worked hard to make trendsetters do?

Whether this group of young people can be "solved" will even affect the future life and death of consumer brands.

"Fuleshi invited Wang Yuan as the spokesperson, armani       Exchange invited Ouyang Nana, Prada invited Cai Xukun, and Uemura Shu invited Wang Yibo as the brand ambassador..."

"Almost every "Z generation" traffic star has at least one international big brand endorsement."

Ding Wei analyzed: "Even the most stable century-old luxury cars can't sit still. BMW chose 19-year-old Yi Yang Qianxi as the spokesperson and appeared on the cover of "Horsebahn Bazaar" with Mitsuki Kimura, who was born in 2003."

"Wang Junkai immediately becomes the spokesperson for Lexus..."

Chen Feng suddenly remembered something and couldn't help but smile: "Old Ma seemed to have tried to show off on Bilibili last month and failed?"

"Alibaba's official account released a speech by Jack Ma on Bilibili to the Orange Dot Charity Award. The title seems to be called "Business itself is the greatest Charity"?"

Ding Wei said disdainfully: "As a result, there was a lot of cursing, and Dad Ma's serious taste completely annoyed those little ancestors, but the result..."

"I deleted it in less than twenty-four hours!"

Chen Feng laughed loudly, deserved it!

"There are more and more things like this. What is the first live broadcast of LV? McDonald's B station live broadcast of McDonald's, Heytea Durex cross-border controversy, KFC Mother's Day marketing controversy..."

"Especially on B.com, my little ancestors don't care whether you are a bullshit international brand. As long as you don't like it, just fight me!"

What is B station?

This is a problem that Chen Feng has been studying.

To answer questions and become a member, full of spoof spirit, high-quality videos, a large number of users participate, opposing hard commercial implantation...

Everything proves the uniqueness of this group of generations.

In my opinion, it is normal to be scolded. As long as you are willing to pull down your face and lick it, the effect will be better.

DingTalk to learn about it!

Let’s find out about the big bowl of wide noodles!

Although Houlang was scolded,

But isn't it broken?

"Do you know who is the spokesperson for the latest signing of Victoria's Secret?"

Ding Wei joked: "Double actress queen, Miss Dongyu!"

Chen Feng was stunned, is it true?

At the airport, you can also endorse Victoria's Secret!

"There is no way. Even supermodels can't bring goods in the past two years, especially young people, who are not a dick at all."

"I can only take the risk of reinterpreting sexiness with neutral style. Although there are many people scolding me, it will attract attention after all?"

Chen Feng sighed, he had the most say in this regard. Trendy people have reached a certain bottleneck, and in the next stage, they must cross-border to find new breakthrough points.

If the post-70s and 80s generations are the generations that educate little wealth under the Hongqian flag to be at ease; then the post-95s and even the post-00s generations are like the second generation of rich people.

Living in the Internet era since childhood, catching up with the era of rapid economic development, there are more opportunities to develop diversified interests and hobbies, and have more abundant desire for social expression and self-confidence.

Should these rich second-generations appreciate and admire?

Very rare!

In short, this generation of young people is not easy to fool. They have independent judgments on marketing information and have unique views on the world.

It is difficult for brands to brainwash like they used to spend money and bombard.

I can only follow their pleasure.

The direct challenge of diversified interests and gathering of circles to traditional marketing is that unified materials and delivery are difficult to attract the attention of the new generation of young people.

The conversion rate of high-rise marketing is getting lower and lower, and with the fragmentation of media, users will focus more on interest information with a higher TGI index. Customization of thousands of people and faces is the key.

Thinking of this, Chen Feng reminded: "You sort out the latest updates every day for Lao Song, especially brand promotion and cross-border success stories, and I ask her to study more."

"I understand!" Ding Wei promised: "There are several public accounts that have done well recently, and they are all very thoughtful post-95s. I'll pay more attention."

"If you have any ideas, please give them to the trendsetters!" Chen Feng encouraged: "Wanli Media is not just a publicity channel, but also the group's most sensitive information tentacle. Whether it is luxury time or real taste, especially the trendsetters who are on the forefront, as long as they have good suggestions..."

Chen Feng said firmly: "Do it directly!"

Ding Wei was instantly filled with chicken blood, and it was so exciting to get the boss’s approval!

After Ding Yatou left, Chen Feng fell into deep thought. In front of this young man were countless brands and products. Any consumption desire could be solved anytime and anywhere. In the face of a bunch of high-quality products, the importance of the brand's visual experience and emotional experience are the killer.

The first is the aesthetic ability of the brand, and the second is the insight of consumers.

Look at Li Ning, who was scolded for many years, but after a sudden enlightenment, he turned over and sang the serf.

First of all, we make breakthroughs in product design, and a trendy clothing series that is very consistent with young people's aesthetic taste. This is aesthetic ability.

More importantly, we have insight into the rise of national cultural confidence, grasp the Chinese elements tightly, and respond to the national sense of belonging in terms of value, and we can't wait to say directly:

Wearing Li Ning,
Chapter completed!