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370 Propaganda Offensive

"The Packers defeated the Vikings strongly and set sail steadily in the midst of turmoil."

"The first head coach under the age of 30 in the league made his debut with victory."

"The Chinese head coach performed perfectly in his first NFL game."

"Monday night game: Green Bay Packers shine on Blue Castle Stadium, Coach Archie conquered Green Bay."

"History Night! Every step and every move of Noah Lu is writing a brand new history of the alliance!"

"Prepare for the game in a low-key manner! Make a high-profile appearance! The new Green Bay Packers celebrates their first victory with confidence."

"Who is Noah Lu? The NFL should start paying attention to this young man who is only twenty-nine years old."

"Don't be chaotic in the face of danger! Adapt to the situation! Noah Lu shows his head coach's style."

"Step on the playoffs: Give me a reason to change my goals?"

“‘There is no difference between the work of NCAA and NFL’ – the belief from Noah Lu.”

Breaking point!

Breaking point!

Still a burst point!

The explosive news titles are spread out in a vast way, and no one in the entire North American market will miss this feast.

Indeed, Lu Yiqi, who carries keywords such as "the first under thirty years old", "Chinese coach", "first time as head coach", "NCAA hedge to NFL", etc., has attracted countless focus, which can be seen from the official official press conference before the season of Green Bay Packers; but no matter how many keywords are, they cannot compare to a victory.

Moreover, it is the Monday Night Game where the new season officially opened, and it is also a strong showdown of the arch-rivals in the same zone for a century. These topics make the outcome more eye-catching.

In this way, the popularity of "Lu Yiqi" is so popular!

Roger Goodell read the relevant news the first time the next morning. He was a little surprised, but he was still looking forward to it, eager to try it out.

As the league president, Goodell is one of the most successful leaders in NFL history in the distant future in 2020.

He led the league to experience several tests of storms, making the NFL a more successful and profitable sporting event than the Olympics and World Cups. His influence has expanded worldwide and is still expanding its territory, and its influence is still rising.

However, in 2008, Goodell is facing a difficult dilemma, staggering and trembling, and every step and every decision is walking on a high-altitude rope.

In 2006, the NFL faced a major historical moment of alternating between the old and the new. Goodell stood out from the five candidates. Among the candidates, he was not the most popular one, but not the one with the most enemies. In the end, he won more than a moderate choice for the fisherman to benefit.

No one is optimistic about his prospects.

After taking office for less than two years, Goodell has not yet gained a foothold. This year's financial crisis has swept the world, and the NFL is naturally no exception.

Just like other industries, the NFL is now facing a historical turning point, and Goodell's decisions and actions will determine the fate of the entire league. A little hesitation or negligence may lead to a downturn in the entire league industry; not to mention the fatal possibility of directional mistakes.

It was against this background that Goodell noticed Lu Yiqi, who made a brilliant debut by focusing on the right time, place, and people.

It is not because of Lu Yiqi's resume or ability, nor because of the historical records carried by Lu Yiqi, but because of Lu Yiqi's Chinese identity.

From other aspects, Lu Yiqi became the first Chinese head coach in the league, which has indeed stirred people's bottom line in all aspects and will inevitably cause a lot of controversy.

But from the perspective of commercial interests, "the first Chinese head coach in history" contains countless business opportunities, and the entire Chinese and even the Asian market can become a potential cake.

In the NFL, which is under the financial crisis, such a "pioneer" can be used. Goodell naturally pays attention to Lu Yiqi's every move at all times, but he still has some reservations - what if Lu Yiqi is an A Dou who cannot help? What if Lu Yiqi cannot win?

Now the situation has changed subtly, and the victory of the season opening game is second - just one victory is far from the time of cheering; the most important thing should be the personal charm that Lu Yiqi showed at the press conference, which is the key factor in creating business opportunities:

No one can refuse a coach who can win with a tough and iron fist.

Putting aside other things, the attention of Chinese and Asian audiences is already guaranteed, and at least they can create enough hot spots in terms of ratings and topic focus. This is crucial for the NFL, which is suffering from the financial crisis. As for whether it can become the key to turning the situation around, we will wait for the test of time and market.

Faced with such a situation, key factors such as "twenty-nine years old", "NCAA origin", "first official head coaching experience", "only five years of coaching experience" may have been people questioning Lu Yiqi's criticism, but now it has evolved into the best key to hype topics. The more thrilling it is, the more magical it is, the better the topic effect is.

After all, "unique" is truly precious.

If you were hesitant before, then Goodell had no hesitation now and picked up the office landline and dialed the inside line:

The first step is that the alliance must create more momentum in news media reporting and public opinion orientation.

"The first Asian coach's first official game debut Monday night game: win strongly! Come out of nowhere! Create league history again!"

Such a title should be sensational enough and not too explicit, and should be very suitable for the first wave of publicity offensives.

Rumble.

Rumble.

Lu Yiqi, who received official support from the NFL, had his recognition and popularity soared along the Rockets, and became a super star in the league with a sudden appearance.

The news media are also not stingy with their praise, and they are promoting and promoting him one after another, and the waves created by explosive topics are coming closely.

The New York Post became the target.

Many news reported Russ Weill's provocative remarks at the press conference in a righteous manner, directly publicizing the conflict between the NFL and the NCAA; but these media did not hesitate to stand on Lu Yiqi's side, supporting the NFL and the NCAA, saying that both leagues are equally important.

The officials of the NCAA and the NFL have also issued relevant official statements one after another. The former strongly condemned the inappropriate expression of the New York Post and asked the reporters involved to apologize formally; the latter repeatedly reiterated the NCAA's equally important official position, saying that without a college field, there would be no professional league.

boom!

The whole news incident was in full swing, and the bustling discussions swarmed from all directions. Although there were still a few fans supporting Lass' remarks, the overall direction of public opinion was on Lu Yiqi's side.

You know, maybe NCAA does not make money from the NFL, but NCAA's fan base is even broader than the NFL, and there are countless die-hard fans.

No one likes teams that they support for their whole life are looked down upon.
Chapter completed!
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