Chapter 275 People rely on clothes(2/2)
Chanel probably didn't expect that what was originally a major mistake would eventually make this dress the best-selling haute couture piece in recent years!
In fact, in recent years, the haute couture market has been sluggish. The clothes of celebrities and celebrities have become more and more street fashion. Except for some special occasions, few people wear haute couture anymore.
Therefore, quite a few luxury brands have cut down their own advanced customization production lines and begun to transform into street fashion.
Chanel is one of the few brands that still retains a complete advanced customization production line. It is constantly introducing new products every year. As for sales, it has always been half-dead. In fact, the entire clothing industry is like this.
However, the popularity of "Forbidden Fruit" completely exceeded everyone's expectations. After the initial plunge, the number of reservations rebounded in less than a day and even tripled!
This was almost all the haute couture clothing Chanel could sell in one season last year, and now it’s just the flagship of a collection!
If nothing else happens, “Forbidden Fruit” will become one of the best-selling haute couture items in the past decade!
This is probably what it means to be a blessing in disguise.
In order to preserve the value of this piece of clothing, the Chanel Group also quickly issued an announcement, announcing that the "forbidden fruit" is limited to 500 pieces worldwide. If you want to buy it, hurry up, otherwise it will be gone.
If it had been released before, the news of "limited to 500" would probably have made the industry laughable. If so many were made, wouldn't this depreciate the value?
Generally, a few dozen pieces of high-end products are enough. The harder they sell, the more they will be ordered in such large quantities.
But this time, no one will question the sales volume of "Forbidden Fruit". Five hundred units will definitely be sold out, and it's not even enough!
This piece of clothing is a rare masterpiece. Luo Quan created such a sensation after wearing it. It is destined to become a symbol of appearance and level in the future. If you buy it, you will make money.
If you miss this, you will only be able to watch others wear and show off in the circle.
All of a sudden, the number of phone calls for ordering this dress came to Chanel's sales hotline one after another, and the number was definitely no less than 500.
As for who to sell it to, Chanel has to slowly identify it. Not everyone can afford haute couture and can wear it.
Liang Yan is a vivid example. She wore clothes she shouldn't have worn and was ridiculed to death at home and abroad. Especially after Luo Quan's photos came out, she became the biggest laughing stock on Weibo recently.
Although the relevant photos have been deleted by her, netizens have retained many of them and merged them into one photo with Luo Quan.
Whenever there is a need for comparison and examples, this picture will appear, almost becoming a meme.
If Liang Yan had become famous with this dress before and earned a lot of traffic, now, it can be said that she lost her wife and lost her army.
In addition to being labeled as vain and low, other big brands may have to reconsider cooperation with her. Her own image and reputation on Weibo have also plummeted, and she will not be able to turn around in a short time.
Chapter completed!