The next morning, Changmao Liu Xiaojun and designer He Qing were all summoned to the Magic City.

The two of them are now two senior executives of [Shiguang Cultural and Creative], one is responsible for product design and the other is responsible for product supply chain.

The reason why I called them over is to solve the current dilemma of [Qilin Technology].

Since we cannot compete with Samsung and Dimeng Company in the front line, we need to find other solutions.

The market is complex and ever-changing. Even in desperate situations, you can find a little vitality, not to mention that the troubles of [Qilin Technology] are far from that.

Since there is no good idea in terms of advertising and channel pricing, we can only focus on the product.

Products are the foundation of all business. If more value can be discovered in the product, customers can get a super satisfying experience, thereby driving sales growth.

So Lu Ze’s idea is to make a fuss about the product.

"Mr. Lu, what's the matter with you calling us in such a hurry?" He Qing took the last flight last night and arrived in the Magic City from Jiangyou Province.

She was confused at the moment because Lu Ze had never called such an urgently, so nervous that she was so nervous that she came overnight.

The hair is slightly better than her, and I am much closer to Yiwu.

Lu Ze sent them a copy of the documents in hand, and said, "The situation is urgent and it is not convenient to communicate with the phone. I can only summon you to talk to you in person.

I believe you all know about the company.

iPrism has been on the market, but now it is facing the siege of products from large companies, and the competition is very fierce.

So I plan to do something about the product. This document is the supporting marketing plan for the product. A large part of the work needs to be implemented as soon as possible."

The document was written by Lu Ze overnight to give He Qing and Changmao a more intuitive understanding.

The two took the document and immediately opened it and started reading it.

“Valentine’s Day limited? Gift box? Promotional poster?”

"Sticker? Lanyard? Arm strap? Bracelet? Protective bag?"

He Qing and Changmao both muttered and muttered while watching.

"Mr. Lu, is this to redesign the packaging gift box and design the gift attached?" He Qing asked directly.

Lu Ze nodded and responded: "That's right, since we can't compete with those big brands in terms of advertising and channel fees, we have to make a fuss about products.

As long as the product is better sold, I don’t believe that the channel does not recommend our MP3 Walkman.

It's Valentine's Day soon, and I'm just taking the opportunity to do a promotion. The price of iPrism is already very affordable, so it's impossible to discount and reduce the price anymore, so I have to do something about product packaging marketing and gifts.

Stickers, lanyards, arm straps, bracelets, protective bags and other accessories, as well as Valentine's Day limited gift boxes, are all prepared for this.

If these can be designed with creativity, it will immediately make iPrism's attractiveness to customers a higher level."

"Okay, boss, I understand. When I go back, I will arrange for the team to work immediately, and I will be able to publish the manuscript in one or two weeks." He Qing agreed immediately.

Lu Ze shook his head and interrupted her: "No, time is very tight, it must be completed within three days. This is a dead order.

Raise troops for a thousand days and use troops for a while. Now it’s time for you to fight.”

"Three days? This is impossible." He Qing shouted directly after hearing this.

Lu Ze's eyes were firm: "Nothing is impossible. You are the best designers who can usually receive the highest salary in the industry.

This matter is related to the life and death of [Qilin Technology]. You must take it at the critical moment."

"Okay, even if you don't sleep, I will design it." He Qing is the one who can handle the problem after all.

After all, Lu Ze usually treats the design team very favorably. His salary is the highest standard in the industry. There is also a bonus every quarter and a team trip every six months. I can't find a better boss than this.

Not to mention He Qing, the deputy general manager and design director, has long been able to be financially free according to the prices in her hometown Jiangyou Province.

Now that Lu Ze is talking so seriously, she must bear the burden.

Whether it is said that it is a kindness of knowing the favor or a worthy income, it is absolutely impossible to say that it is not possible at this time.

Lu Ze said to Changmao again: "Your task is heavier, and the OEM for these accessories must be found immediately.

Once the design draft is released, the factory will be arranged to produce immediately. The construction must be completed within a week and then transported to Pengcheng.

If you can't complete the task, you don't have to do it."

"Boss, don't worry, I will never lose my chain." Changmao Liu Xiaojun needs to be more confident.

With the two major brands of [Shiguang Cultural and Creative] and [Shiguang Youxuan], those creative products and stationery factories have respected Changmao as gods.

Mr. Liu said, "No one dared not to obey."

What is it about urgently producing accessories? Even if they are asked to pay for money, they will agree to it obediently.

Lu Ze also explained: "You two should communicate more in the past few days and exchange news in a timely manner to avoid omissions. If the manufacturer has better ideas on accessories, you can also use it directly.

The only purpose is to increase the attractiveness of iPrism products and enhance users' desire to buy."

"I understand, boss." He Qing and Changmao Liu Xiaojun agreed in unison.

Then, the two of them took the documents given by Lu Ze and acted separately and went to command remotely.

This is Lu Ze's plan to take a different approach. He will take advantage of Christmas to launch limited products, not only will he give away a bunch of accessories, but the price is the same.

Let customers feel the intention and sincerity of [Qilin Technology].

As long as everyone thinks the product is great, they will naturally choose iPrism instead of Samsung and Dimeng products when comparing.

Lu Ze is very glad that he has the business of [Shiguang Cultural and Creative] under his command.

Otherwise, it would be impossible to take such a response in a short period of time, otherwise it would not be possible to achieve even if there were any ideas.

Only with the strong industrial capabilities of [Shiguang Cultural and Creative] can this exaggerated task be completed.

The work has been arranged, and Lu Ze doesn't have to worry about the rest anymore. He believes that He Qing and Changmao will not disappoint him.

On the other hand, Lao Guo also agreed to his request and immediately adjusted the production line arrangement, and the production capacity increased by 15%, saying that he wanted to help Lu Ze withstand the pressure.

The first production line has begun to be put into production. Tony Fadell has also adjusted all the spare parts and went to Foxconn's production line to supervise the quality.

Facing the two giants of Samsung and the Emperor Alliance, [Qilin Technology] felt pressure from top to bottom.

The software team led by Bill Kincaid and Jeff Robin were not idle either, and they were also preparing for this battle.

On the one hand, we have done a good job in advertising push tasks for iTunes, and on the other hand, we have launched special services specifically for this Christmas limited edition product.

This service allows users who have purchased iPrism to upgrade the iTunes software exclusively to limited skins.

This skin is not open to the public and is only allowed to apply for use by users who have purchased iPrism.

At the same time, iTunes will directly upgrade iPrism users to VIP users. Any value-added services in the future will be the first to experience them.

Everyone was racing against time to prepare before Christmas.

Although these alternative approaches seem to be of low value, they can truly make users feel the different side of [Kirin Technology] and those big manufacturers.

In [Qilin Technology], "user-oriented" is not just a slogan that is spoken, but a spirit that will be truly implemented in products and services.

This will make users feel that [Qilin Technology] is a warm technology company.

And unlike those big factories, they are extremely arrogant, like cold machines.

Lu Ze's efforts were not in vain, and everything was going well. Before Christmas came, the latest batch of Christmas limited sets were shipped to all parts of the world by air transport.
Chapter completed!