Under Lu Ze's instructions, [Qilin Technology] really invested a lot in marketing this press conference.

From the audio to the large screen, and the layout of the venue, it costs a lot of money.

The red envelopes and souvenirs for reporters cost hundreds of thousands of dollars.

This is a bold move. Anyway, most reporters have never seen any company give such a big red envelope.

Good steel is used on the blade, and the money you should spend cannot be saved at all.

After receiving such a generous red envelope from [Qilin Technology], journalists from major media are not unqualified. They have started to write and write overnight, preparing to make a big splash for iPrism.

And the navy troops on the [Geek Network] also took action.

You don’t even need to write a manuscript, just prepare it in advance. Just post it directly.

In just half a day, all the Internet, forums, post bars, and BBS in various countries fell, and the news about [Kirin Technology] and iPrism were completely flooded.

The key and most outstanding operation is that the soft articles are so soft that netizens cannot feel that these posts are marketing posts.

Everyone also thought that the posts were shared freely by insiders.

Coupled with the previous countdown post rendering, the soft posts of iPrism were soon topped up.

As long as you go online to the forum, you will definitely see the information about iPrism.

[iPrism - an epoch-making electronic product that emerged from nowhere]

[iPrism, redefines the Walkman product.]

[Good news for outdoor sports enthusiasts - iPrism Super Mini MP3 Walkman]

[The disruptor of the Walkman industry - iPrism Iron Triangle]

Countless netizens were amazed by this novel product, with a cool appearance design, a silver iron triangle full of hard-core technology, and the sound quality comparable to CD phones in the description.

Although everyone can't feel the sound, it doesn't prevent netizens from thinking about it.

Humans are visual animals, both men and women are the same, but the things that touch men and women's vision are different.

But iPrism, a fashionable electronic product, breaks this rule.

No matter when men and women meet, they will feel possessive. Although boys need to come a little stronger, it will not prevent girls from falling in love.

At least in the posts of major forums, there are still many "wanted" replies and messages, which belong to female netizens.

The answer was finally revealed, and the answer did not disappoint netizens. iPrism is indeed an epoch-making walkman product, and it has indeed aroused the desire to buy many people.

Unfortunately, no specific purchase method was announced in all posts.

The only information is to preview the global unified sales time, December 1, 2000.

The Internet marketing navy has played a huge role, which is also related to the fact that the Internet has just begun to become popular and the Internet channels are not particularly dispersed.

Otherwise, in a few years, if you want to achieve the same publicity effect, the number of navy troops will be at least ten times more than it can be.

The online marketing effect is full, and offline marketing is not idle either.

That night, it was exactly the morning of the United States time, and the offline marketing of [Qilin Technology] began.

Times Square in New York, also known as Times Square, is a triangle area in Midtown Manhattan, New York. It is a landmark area of ​​New York and is called "the intersection of the world".

There is about 500,000 people flowing here every day, and a lot of business and financial people gather every day.

The average annual tourist flow exceeds more than 40 million times and the traffic of people is nearly 100 million times, which is regarded as one of the best windows to "attract global attention".

A wide range of neon sign advertisements and electronic advertising screens are gathered in Times Square in New York, with a huge billboard alone exceeding 300 yuan.

Coca-Cola's advertising has been "settled" here since 1932.

These neon sign advertisements and electronic advertising screens can generate hundreds of millions of revenue for property rights housing every year.

This is also why the advertising screens in Times Square in New York have been updated and become bigger and bigger over the years.

Because just setting up an advertising screen will mean at least tens of millions of dollars in annual income, and it is not troublesome to make money at all, almost equivalent to collecting money while lying down.

At the beginning, countless companies and countless products were proud to be on the large screen of Times Square for publicity.

But with the development of the times, the large screen has gradually been broken.

Some big fools bosses, micro-business masters, and scammers have all begun to target these advertising screens.

Pay some money to play it on it once, and then record the screen and take photos. You can use the slogan "The project is logged in to Times Square in New York" to return to China and fool you, for fear that you will not be able to finish the leeks.

Even some celebrity artists have begun to play this kind of sexy operation.

Just like Brother Ji, who participated in "Idol Trainee" more than ten years later, was independently invested by his fan ikun to take over the Times Square advertising screen, wishing him good results in the program.

