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Chapter 219 The Trinity of Sea, Land and Air

No wonder, looking at other projects in hand, the million-winner listing in Nasdaq in one year not only creates the fastest myth in China, but also has a great business growth.

The market value exceeded 25 billion US dollars by the end of the year, and Huaxing's 800 million yuan increased by three or four times, and the shareholders were all excited.

Sheshi is another unicorn, and it will be listed in Europe for at most two years. Needless to say, the two major banks of the Edward family alone are not enough to raise funds.

Trendy people have unlimited potential. As one of the trend centers in Asia, Hong Kong Island is simply so cool.

For Wanli now, let alone, even Sequoia and even Tencent have to visit the cottage three times. No matter any project, as long as you have shares, you can eat as much as you can!

This is Chen Feng’s confidence!

There are four projects in three years, and the worst is A-shares. Can you do it if you don’t agree?

Thinking of this, Bao Fan became more and more proud. Fortunately, he met this kid at the beginning, and Huaxing was a professional iPo user, otherwise...

After dinner, I continued to massage and chatted: "What do you think of the garage media?"

"Now the two major heads in the track, Carris Media and Grapefruit Media, are all garage media resources, but each has its own advantages."

Chen Feng signaled Bao Fan to continue. After all, he is an old world and Huaxing has been deeply engaged in fa for many years, which is not a vision or channel that Li Nanjun can compare with.

This is also the biggest reason for making friends at the beginning. Connections and channels are your shortcomings.

The reason why Bao Fan discussed this topic was mainly because he believed in Chen Feng's investment vision and wanted to ask for advice. After all, there are so many projects in the world, Huaxing still has to do other people's business, right?

"Carris has been insisting on the resource development strategy of building a large urban business district for many years, sticking to the radius area of ​​mature business districts, focusing on the layout of high-end residential buildings, 5a-level office buildings, shopping malls and transportation hubs..."

"Old Lin of Grapefruit is interested in traffic with shopping malls as the core, and has been deploying well-known shopping malls and shopping centers for many years to explore the brand advertisers' willingness to place their business districts..."

After listening to the general introduction, Chen Feng pondered for a moment and analyzed: "I feel that grapefruit seems to ignore the biggest variable of the rapid development of the city."

"In the future, life communities will become increasingly dense, all of which are close to supermarkets of all sizes. O2O is rapidly developing, with efficient logistics and low cost. Consumers do not even need or have time to get close to major shopping malls."

"It is very likely that I picked up sesame seeds and ended up losing the watermelon!"

Bao Fan took a deep breath, which is indeed a potential investment risk. In contrast, Carris has a focus on people in the coverage target, and the audience focuses on senior executives. Entrepreneurs and KOLs in various industries all come with their own business resources and brand resources. They are both C-end users and B-end brand resources.

This group of high-net-worth elites has no doubt about the willingness of high-quality products to consume, and brands also need to absorb such elite users.

For example, a business person enters and leaves the house every day and goes to the office building. Under normal circumstances, he has at least four to five high-frequency contacts on Carris garage advertisements every day, and almost 100 contacts a month.

For grapefruit with a single shopping mall resource, this frequency is greatly reduced. Even if you go to the mall once a week, the target population will only reach four times at most.

The media itself is a brainwashing process.

Not enough quantity,

All nonsense!

"Under the background of the consumption upgrade of the new generation of people, the living scenarios are undergoing tremendous changes from buying to renting. From co-working, mobile office to smart office, new work forms are constantly emerging."

Chen Feng talked freely: "From shopping centers to street shops, offline consumption scenarios are facing changes."

"It can be said that in every consumption scenario in the future, there are huge opportunities. Every subdivided node may give birth to a super unicorn."

Looking back at the industry research report I have read, data shows that a car owner stays in and out of the parking lot on average for 15 minutes, with an average of 1.7 times a day and more than 4 advertisements per month.

Some American scientists even investigated that when the advertisement was in a nine-meter bend for 7 seconds, and when the sixteen-meter bend broke through for 12 seconds.

This is an experience that is undesirable on any platform!

Some even predict that the future may enter the era of trunk consumption.

"The biggest funder of the garage is the car company." Bao Fan discussed: "For example, last year, Xiyou cooperated with Didi and the scene marketing of the real car on the wall of the brain-deep car triggering consumers to actively share it, and a large number of h5 exposures were exposed, which received 640 million views."

"I even proposed a "cloud" development model, using AI and big data to improve conversion rates, and solve three pain points of traditional outdoor media: the target population cannot be accurately positioned, the advertising effect cannot be effectively evaluated, and the security specifications implemented cannot be guaranteed."

"The latest development of Hawkeye 2.0 is said to be able to accurately match the license plate and logo of each car, and use facial recognition technology to measure the age and gender characteristics of the people entering the garage!"

Chen Feng's eyes lit up. This is quite awesome. By finding people with cars and mastering the activity trajectory of the car owner, it is not only useful for advertising, but also improves the business model.

The subversion of high-tech to traditional media is as transparent as the central kitchen, which concentrates every publication and every maintenance, including the publication certificate on one platform, and is fully open to customers, so that they can view and supervise anytime, anywhere.

Know the effect of every minute of real money and silver.

The successful cases of millions of winners prove that the more awesome the platform’s funder is, the more he likes it in the future. It doesn’t matter if you spend more money. As long as the effect is good, you can talk about anything.

As for those trash that cheat money?

Dead far away!

"Lao Lin has a wide connection after all, and just won all the exclusive agency rights of Beijing Airport t3t4 last month." Bao Fan smiled and said, "What exclusive parking spaces, garage special exhibitions, special packaging, dynamic light boxes, scene creation..."

"Baidu, Evergrande, Jinmao, Mercedes-Benz, BMW, Cadillac, Didi, Poly..."

Chen Feng quickly stopped him and said, "Okay, okay, let's talk to each other in the past two days!"

Bao Fan smiled with a slutty smile and said, "I have just completed the B round, and the fat water will not flow into the outsiders' fields, right?"

Chen Feng laughed and scolded him a few times. He asked Ding Wei to take charge when he went back. It was too stupid to fight head-on with a giant like Focus Media. There were various brainwashing scenes in different segments. Could it be that others would not survive if they left the elevator?

Your son and daughter don’t go to school?

Can you see if you go to the playground to run?

Don't your wife drive to buy groceries?

You don't want to park in the garage?

If you go to the countryside to pick it,

The walls are full of joy.

When I'm thirsty, I go to a small supermarket to buy water.

Look up and you're going to have a small screen.
Chapter completed!
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