I have to say that this is also Yoho's cleverness.

Let’s look at the peers who started together in 12 years. Even Douban and Iron Blood are half dead. They can only rely on telling stories about old sesame seeds and rotten millet every year to deceive the leeks to burn money.

Under the new three-stage rocket model of the tool that emerged in the mobile Internet era - community - e-commerce, only Xiaohongshu can barely catch up with a wave of dividends, and the rest are all garbage.

"As our biggest competitor, I think that e-commerce is not for e-commerce, but for selling goods, may be the key to yoho's real success."

Song Yun said seriously: "The person who is willing to pay for the bill is never the person sitting opposite, but the person standing with them. If the platform wants to grow bigger and bigger, it must bring them a trendy lifestyle."

Chen Feng was very satisfied with Lao Song's clear mind. As a CEO, any tactic can cross the river by feeling the stones, and only the strategy must be unswerving!

Young users' pursuit of personality and trends is inevitable, and as these young users gradually become the main force of social culture and consumption, trendy culture and the life concepts they represent are the core competitiveness of trendy people in the future.

Thinking of this, he explained to Song Yun: "All the layouts before are to attract traffic, and the next step is to test the platform's bargaining power and influence over the brand."

"Playing trends are different from comprehensive e-commerce that wins at scale and at low prices. Our core is never cheap. Whether it is handsome or not, whether it is cool or not, whether it can be cool when worn is the focus of users."

“Young people need to be unique, or even irreplaceable!”

Song Yun quickly remembered that this sentence will be the slogan of the trendy people in the future.

"I have to admit that yoho is indeed good at playing traffic. It is not about spending money on advertising, but about asking users who want to buy things to take the initiative to find them. Old users make the customer acquisition cost very cheap."

Chen Feng analyzed: "The five-in-one business model, trendy magazines, Internet communities, apps, e-commerce official websites and regular trendy activities are almost all the positions for trendy people to obtain value information and products, which is worth learning from."

Song Yun nodded and said seriously: "Now they have more than 300 trendy brands, 90% of them exclusively cooperate. They jointly issue sub-line products with celebrities every year, or obtain exclusive authorization from international big brands, and even conduct exclusive cooperation with original designers."

"I think their core competitiveness lies in relying on their own media and e-commerce mixed genes to build a gold team and collaboration mechanism for purchasing and buyers, and integrating product operations into media content dissemination."

"Take procurement as an example, to purchase trendy products, especially international brands, the team must attend the brand ordering party and make reservations five or six months in advance, which requires precise cooperation and division of labor."

"For example, purchasing personnel need to determine the approximate procurement budget of each brand based on experience and historical data, and a buyer group composed of professional editors is responsible for marking, marking all models according to the trend, best-selling, general, and simple taste…"

"The results will be handed over to the purchaser, thereby determining the final purchase amount of each model and ensuring a high return on investment..."

"Last year Liang Chao broke up the company and changed it to a large-scale system, integrating the departments of retail, content dissemination and market channels..."

"So now, the goods purchased by the e-commerce department, fashion V and editors will participate in the product, sort out which represents the current trend and directly integrate it into daily media content dissemination..."

"Because the trend is different from eating!" Chen Feng interrupted: "It's not that you can't live without this thing, so you have to make it more interesting."

"In the future, you must remember one thing that 60% of your energy will be spent on contacting consumers and making every effort to create a trendy cultural space and sharing atmosphere."

"Only when users are exposed to and like it, the remaining 40% of sales will come naturally."

Chen Feng concluded: "In my opinion, the key to yoho's ability to get to this day is to find the unique value of how to revitalize the upstream and downstream."

"The traffic is not even a drop in the bucket compared to Taobao, but Nike, Adidas, i.t, vans, and Reebok are all willing to cooperate in supplying products and use them as first-level agents. Why is that?"

"First, the trendy people covered by yoho are the target customer group that big brands want to influence the most, and can resonate with brand loyalty."

Song Yun analyzed: "Second, the ability to sell trendy goods is stronger than other e-commerce platforms."

Chen Feng nodded and said, "The accumulation of more than ten years is not in vain. For downstream consumers, yoho has been a trendy media for so many years, and it is a golden signboard."

"I dare say that Liang Chao's ambition is far more than that. He wants to shift from a trendy industrial chain to building an ecosystem. After all, the industrial chain is more like a model of seeking upstream and downstream, but the ecosystem can move forward simultaneously in the entire industry, and the pattern is much larger than the e-commerce itself."

"I have to admit that it stood on the storm earlier than us. The next thing we are trying to do is how to output this platform ecological capability!"

After saying that, he took out the list and ordered Song Yun: "This is the first batch of brands worthy of cooperation, sign an exclusive agent as soon as possible."

"Specially open up a new channel to incubate those small-scale rookie designers and meet potential to sign long-term contracts directly..."

"Talking about cooperation with fashion Vs with famous, surnamed and traffic, and spending money to make this group of people swear rainbow farts..."

He stood up and ordered: "I'll give you half a year..."

“The exclusive brands must exceed 300!”

Send Lao Song away, Chen Feng thought while running, don’t look at Yoho for more than ten years, let’s see who will win.

Learn about it on Zhihu!

To be fair, whether it is business model or so-called details or execution, it is not Wanli's greatest competitiveness.

The first is money ability. Strong cash flow can ensure the independence of the strategy. Tactics can be used to attack wherever you point. There is no need to discuss with anyone, minimizing the time for decision execution.

The second is the golden finger, which ensures the accuracy of all commands. Although it is not absolutely perfect, it is also the most cost-effective choice at this stage.

After all, starting a business is a process of constant trial and error.

Alibaba and Tencent have at least tens of billions of bad debts each year.

It's just that people are losing money.

Money is just one aspect, and the most important thing is the time window. The Internet is changing with each passing day, with at least seven or eight wind outlets every year. There are very few lucky people who can stand on it and soar up.

For example, a million winner is to become the first knowledge stock in front of Zhihu, fish jumping over the dragon gate, and sparrows instantly turn into phoenixes.

McCN will only go public through a backdoor listing next month, and the little cow will turn into a big farm. Even if several anchors retire, they will continue to make money from the capital market.

Not to mention Luxury Time, it is a pioneer and has no competitors. It will be launched in Europe next year and is a model of high-end membership service.

After three years of starting a business, I deeply realized the chance of success and understood what it means...

The times create heroes.

Smart people have the ability to tell stories, regardless of their business model or their ability to tell stories, but there is only one who can really reach the end.

There are Alibaba in e-commerce, Tencent in social networking, Meituan in takeout, Didi in taxis, Douyin and Kuaishou in short videos, and Xiaohongshu in planting grass...

Each one is a single-plank bridge with thousands of troops.

The true general's success has been undone!
Chapter completed!