Even game anchors know how to play this routine. In order to celebrate the 18th birthday of game anchor Gu Ying, a fan also booked the Nasdaq home screen on Times Square to celebrate her birthday.

The reason for this is that there are more and more large screens and the cost of advertising is getting lower and lower.

As long as you spend a few thousand dollars, you can also log in to the big screen in Times Square in New York.

Didn't you think it would be so cheap?

You should know that even if it is a large screen in Building 1, Times Square, New York or a large screen in Nasdaq, Reuters' large screen is still charged in seconds.

The most expensive large screen, advertising for a few seconds during prime time, is only 10,000 or 20,000 yuan, which is not as exaggerated as imagined.

Those unknown large screens are cheaper.

The cost of advertising on a single large screen is acceptable, but if you advertise on a large screen together, the cost will be immense.

Almost few companies or individuals will cover all the screens in Times Square.

But today is different. One company has blinded the eyes of the American people and has forced all the advertising screens on the streets in the center of Times Square.

There are more than 230 large screens, and the same advertisement appears at the same time.

This advertisement is the mysterious product of the largest billboard countdown trailer in Building 1 a few days ago.

That’s right, this saucy company is [Qilin Technology], and the person who made this decision was Lu Ze.

For this reason, he paid a total of hundreds of thousands of Chinese yuan in advertising fees.

Thanks to the time-sharing of these large screens, the advertising cost is still within Lu Ze's acceptance range.

Like an ordinary large screen, it costs only two or three thousand yuan per day/20 times, 5-10 seconds each; if it is like a large screen in Building 1 or Nasdaq, the price of Reuters' large screen is only five or six thousand yuan.

Lu Ze won't feel too distressed if he wraps up all these large screens.

At 10 a.m. New York time, the large screen of Building 1 starts to play iPrism video advertisements on time, and the large screen of Nasdaq, Reuters, etc. also follow up at the same time.

This video ad is 30 seconds long and was specially created for this large screen release.

Then, more than 230 electronic giant screens in the entire central block of Times Square in New York switched the advertising content at exactly 10 o'clock.

All the big screens appear on iPrism advertising videos.

Passers-by stopped, looked up and saw what kind of product was so courageous, and they had to contract the entire screen of Times Square.

More than 200 screens are staggered, but the same advertisement is played, and the picture feels very shocking.

At least few pedestrians present have seen such a grand occasion.

This advertising method, full of oppression and visual impact, allows everyone to remember the product in the advertisement immediately.

The silver prism with a full sense of technology, the small and cool appearance design, and the sports expert in the commercial can enjoy the light posture of music while running while carrying it with him. All of them show that it is an epoch-making walkman product.

[Oh my god, that Walkman is so cool!]

[This is the product idea of ​​which hardware technology company, it looks great!]

[With such a convenient MP3 Walkman, you will definitely not be bored on the way to and from get off work.]

[Bring this with you, it must be very cool when lifting weights in the gym.]

The entire block seemed to have stopped for a moment, and all the pedestrians stopped and were attracted by the iPrism advertisement.

Countless pedestrians are already imagining the joy of having iPrism.

Although the advertisement is only 30 seconds long, more than 200 large screens can be played at the same time, and the shocking visual impact has been deeply engraved in the minds of pedestrians.

At least today, this grand occasion will inevitably become their hottest topic, no doubt about it.

Although the ad is only 30 seconds, it will be played more than 20 times in a day.

And the same thing is not just happening in Times Square, New York, but also happening simultaneously in capitals or key cities of more than 50 countries around the world.

However, there is only this one where advertising screens are crowded like Times Square in New York.

For this reason, Lu Ze waved his hand and spent more than 10 million yuan of advertising fees.

It is in place for people all over the world to feel the shock brought by iPrism at the same time.

Of course, due to time difference in different regions, the playback time of the advertisement large screen is also different, but all the delivery time is concentrated on October 1st.

Large-screen advertisements around the world have not been in vain, and all the grand occasions in various places have been taken photos and videos have been recorded.

The Internet navy is using these materials and continues to promote them online.

Today is destined to be a day for iPrism. Countless people in the world know about a super cool MP3 walkman product.
Chapter completed!