Chapter 545 The moat and ambition
The iTunes 1.0 version has been developed. Just wait for the iPrism and iPod to come out and do some adaptive development.
However, before this, you can buy some mainstream MP3s on the market for development and testing to see if iTunes is compatible with these hardware.
This workload is not small, enough for Bill Kincaid and Jeff Robin to work hard for a while.
However, this job is not worth everyone's penchant for it.
Bill Kincaid and Jeff Robin also need to split a team to continue developing iTunes 2.0 version.
Lu Ze has long been thinking about iTunes 2.0. In addition to the functions of version 1.0, Lu Ze intends to add two more functions to crush the other two players.
One of them is the equalizer (EQ) function.
Equalizer originally refers to a device that can adjust the large number of electrical signals of various frequency components, but was later simulated into audio playback software, which is a thing that adjusts the volume of different frequency bands.
This function is inspired by professional acoustics using equalizers to fine-tune the sound to pursue the ultimate sound experience.
Through the equalizer, you can increase the volume of some frequency bands and attenuate the volume of some frequency bands. Under a reasonable adjustment of frequency, choosing a suitable parameter and listening to the song will become a pleasure!
Of course, this function must have a very high threshold for acoustic novices.
But it doesn't matter. You can preset some regular EQ settings in the equalizer.
Pop, dance music, blues, classical, jazz, rock, country, electronic music, etc. These preset sound effects can be switched in a fool-like one-click style.
In this way, when novices listen to different music, they can easily switch different EQ sound effects to obtain the ultimate enjoyment of listening to music.
Although this function is nothing in the future, every player basically comes with this function. Even more than ten years later, there are more and more lossless audio files, and few people even use equalizers.
But now, in the early stages of digital music development, especially when low-end audio playback devices generally have poor sound effects, the equalizer has a lot of functions.
The standard configuration in the future is even low-end, and today it will be top-end or luxurious.
Therefore, as long as the equalizer function is launched, the iTunes 2.0 version can win at the starting line and become the first music playback software with its own sound control.
Although the first person to eat crabs may be pinched, he can enjoy the greatest bonus when he really eats it in his mouth.
It would be fine if there was only a simple equalizer function, but Lu Ze's plan was much more than that.
The equalizer of iTunes software supports users to upload preset sound effects. Some acoustic professionals or users with talented ears can upload specific sound effects of a song based on the brand of the speaker or headset.
For uploaders, once the proposal is adopted, they will receive certain rewards from Kirin Company.
Whether it is points or cash, it is to encourage users to upload more fine-tuning presets.
When each song has a corresponding EQ preset and can automatically match the sound effects according to the brand and model of the headphones and speakers, the accumulated advantages of iTunes 2.0 will not be comparable to any other software.
Do you think that just doing this is enough?
No, it's far from enough.
These sound effects settings and user preference data will become the research materials for [Kirin Acoustics].
With the advancement of computers and sound playback devices, iTunes can continuously bring more and more updated music and song sound effects big data every year.
In the future, [Kirin Acoustics] can use these big data as a basis to develop related intelligent sound effects technologies.
It is time for music phones and wireless Bluetooth headphones to truly exert their power.
Only by entering the era of smart mobile networks can smart sound effects be most widely used.
Although digital music will sooner or later enter the lossless audio era with the development of software, hardware and network bandwidth, top acoustic technologies will always have great value.
This is the long-term layout that Lu Ze envisions, and it is also the moat he will build for iTunes and [Qilin Technology] in the future.
The market is changing rapidly, and you must build your own moat so that you will not be afraid of any competition.
For enterprises, the best moat is the high-quality content accumulated over the years and the ultimate unique technology.
Every song and every piece of music has a perfect EQ preset plan and corresponding sound effect settings. This is the high-quality content that is constantly accumulating.
The intelligent sound effect technology developed using these data is a core competitiveness that is almost impossible to replicate.
This is of great importance to the future launch of [Qilin Acoustics]'s own headphones, audio and other playback equipment.
In the field of basic science research, no one can overtake easily without a *** mentality.
This is a process of continuous accumulation and interlocking, requiring sufficient patience.
The hardware manufacturers in their previous lives, such as Apple, Google, Samsung, Sony, and domestic Chrysanthemum brands, have all established their own acoustic laboratories.
Even brands like Xiaomi, which focus on cost-effectiveness, later had to establish their own acoustics laboratory when they tried to intervene in high-end products.
Now Lu Ze uses iTunes music playback software and [Qilin Acoustics] to cooperate with each other and make a layout in advance. In addition to the old top acoustic companies, [Qilin Technology] can be said to be ahead of all major manufacturers.
The second function of iTunes is the display of lyrics.
This feature that is essential for almost every player in later generations is not so easy to implement at this moment.
Digital music has just begun to develop, and there are not even enough audio files, let alone supporting lyrics files.
The lyrics file is not just about attaching the text, but also requires setting a time mark for each lyric. In this way, the lyrics monitor can correctly display the corresponding lyrics when the music software plays each song.
A common function more than ten years later was a very common one. In the early stages of the development of digital music, it took a lot of manpower and material resources, and it was achieved through selfless dedication by countless netizens.
Why was the early Internet era always talked about by netizens? It is because the resources uploaded by netizens during this period are all in selfless spirit, shared for free without any reward.
However, in the chaotic era, many lyric files on the Internet were downloaded and displayed errors, which did not match the lyrics.
This is because many netizens crawl different MP3 audio, some of which are more seconds, and some are less, which does not match the lyrics file display.
With the continuous development of online music playback software, the problem of lyrics is finally solved.
The solution to this problem is also related to the monopoly of online music software. It is like the unified weights and measures, so there will be no differences.
After the audio files of online music are unified, there will be no problem with the lyrics being displayed.
Therefore, the lyrics function of iTunes2.0 will also allow netizens to upload lyrics files just like the EQ equalizer function.
As long as the lyrics are adopted, it will also give users some incentives.
Once the accumulated lyrics files are enough, it can also form a strong moat for iTunes software.
If it's just like this, it will definitely be easy to be copied by other players.
But Lu Ze's plan is not that simple. What he wants is to combine the lyrics of iTunes with the iPrism and iPod as soon as possible.
Even if the first-generation iPrism and iPod cannot be realized, the second-generation or third-generation products must be realized.
Only by combining it with MP3 Walkman can [Kirin Technology] be formed with a strong core competitiveness and create a moat that competitors are difficult to break through.
All this is just the beginning. Whether it is the sound effects of the EQ equalizer or the synchronous display function of the lyrics, it can only be considered accumulation in the early stages.
It is the time when these moats exert their maximum defense in the music mobile era, or even the smartphone era.
By then, the cooperation between iTunes software and mobile phones will be closer, creating an invincible golden body for [Kirin Technology].
These two advantages cannot be achieved quickly by spending money alone. They require time to accumulate and the interaction and cooperation of countless users.
[Qilin Technology] The accumulation of start-ups is far from deep enough compared to those old technology companies, and it is not even an exaggeration to say that it is zero in terms of technical reserves.
Don’t think that old technology companies will not copy, their ability to copy is not bad at all.
If the moat is not made stronger, wouldn’t it be crushed by old technology companies every minute?
Those who do not plan for the overall situation are not enough to plan a territory; those who do not plan for the whole world are not enough to plan for a while.
Chapter completed!