Just two days later, Denise Reid sent him the market plan.

At present, [Kirin Technology] has only one product at the moment, two models, namely the difference between the memory sizes of 32M and 64M.

One is priced at $299, and one is priced at $399.

According to Lu Ze's requirements, the channels must be controlled strongly, so dealers must control their unified selling price.

Otherwise, there may be situations of mutual intercourse and confusion in prices.

That will not only be unfavorable to shaping the high-end, atmospheric and high-end brand image of [Kirin Technology], but it may also cause the market price of iPrism products to collapse in minutes.

The price collapse is a very terrifying thing, and it is a situation that all manufacturers firmly eliminate.

Therefore, in addition to margin, the means of controlling channels also require unified authorized sales qualification management.

Whether it is a wholesaler or a retailer, you must prepare for the preparation in the [Qilin Technology] company, and then [Qilin Technology] will issue an authorization certificate to the other party.

There is also a unique barcode on the certificate, which can be checked in minutes on the official website.

For products supplied in different regions, barcodes should also be marked to prevent interfering with each other.

Because the tariffs and channel costs in each country are different, even if [Kirin Technology] sets an official suggested retail price, there will still be great differences between dealers and retailers in different regions when selling.

If this price difference and the official suggested retail price fluctuate between 1-3%, it is acceptable. If the price fluctuates more than 5%, it may cause a price collapse.

Therefore, the sales prices of all channels must be strictly regulated.

Supervision alone is not useful, and rewards must be set in combination with sales performance to perform rebates. Only by combining the rebate policy and the margin policy can the behavior of dealers and retailers be relatively controlled.

The market plan submitted by Denise Reed sets a 20% profit margin for the channel, and the other 20% is used as a sales rebate reward.

Generally speaking, the production cost of an electronic product is about 30%, the gross profit of a manufacturer is about 30-40%, and the channel cost is at least 30-40%.

The differences depend on tariffs, channel complexity, and the strength of the manufacturer's brand.

If the brand is strong enough, just like Apple in the previous life, then the channel cost may be a little more than 20%.

That's why the same product will be sold in different countries.

I have to say that deducting 20% ​​of the profit as a rebate reward is Denise Reed, which is also related to her previous work experience in the fast-moving consumer goods industry in the Fortune 500 companies.

However, if the 20% rebate reward is converted into profit, it is also attractive enough for dealers and retailers.

It is equivalent to [Qilin Technology] who has 10% of its gross profits and gives them it.

This is a big deal, and those big manufacturers do not have such good benefits to dealers.

After Lu Ze saw the plan, he felt that there was no problem, so he asked his assistant Xu Li to confirm and distribute it.

For the time being, we will follow the rules of this plan for a period of one year.

After a year, the second generation of iPrism will be launched. At that time, [Kirin Technology] will definitely be as strong as a big manufacturer. It will not be too late to modify the market plan at that time.

At worst, they will also give them 5% in the second year and continue to taste the sweetness. By the third year, Lu Ze will recover 10% of the gross profit.

The most urgent task now is to spread the market, and we must seize the time to spread it out quickly.

The more iPrism sells, the more loyal users there will be in the future [Kirin Technology]. Most of these users are high net worth users, and it will be much easier to convert to iTunes music paid members in the future than ordinary users.

It’s okay to make less money now, and you’ll make it back in the digital music download business in the future.

After the market plan was determined, the marketing department took emergency action, especially the North American branch led by Denise Reed, which began to contact dealers everywhere like a chicken blood.

The first thing the marketing department does is to collect the dealer’s deposit as soon as possible.

No matter which country you are from or what race you are from, human nature is all connected. Once you pay the deposit, you will naturally be more attentive to do things, and you will naturally work harder to help [Qilin Technology] expand the market.

After the market policy was issued, Lu Ze felt much more at ease. Next, just wait for the results of his efforts from his colleagues in the marketing department.

That day, he planned to go around the restaurant with his second uncle leisurely, but suddenly he received a call from Zhou Yanbin.

"Mr. Lu, if you have time, come here." Since Lu Ze became famous, Zhou Yanbin's attitude has become even more respectful.

Unexpectedly, the boss who invested in them before turned out to be such a big boss.

