1023Ancient Poetry Flagship Store(2/2)
Huawei is learning, but it also learns the Four Nosense.
The high-end image of Apple stores is multifaceted, for example, almost all of them are perfectly in line with the surrounding environment and can highlight high-end style architectural designs, among which two experience stores of different levels are implanted in single buildings and ancient buildings.
The former is such as Istanbul store, Fifth Avenue store in New York, and Shanghai store;
The latter are such as London stores, Paris stores, Florence stores, New York Central Station stores, and Beijing Wangfujing stores.
These designs alone are sky-high prices.
In addition, the layout of Apple stores around the world is almost the same, and even the design of these tables and display racks has been patented.
The decoration details in the store, air conditioning, lighting - even the light that is so detailed that the light that walks through the table and the light that bends over and picks up the phone, all have standards and requirements.
Also, the cheapest things in Apple's direct stores are imac, iPhone, iPad and other products, and tables are more expensive than them.
Putting aside these places where money is spent, just one "the clerk in the experience store has no sales tasks" is also enough to get rid of all the experience store services that accompany you.
Even if it is Huawei's plus store, the area is up, but once there is a sales task, it will give people a completely different feeling.
Wei Qingfan really put in his efforts to create high-end products and really spent money. The world's first flagship store alone spent more than 40 million on the decoration investment!
Moreover, the clerk also has no sales tasks, it is really just spending money to market.
The effect is also very obvious. Less than a week after the store opened, it has set off a craze on the Internet, and many fans even came across cities to check in.
Even if it can't sell a single mobile phone, it can always add points to the brand image of Gushi mobile phones.
Of course, behind every penny is money, and lots of money are burned out.
Chapter completed!