Chapter 22 Climbing the Fast Train
In the next half month, because Song Yun joined, the company became more and more formal.
Keer has new advertisements every day. At first it was live broadcast, but later when he saw the short film made by Liu Peng, all the investors asked to record the broadcast.
The five-minute video was posted on TikTok, and six movies were launched every day. The first was the environment display, the middle was the specific comments, and the last was Keer's personal suggestions and dishes recommendations.
After Lao Song's professional operation, the fans immediately exceeded 8 million, and the end of the month was just around the corner.
The number one Douyin food broadcast is only 12 million, and it has been operating for more than two years. I watched it immediately overtaken by Keer and started to take the high-quality route. Unfortunately...
Not professional!
It seems to be an understatement, but it has exceeded 10 million in just three months. Behind it is Keer's love and accumulation over the past ten years, coupled with her sensitive taste, she is simply a tiger with wings.
Jia Jia is getting better and better. Yesterday, the fans exceeded 500,000, with the highest number of people online, especially at 8 o'clock in the evening, and the comments were flying.
Basically, the live streaming of goods is broadcast every two days, arranged by Taoke waiter, and the special car is delivered directly to the company. You can make money without even paying the door.
Of course, it must be a big brand, high-quality and good product with excellent quality, and the most popular turkey noodles the day before yesterday, with sales exceeding three million and a commission of 300,000 yuan.
Aunt Pang's eyes turned green when she saw it!
After the meeting, he pulled himself to the point of saying something: "Little boss, when will I make money?"
"Don't be anxious. You should work hard and work hard. At least 100,000 fans, right?" Shen Feng comforted: "It's only been less than half a month, why are you anxious?"
"Your route is different from Jiajia's food broadcast." Song Yun analyzed from the side: "After all, elderly people are not as sensitive to mobile phones as young people. It seems like a fan, but there may be several people behind it, right?"
"Besides, Jia Jia has accumulated a month before she started taking advertisements. She is too anxious and can easily lose fans. Are you afraid?"
"Don't...don't lose fans!" Aunt Pang was startled and stopped him quickly, "Then take it slowly. I finally saved 80,000 fans, and I feel sorry for losing one!"
Shen Feng laughed loudly, encouraged the aunt to leave, and asked Song Yun, "What's the situation?"
"It's much better than I expected!" Song Yun said with admiration: "Your vision is so unique!"
"Although the feedback from the elderly is slow, they are more loyal and reliable. As long as they develop consumption habits, the repurchase rate will be high in the future."
"Actually, the backend has contacted me a long time ago, hoping to ask Aunt Pang to try to answer advertisements, but I temporarily rejected it. Our company must be a top-notch product, and Wanli's brand influence is the first priority."
Shen Feng nodded, very satisfied with Lao Song's insistence. To put it bluntly, Internet celebrities are trust mechanisms. Because I trust you, I unconditionally believe in the products you recommend.
Once trust collapses,
I can't save the king of heaven.
For example, the number one lipstick was at the Tucao Conference a few days ago, and a non-stick pan once became the focus of bombardment in the audience. Fortunately, it was not his profession, otherwise he would have died.
Song Yun looked at the calm boss, and the more she came into contact, the more she admired her. She seemed to be light and calm, but in fact she was doing her every step.
Whether it is food broadcast or the market for the elderly, it seems to be a niche, but in fact there are unlimited business opportunities.
For popular clothes and beauty products, the high sales volume is behind the huge return rate. After all, it is a product. No matter how big the brand is, it can be good or bad. Customers will buy it back and try it out. Isn’t it easy to use?
Seven days no reason to return!
What’s different about eating is service, and the choice of high-quality brands is guaranteed. Occasionally, some people complain about it, but it’s just because the taste is wrong.
When I go to Internet celebrity stores, I now take photos for check-in and post on WeChat Moments to show off. As long as it is not bad, who cares?
This is even more true for the elderly. Although Aunt Pang dances and chats every day, she is a loyal fan.
Those old men and women go online almost every day on time and can’t type, and they would rather post a smiley expression to express their presence.
Never mind any gifts!
I wear beautiful clothes every day and say it clearly in advance. My elder sister is just to share happiness and use it with good products. When the address and door signs are announced, I will definitely not be able to escape if something happens.
Whether professional or dedicated, all the purpose is to build a sense of trust, which is the core competitiveness of Internet celebrities in selling goods.
There are Keer and Jiajia in the food broadcast field, the elderly gradually develop Aunt Pang, the stocks have Mysterious Lord, the latest video of Hu Fang's movie is soon online, and the traffic continues, with at least 500,000 fans.
In just less than three months, the company has made a profit. Keer alone has a minimum monthly advertising fee of 4 million yuan.
Jia Jia can contribute two million at will every time. After removing the share and company costs, she will make her own net profit of three million!
This is a month!
When Keer's fans exceed 10 million, the advertising fee will be directly quoted at 500,000 yuan. Of course, this price has reached its peak for food broadcasts. After all, it is not live streaming to sell goods. The biggest advantage lies in the precise audience's attention, which is very beneficial for building a high-quality catering brand.
Advertisers are not stupid, especially those who do chain franchises. If you buy a 500,000 yuan for exposure, you can earn it back by just a few franchises in Beijing, not to mention the national market.
Who wouldn't do good things that are stable and profitable?
So Keer quickly reached the ceiling, with 500,000 yuan each time, and received up to twenty advertisements every month, ten million yuan per day, and gorgeously transformed into a top-notch food broadcaster with a monthly income of two million yuan.
Jiajia still has potential to tap. According to Song Yun's calculations, if she can reach one million fans, she will have more than 300,000 people online in each live broadcast, and the average sales can exceed 6 million. If the unit price of the product is high, it can even exceed 10 million.
Of course, it is impossible to make a hit every time. The success is due to the long-term flow. Conservative can contribute three to four million net profits to yourself every month. The little girl herself is also a million-dollar woman.
"You really don't want to get involved in women's clothing and cosmetics?" Song Yun finished her work and tentatively said: "Although the competition is big, there is no chance, so..."
Seeing that Song Yun was about to say something, Shen Feng must have something to say, so he just happened to communicate and asked, "How much do you know about them?"
"Taobao's No. 1 sister, forum, and once visited Qianxun's company."
"Jiubao, east of West Lake City, is also an entrepreneurial network area. If you want to say that the local government has really put in mind and vigorously supported the e-commerce industry, it has changed from a wasteland to a commercial center in just two or three years, which is very courageous."
"In these office buildings that spring up like bamboo shoots after a rain, the busiest time to buy orders is the busiest time. There are 70,000 Taobao anchors gathered, starting work at 6:70,000 yuan every night and broadcasting in the early morning."
" Staying up late is the norm because night is a prime time. Only when people come home from work for a day can they fully release their desire to consume..."
Shen Feng poured Song Yun a cup of tea and signaled the other party to continue. He had indeed not paid attention to women's clothing and beauty makeup, so he never started.
Song Yun thanked her and hoped that her ideas would make her boss understand. After all, she used to do women's business and continued: "Early show and game live broadcasts are getting worse and worse, and e-commerce live broadcasts grew by as high as 350% last year. This is Alibaba's father's confidence."
"Even Kuaishou, Douyin, and Tencent can't help but enter this market. It can be said that live streaming is the biggest trend after the e-commerce traffic is exhausted this year. Everyone is eager to hold on to this high-speed traffic express."
"Don't dare to stop..."
"No matter how you ask the end."
Chapter completed!