Now everyone in [Yi Lian Network] felt more at ease. They no longer had to worry about the company's capital chain breaking that day, nor did they have to worry about the increase in servers and the loss of money.

Lu Ze hurriedly asked, "What's the matter? Let me go."

"Mr. Lu, the Penguin company you were following before has been new, and they have launched a new version of instant messaging software. You might as well come and have a look." Zhou Yanbin said pretending to be anxious.

If it were the past, if OICQ product updates, he would definitely not be able to panic.

But now it’s different. After knowing that Lu Ze is rich and powerful, he thought of taking the opportunity to find Lu Ze to find some benefits.

I'll give me more than a few million to ask them to add a few more QQ servers.

Lu Ze was also shocked when he heard this. When he recalled that Brother Ma seemed to be time to launch a new product.

In my previous life, OICQ was renamed to QQ, and the QQ2000 version was officially released.

In this life, QQ's trademark and domain name were snatched by me. I wonder if there is any butterfly effect that has caused any changes to Brother Ma.

So he drove straight to University Road and went to [Yi Lian Network] to see the situation.

When he arrived, he saw Zhou Yanbin and Zhang Xiangming gathering in front of a programmer's seat, discussing something.

"This broken software is nothing? Why is Mr. Lu so concerned?"

"Don't talk nonsense, I heard that even if the communication software is used, it can realize real-time information interoperability between mobile phones and computers.

This alone is worth learning from.

You guys, if you don’t do serious things every day, you will know how to brag and you will develop this function for me when you look back." Zhou Yanbin immediately scolded.

This business was mentioned before, saying that it could cooperate with telecommunications companies to connect data from the SMS platform and allow information to be communicated, so that you can obtain the SMS fee sharing from telecommunications service providers, which can also be regarded as giving instant messaging software a profit model.

Otherwise, this instant messaging software will only become more and more powerful in burning money, and it will not last long without income support.

So as soon as the OICQ product was updated, Zhou Yanbin immediately called Lu Ze and called him.

In fact, [Yi Lian Network] is not completely without revenue. The advertising value of "666 Website Navigation" has been initially revealed, and it can bring hundreds of thousands of yuan in revenue to the company every month.

Moreover, this trend is still growing, and Zhou Yanbin is considering charging according to the CPC advertising model.

CPC means Cost Per Click, which is the price per click, and it is an advertising model that charges according to the number of clicks.

Zhou Yanbin feels that he has lost a lot in the current monthly payment model. You should know that the traffic of "666 Website Navigation" is increasing every month. For those monthly payment websites, the advertising cost of a single click is almost no different from free delivery.

This is not enough. In order to turn losses into profits as soon as possible, it is better to switch to CPC advertising mode starting next month.

Just as Zhou Yanbin was thinking this way, he heard Lu Ze's voice coming from behind him.

"Lao Zhou, is the other party's version update big change this time? Has it achieved real-time information interoperability between the mobile phone and the computer?" Lu Ze asked anxiously as soon as he came.

Zhou Yanbin hurriedly turned his head and replied: "It seems that this function is already available, but this service has not been activated in Donghai yet.

It is estimated that it can only be achieved by registering a local mobile phone number in Pengcheng.

So we can't test it now, and we don't know how much the other party has done."

"It's simple. Isn't it enough to buy you some Pengcheng mobile phone cards?

You can also arrange marketing personnel to talk to mobile companies about cooperation. Since they can discuss the business, we have no reason to not be able to negotiate," Lu Ze explained patiently.

Zhou Yanbin nodded and agreed: "Okay, I'll arrange for sales to negotiate when I go back."

"Okay, let me see what has been updated this time?" Lu Ze came to the computer and was about to see what new tricks Xiao Ma had come up with.

The programmer also had the ability to stand up and gave up the seat to Lu Ze and sat down.

As soon as Lu Ze sat down, he clicked on the new version of OICQ software interface on the computer and saw that he was stunned on the spot.

The replaced OICQ name - "UU" is clearly written in the upper left corner of the software.

It can't be called QQ anymore, so it has changed its name to "UU"?

UU?小小?

This is okay?

How can I bear this?
Chapter completed!