Send Sister Liu away. This chat made Chen Feng understand something. It seems that he really has to take a fixed time every month to find three major gold anchors to have a good chat.

After all, stand at the forefront of consumption,

Taobao live broadcast is not stupid.

What's good to sell,

A true market vane.

Let Li Nanjun organize the industry report and send it to study the post-90s who stayed up late while maintaining health.

"This is a small medicine box I carry with me every day." Li Nanjun took out a small purple box and showed it: "Melatonin helps sleep...vitamins replenish physical strength...protein powder increases muscle density...and grape seeds..."

Chen Feng looked at the colorful little pills, and he was also drunk.

"Our company is very good. In the past, when we were at the old boss, it was a basic operation to get off work at 11 or 2 o'clock in the evening. A few of us sisters simply booked a special car to pick it up for a long time. We would rather spend more money, but we really couldn't stand squeezing the subway for an hour or two."

“It’s very important to take health care products. My day starts with a glass of effervescent water.”

Seeing that the boss was very interested, Li Nanjun smiled and said, "After breakfast, eating a piece of multivitamin B, spirulina tablets and grape seed essence tablets to improve immunity and anti-aging. During the work period, he stared at the computer for a morning and needed to take a piece of blueberry eye protection pills and liver protection tablets."

"Drinking another cup of dietary fiber powder after lunch can help defecate, absorb oil and reduce fat."

"I took two anti-sugar pills before going to bed at night. I cooked them in the past two years. My skin was dull and rough, and my pores were thick. Later, I took anti-sugar pills and I could feel much more delicate and transparent. Anyway, no matter whether it was a psychological effect or not..."

"I believe it!"

Chen Feng nodded. I am willing to have money but I am willing. This kind of thing is originally for psychological comfort.

Looking at the soaring data of the research report, health products have exceeded 220 billion last year, and this year it is said to be able to exceed 350 billion.

Especially for products targeting young people, they have come from behind and completely surpass the elderly and become the leader!

In this case, the growth rate is still significantly lower than that of developed countries. Last year, the domestic per capita health care product expenditure was US$30. Australia reached US$222 and the United States was US$219.

Japan and South Korea, which are closer to our consumption habits, have a per capita health product expenditure of US$156 and US$115 respectively.

Is there at least five or six times the increase?

Another trillion market!

“The health care industry is divided into five sub-tracks: vitamins and dietary supplements, traditional Chinese herbal health products, weight management, children’s health and sports nutrition.”

Li Nanjun analyzed: "From the industrial chain, it can be divided into upstream raw material manufacturers, midstream brand manufacturers and operators, and downstream channel merchants."

"In the past, downstream channel merchants controlled the greatest voice, but with the strong rise of e-commerce and the continuous strengthening of supervision, traditional health products distribution channels, such as direct sales, pharmacies and supermarkets, have been continuously weakened, and the status of brands in the industrial chain has also gradually improved with this change."

"Among the five major domestic tracks, vitamins, minerals and dietary supplements, referred to as VMS, have the largest market share, accounting for more than 90% of the market."

"No limit, Tongcheng Beijian, Amway is considered the top three players, accounting for 26% of the entire VMS market."

Chen Feng looked at the specific data. Tongcheng Beijian and Amway have always been old players. They have been deeply involved in the industry for more than ten years. Infinitus has been very good at buying soy sauce in recent years.

"Weight management products are mainly divided into meal replacements, nutritious drinks, over-the-counter weight loss pills, weight loss tea and dietary supplements. This track is different from the VMS market, with a significant head effect, and the top three ranks 62% of the market share."

"Herbalife has a market share of 47%, Abbott has 11%, and Thiel has 4%. Herbalife has an absolute advantage in the weight management market and is considered the leader."

Li Nanjun and Chen Feng have been used to the boss's investment style for so long. They don't like to study specific data and only focus on track players. No matter how big or small, they can choose and hit it with one blow.

"As for traditional Chinese herbal health products, they have a huge mass base for the people. After all, the concept of food supplements is deeply rooted in people's hearts, but at the same time it is the most complex and changeable, and it is very difficult to develop."

"The last one is sports nutrition, which accounts for only 0.7% of the market, and can be said to be a very small segment."

"The market started late overall, and the sales scenarios were limited to gyms and professional athletes for a long time. The track head effect was obvious, and the market share of the top three companies reached 63.9%, and Xiwang Food is the leader."

Chen Feng put down the report and is still impressed by the fact that his mother and aunt came to sell Amway dishwashing when she was a child, and even the teacher promoted protein powder after the parent-teacher meeting.

I have to say that this set of direct sales logic is actually in line with the current social e-commerce and private domain traffic strategies. It is all about large-scale promotion of products through acquaintance networks and social trust.

While saving marketing costs and increasing consumer stickiness, we can give back to consumers and direct sales representatives by going to middlemen and reducing prices.

Brainwashing is awesome,

A great contribution!

"After the brutal growth of mixed fish and dragons, under the severe crackdown of the country in recent years, the industry has gradually gradually regulated."

Li Nanjun said: "The first type of sales as ordinary food. In this case, enterprises only need to meet the QS food safety standards to obtain QS food circulation certification and conduct terminal sales."

"The second type is to sell as health food, and it requires the registration approval document issued by the State Food and Drug Administration, commonly known as the Blue Hat.

"The cost of wearing a hat is extremely high. Each single product certification cycle is at least three or four years, and it takes more than one million to succeed. Of course, it is also an important barrier for overseas giants to enter the domestic offline market."

"Now the products targeted at middle-aged and elderly people mainly include protein powder, calcium, vitamins, and intestinal cleaning. The gross profit of Chinese and Western patent medicines in pharmacies is only 35%, while health products are casually 60 or 70%!"

To put it bluntly, four words: beauty and economy.

After reading the report, Sister Liu said that dietary fiber, which focuses on intestinal function and weight management, is ranked among the top two most popular health products in the Taobao series.

Vitamin C, which focuses on whitening effects, collagen that firms the skin, and antioxidant grape seeds are all on the top 10 list.

Even the health care products that are rising the fastest are closely related to the need to become beautiful.

Especially those delicious, easy to absorb, and unprotected health snacks, such as vitamin gummy and probiotic jelly, have ushered in explosive growth among consumers after the 1995.

"I feel that the health care products market concentration is relatively small and the product refinement is low. Especially local health care brands that are specifically targeted at the young market demand are almost blank."

Li Nanjun said seriously: "In addition to the rapid expansion of e-commerce channels, all factors provide unlimited possibilities for new consumer companies."

Chen Feng agrees with this statement, but there are many problems. The biggest challenge facing is how to increase the credibility of the industry?

Improve the degree of standardization and create product quality and transparency. After all, the information asymmetry in the past ten years, various false propaganda, and the product quality is mixed...

Not to mention a black sheep like Quanjian!
Chapter completed!