889 Global Frenzy
In the Facebook event group, there are dazzling texts from Chinese to English, to French, Spanish, German, Italian, etc., which are full of dazzling texts. Of course, the most important part is Chinese and English, and you can feel the global craze at a glance.
The most important part of it is naturally North America.
Different cities and different partitions have independent posts, participation methods, support methods and other information are all posted on the bulletin board openly and transparently and updated in real time. Even the personal information of the organizers of each partition is disclosed accordingly, and can be confirmed through their personal Facebook page.
After a rough browsing, you can find that the entire North American region is divided into nine regions and twenty-seven cities, and there are also four sectors, including Europe, Oceania, Asia and other regions, which are also divided into corresponding areas to ensure that Chinese people from all over the world can participate.
After reading in detail, it is even more eye-opening. The ways to participate in support are complex and diverse. You can donate directly, you can specify a jersey purchase or support surroundings, and you can simply write support information - no money is required, and so on, everyone can choose a method that suits them.
Moreover, each partition has a special post that counts the amount of all donations and lists the details of all expenditure items, including invoices. Just like a clear accounting account book, all numbers are clear at a glance to ensure that there are no unfair tricks.
"We need to make Coach Archie proud of us!"
This is the original intention of the entire event page. Only one thing is the most important: unite and enthusiastic support!
As can be seen from the entire event page, the organizers have spent a lot of time and energy to truly unite all the Chinese fans around the world, looking forward to making a splash on the Super Bowl stage-
They even thought about buying an advertising space at the Super Bowl venue, saying that this was a support message from Chinese people around the world, but unfortunately failed to make it happen, not because of insufficient funds, but because they did not catch up with the time.
All the advertising spaces in the Super Bowl have been sold out early and cannot be grabbed, from TV videos to on-site screens, etc. This is true. Even if the financial owners are willing to pay, they are already in a priceless market.
Helplessly, they could only give up this tempting idea.
Now, the event page is considering how to use the huge amount of money that has been raised more appropriately and can create a more sensational effect:
Should I buy a display ad in Times Square in New York to cheer for my coach, or do I create a jet ad hoc circle over Tampa?
Moreover, they do not want such support to stop at the Super Bowl. The future is still long. They should create a higher momentum for the coach step by step. This is a long and magnificent project - they even imagined that they could build a dynasty with the coach!
The hot discussions seemed to deviate from the track, which was really eye-opening! This is simply another new life in fan circle culture!
But it is precisely because of this that the information on Facebook’s event page is more authentic and reliable. Chinese fans around the world can find their own organizations and then find their own positions in the entire large organization. The feeling of joy and fulfillment completely makes the mood rise.
The bar friend from the post bar shared this satisfaction as soon as possible, and looked forward to more fans like him to find the organization.
The posts soon spread on social networks, from forums to Weibo, including different live chat tools, and the news spread quickly—
As Green Bay Packers broke into the Super Bowl, the popularity and intensity of news have soared, and their influence has become different from the past. Major portals and sports professional websites have all reported Lu Yiqi's deeds, and even appeared in CCTV's Golden Time Sports News.
This is not just a football story, but also a story of a Chinese coach leading a team to stand on the highest decisive stage of competitive sports in North America. Even Ming and Yao did not have the height that they could reach, so it is no surprise that all major Chinese news media have all cast their sight.
The news popularity is still slightly lower than when Ming Yao became the No. 1 pick in the NBA draft. After all, the popularity of rugby is still too much behind basketball. Moreover, Lu Yiqi just entered the Super Bowl finale, not really topped the Super Bowl, and his influence is still slightly weak.
However, it is almost the same. You can see related news from all over the country, and anyone who is a little interested in sports can hear it.
In the end, the number of views of the posts in Tieba easily exceeded 50 million - not to promote the news that Lu Yiqi led the team to the Super Bowl, but to call on fans to join the support lineup. Such a post that was not a news report became the first hot post since the establishment of Tieba, and at the same time it was at the level of 50 million, with a significant influence.
Tieba successfully attracted traffic, and Facebook activity pages flooded into a large number of people who were on the Chinese mainland. Not to mention whether they were willing to really participate, the popularity of the topic was undoubtedly rising steadily, and even attracted countless attention among the mainstream media in North America.
Previously, Roger Goodell hoped to use Lu Yiqi as a breakthrough to open up the Asian market in North America and the Asian market across the Pacific Ocean, but this is just an expectation at the commercial level. Whether it can be achieved and what the effect is, it is all unknown.
Now, the prediction model has truly evolved into reality, and the situation is different. Network traffic is just the tip of the iceberg, and the most direct thing is the sales volume of jerseys and support surroundings. From the numbers, you can intuitively feel that the powerful influence is evolving into the explosion of sales.
Green Bay Packers' home and away jersey sales soared across the board!
1100%!
There are no errors in the data and no statistical errors. The total number of jersey sales of the entire Green Bay Packers team has increased by more than eleven times a week ago. Part of the reason is that Green Bay Packers have reached the top of the National League, and the sales of champion jerseys and hats have increased across the board. The enthusiasm of Green Bay fans has completely exceeded the purchasing power of Pittsburgh fans; part of the reason is that the large influx of Chinese people once paralyzed the official website.
Among them, eight Green Bay Packers players led by Rodgers successfully dominated the list and joined hands to occupy eight places in the top ten jersey sales rankings in the United States. The other two seats were difficult to defend by players from the Pittsburgh Steelers - defensive general James Harrison, who ranked sixth in the defensive general linebacker James Harrison and tenth quarterback Ben Rossrisberg.
Chapter completed!