Wang Zhang was still sadly expressing how difficult it is to repay his loan.

But He Nan returned to his workstation first.

After a while, a passerby colleague A placed a folder in front of He Nan.

He patted He Nan on the shoulder.

"Please be blessed."

The colleagues around also knew that when He Nan was assigned to the coconut milk brand, they all looked at He Nan with sympathy.

This kind of gaze is also tacitly pitiful.

There are both good and bad brands. What else can you do when you meet bad brands?

No one wants this kind of hot potato.

He Nan didn't care and opened the information in front of him.

As mentioned above, Coconut Milk is a beverage brand that has been established for decades and is headquartered in Haicheng.

It only makes one drink.

That's coconut milk.

Although it has the advantages of coconut production and the reputation of decades-old brands.

However, the market competition is fierce, and various coconut milk brands are emerging one after another.

So far, the sales of the coconut milk brand have declined for three consecutive years.

It has basically reached the point of loss.

This time, in order to stimulate sales, new packaging and formulas were launched for a lot of money.

I plan to make a desperate bet to see if I can fight a turnaround.

Re-creating ads is also part of their plan.

According to the information, they plan to invest millions in promotion on major satellite TV stations when the advertisements are released.

Really big deal.

But these coconut-picking big guys have surprisingly high requirements for advertising.

It would be okay if there is a clear celebrity endorsement, because the celebrity itself appears in the camera with the product, it can ignore a lot of content.

But this kind of requirement for freedom of exercise actually tests brain cells.

Although the content requirements only contain words "Straightforward! Highlight the key points! Let the audience want it after watching it."

But what kind of advertisements can make the audience want them after watching them.

The only thing He Nan knew that the audience wanted after watching it was the free egg delivery brand standing at the entrance of the supermarket.

The second group shot several advertisement samples for the coconut milk.

But they were all denied.

Through the company's internal network, He Nan found several sample shots taken by the second group and looked at them.

The creativity is pretty good.

It is mainly about drinking it is nutritious, and it is also mainly rich in vitamins.

But he was rejected.

"Look at it! So many creativity have been denied! It's just that I can't find the East and the North, it's too difficult!"

Wang Zhang came to He Nan at some point, and seemed to be chewing something in his mouth.

He Nan was startled as soon as he opened his mouth.

"When did you come? Huh? Where did you come from the egg tart?"

"You bought it."

Wang Zhang naturally picked up an egg tart from the egg tart box on the table.

There are only 3 left of the six egg tarts that He Nan bought.

“…”

This speed must have been single for twenty years.

He Nan quickly moved the remaining egg tart to the other side.

Close the information in hand.

“It’s not that difficult.”

"Don't tell me that you already have an idea for such a short time?"

Wang Zhang stared at He Nan with wide eyes.

He Nan didn't say anything, but just raised his mouth slightly betrayed his thoughts.

In fact, as soon as he saw this information, He Nan had decided to take what to shoot.

I was an advertising director in my previous life.

The reason for becoming an advertising director has to start with being a film director at the beginning.

Although Douban 3.2, these are not a problem.

Since we have come to a parallel world, why not do ready-made copywriting?

Which coconut milk advertisement was the most well-known in the previous life?

That has to be "drink since I was a child!"

With decades of unchanging packaging and magical advertisements, it is still fresh in memory.

Before this advertisement was released, Coconut Tree lost millions of years and turned losses into profits through advertising.

Although the advertisement was accused of being vulgar and even fined several times.

But let me ask the young and ignorant boy, didn’t he drool at the two coconuts?

The design of Tulow is not on the table and has been criticized by the industry.

But in the face of their huge amount of annual profit of more than 4 billion yuan, these are all over the world.

I made so much money with a drink.

The one next door who has been releasing new products is so greedy!

It can be said that in addition to the taste, its seemingly simple packaging that is actually very well-known and very magical and a bit rustic advertisement helped a lot.

There are successful examples in previous lives. If He Nan doesn’t take them, he is embarrassed to say that he is the protagonist of entertainment.

"Did you really have an idea? Let me tell me?"

Wang Zhang is very interested at this moment.

He Nan waved his hand.

"Go and go, I will tell you when I have an idea, don't disturb my work."

Wang Zhang curled his lips and left He Nan's workstation.

After the idle man left, He Nan began to prepare for the project planning.

The planning project is not difficult to write, not to mention that He Nan still has content in his mind.

Basically, I finished writing in one afternoon.

After finishing the planning, He Nan stretched.

Just as I was about to eat an egg tart, I felt empty when I reached out.

Turning his head and looking, he saw an empty egg tart box at Wang Zhang's workstation diagonally opposite.

Wang Zhang was still looking at the computer while still beating his fingers.

“…”

He Nan was very curious. When did such a fat body take away his egg tart without anyone noticing?

If you have time, take a good look.

Take a look at the time.

4:15.

Well, there are still 45 minutes left to get off work.

Take the planning project to the team leader to check it out.

Get up and come to Lu Yan's office.

As soon as he walked in, he saw Lu Yan hanging a bag on her shoulder and a coat in her hand.

I've stood up and packed up my things.
To be continued...