Chen Feng looked at a stupid white cat and said with a funny look: "Can this kind of thing be too popular?"

"That's so easy to deal with. Isn't it just a trendy artist? If you go to find Lao Song, you can get as many trendy people as you want!"

Ke'er smiled knowingly, she is worthy of being a capitalist, and the group's business linkage is indeed awesome.

This is human nature. Every customer likes exclusiveness, especially the kind of thing that requires some effort to get, which can inspire people's fighting spirit.

As long as any brand can give customers a sense of superiority of "no one, I have it",

100% done!

Of course, the cup is just the first step. Then they held a theme party called "being    a                                                �

The young people at the event put on cat makeup and imagined that they were a cat. When feeding new products such as Meow Claw Bags and Cat Eye Emerald Special Drinks, they felt the leisure and comfort of the cat, and were full of freshness.

The official Weibo also broadcasts pictures of the party live, and fans who were unable to attend can also suck cats, so the "poop shovelers" and "lemon spirit" commented and reposted, instantly igniting the Internet.

Facing dozens or hundreds of enemies, choose a smaller entry point cat to narrow the distance with young people. At the moment when cat sucking cats are popular, they hit their hearts, arouse their resonance, and successfully create surprises and topics.

Although the threshold for tea drinks is low and the products are easily imitated, once the brand tone that is in line with young people is established, you will be the only choice in their hearts.

This is the awesome brand marketing.

"These are the six main features of Heytea: cheese tea, Zhizhi fruit tea, seasonal limited fruit tea, Bobo family, full cup of fruit, pure tea."

"Last year, Ice cream and ice cream cups were also launched, and European bags, yogurt cups and other products were launched from time to time. The main price range was between fifteen and thirty-five, and products above thirty accounted for 21%.

"Naixue's Tea and Lele Tea sell both tea and soft European bags. The combination of the two hopes to achieve the effect of "11>2".

"It's all domineering series, including signature drinks domineering cheese and strawberry, domineering bayberry, domineering Alishan Chulu, etc., and the proportion of products above 30 is as high as 25%.

"Especially, there are more than a hundred types of European bags, and they are constantly innovating. The main selling point is low fat and low sugar, which is healthier for urban women."

Chen Feng put down the fifth cup and looked at the domineering Alishan Chulu in front of him, Shikamaru, Yili Duo Green, Northern Lights...

Just by looking at the name, who can tell what they are drinking?

All kinds of slander words, what are black bobos that are black pearls, crisp bobos that are jade fresh milk, and Zhenbo Coconut is pearl coconut fruit bobo three-in-one.

Did you deliberately make it impossible for you to never know what ingredients are added?

Keer took out a lot of real photos and analyzed them for Chen Feng: "You see, Heytea is mostly located in shopping malls or office buildings, with white as the main color, and paired with iron chandeliers and metal-like single-designed units. Even on the first floor where luxury counters are crowded, the style is very high-end and not inferior."

"The ordering area is an L-type bar, which is divided into three areas: ordering, picking orders, and packing. The impression of queuing is also related to their store design. The large bar has as few busy dine-in seats and clear division of labor..."

"This is Naixue's style. The target audience is white-collar women aged 20 to 35. The design pursues fashion and simplicity, creates a female space, and even the details are meticulous."

"You touched this cup to make it easier for girls to take selfies with tea, and the design was made more slender. The outer layer of matte coating will not slide down during the movement..."

"I'm afraid that girls' lipstick will stick to the cup, so I'll make careful adjustments to the grooves at the mouth of the cup..."

"Today, the two brands have a funder's father who has spent money and started to try different styles. Heytea has launched a black gold store, a pink store, and a lab concept store..."

"Even try pop-up shops, various activities every day, oct-loft International Jazz Festival, Jungle Music Festival, Maybelline Party and Fashion Week, with all kinds of trendy activities..."

"Naixue takes a poetic route. According to the evolution of the four seasons of spring, summer, autumn and winter, as well as carriers such as mirror, flowers, water, moon, etc., it launches four types of shops, including spring, mirror, summer, flowers, autumn, moon, winter, snow..."

Chen Feng watched Ke'er talk endlessly, and his hidden business skills were finally lit up, which was worth his efforts.

Suddenly, I also had a new insight: the more business, the stronger the linkage, and sometimes I didn’t even expect it.

For example, tea and trendy culture,

Now it's so popular?

Ke'er looked at Chen Feng's smile and had to sigh at the foresight of this guy's foresight. He thought so far?

Nowadays, trendy people are at their peak, and have become popular stars in the trend circle in just eight months, especially when they are connected to the WeChat S-level entrance last month...

Completely exploded!

Now, as long as Zhenwei Tea Drink is online, there are resources and connections to play trends, and even as long as you provide good products and services, you can fly into the sky with Lao Song.

Of course, you must work hard and study business hard. It is rare to have the opportunity to improve yourself. Why don’t you work hard?

In the next two hours, Chen Feng re-sored the styles and positioning of more than 160 stores, especially the products, which are expensive but not expensive, and focuses on six high-quality products every quarter.

Of course, the service and experience must keep up, especially the fashion and trendy elements. If people are willing to spend thirty or forty to buy a cup of tea, how can they not meet the needs of pretending to behave?

"Zhenwei will be launched again in two months. You can talk to Lao Song about the specific details..."

"I will let million winners connect to an entrance, and the y coins can be settled in the future, which will attract you a wave of traffic..."

"You can discuss Ding Wei's side and see how to market new media..."

“As for the others…”

Ke'er quickly answered, "Don't worry, we have regular meals and chats every week, so you don't have to worry about the specific cooperation!"

Chen Feng is very satisfied with this work attitude. Three women are in a play, but he has more than three of his subordinates, right?

Back to the group, Li Nanjun asked him to take the competition report, and there were only three main opponents: Heytea, Naixue, and Lelecha.

They are all the darlings of capital, with a valuation of at least a few billion, and they are the seed players of iPo...

Heytea is known as a trendy brand in the tea industry, and its partners include nike, Pechoin, Marie Deja, and even the British Museum...

It highlights young culture in particular and gradually builds itself into a tea trendy brand, turning it into a trendy and cool lifestyle.

Naixue likes to be full of culture and art, such as teamlab, diamond family, Hammer Technology, Jianrenbang, flower     plus...

It covers limited products, themed activities, and involves curation, art, technology, fitness, flower art and other fields.

Lele Tea, Gap, Xuehuaxiu, Lechun, and Shen Dacheng have cooperated with products or marketing, claiming that no matter what the brand is, it will eventually be passed on to consumers to have a relaxed and free lifestyle.

After reading the information, I have to say that on the road to becoming an internet celebrity tea drink, all brands must do their best to continuously provide consumers with freshness.

Standing at the door every day,

The flowers are waving and the spring breeze is chanting:

uncle,
Chapter completed!