Chapter 459 Convenience Food
Hearing Lu Ze's words, Jiang Yun was confused.
It is easy to understand that food companies build factories, but catering companies have never heard of them anyway.
"Xiao Lu, although my uncle doesn't know how to do business, he still understands the type of the company. It's normal for this catering company to open a store. Open a factory? Is it making Uncle Jiang happy?" Jiang Yunsheng asked patiently.
Lu Ze smiled and explained helplessly: "Uncle Jiang, doing business is not static. It is not contradictory to do a good job in catering and diversified business."
I can only say that the Internet is not yet developed, there are too few commercial programs, and the legendary story of Lao Ganma is not that famous.
Otherwise, Jiang Yunsheng would definitely not be able to ask such a question. After all, Lao Ganma started out as a restaurant. Later, she sold hot sauce in the store and found that hot sauce was very popular. Then she thought about setting up a factory to produce hot sauce, which was sold all over the country.
"Are you serious? What factory is going to run? A bun factory?" Jiang Yunsheng's first reaction came to his buns.
Lu Ze shook his head, did not continue to keep it in hiding, and replied directly: "It's not a bun factory, but a rice noodle factory."
"Rice Noodle Factory? There are no shortage of rice noodle factories in Jiangyou Province, and there are even many small workshops. Can this business work?" Jiang Yunsheng asked worriedly.
Lu Ze continued to explain: "Uncle Jiang, you are talking about the roughly processed rice noodle factory. Their products are just rice noodle ingredients.
And the factory I want to run is not that simple, I plan to produce convenient rice noodles.”
"Convenient rice noodles? Do you mean a product like instant noodles?" Jiang Yunsheng reacted instantly.
Lu Ze replied affirmatively: "That's right, it's just a convenient food that can be made instant food like instant noodles."
In fact, it is not only available in Jiangyou Province, but basically all southern provinces have similar products.
Spicy and sour noodles, snail noodles, fish noodles, pho noodles, kue teow, old friends noodles, Baoluo noodles, bridge rice noodles, etc. are all special snacks from all over the country.
Although they are all called powder, there are still a little difference in taste and ingredients.
The raw materials for most flour are mainly rice, and a few are still based on other raw materials, but rice is still the main one, so it is called rice flour.
Some flours are made of sweet potatoes or potatoes as raw materials, usually called potato flour.
Although the raw materials of the flours in different places are similar, the composition ratio, shape, thickness, and taste are very different.
Coupled with the differences in eating habits and cooking cultures from different places, the fans in each place have their own characteristics.
But food always adheres to one rule, that is, it tastes so good.
As long as the taste is good enough, it can crack the differences in food cultures in various places and conquer food lovers all over the country.
In fact, you can know a little about this from the fact that Laotan sauerkraut noodles has become the best-selling flavor among instant noodles.
Master Kong and Tongyi launched instant noodles products in 1992 and 1993 respectively, but Master Kong has been leading the way with the classic "braised beef noodles", and Tongyi's sales have always been behind Master Kong.
By 2006, after the Jiangcheng Branch of Tongyi Instant Noodles tried to introduce Laotan sauerkraut beef noodles from Tongyi Shudu Branch, instant noodles sales actually increased by more than 30%.
In view of this, the unified decision was made to promote this regional product, which was originally only launched in Sichuan and Sichuan, and it will be sold well in one fell swoop.
In the history of unified development, especially in Kang and Tong, the two Taiwanese food companies, have been fighting for more than 20 years, it can be said to be a product that turns the world around.
Since then, various brands have introduced similar products, making Laotan sauerkraut noodles the top product in instant noodles.
From this we can see that the good taste can break this rule is by no means just a saying.
As long as it tastes delicious, it will definitely break the distance between geographical space. The differences in customer service and food culture have made diners from all over the world sought after it.
The same examples include Shancheng Hot and Sour Noodles and Liucheng Snail Noodles.
Especially the latter, because it has a special social attribute in the Internet era, it once sold well and even seized a lot of instant noodles market share.
In Liucheng alone, the annual output value of snail noodles has quickly exceeded 50 billion yuan to 50 billion yuan.
It can be seen that a good food product can be sold well across the country with its good taste and can be destroyed, and it is enough to drive the economy of the whole place.
Jiangyou rice noodles also have this potential, especially for fast cooking such as mixing noodles, which are particularly common.
This is why Lu Ze was confident that he could open the [Xu Ji Rice Noodles], and it is also why he was confident that he could set up a factory in his hometown to produce convenient rice noodles.
For products such as instant noodles, rice noodles, spicy and sour noodles, snail noodles, in addition to the quality and taste of noodles and rice noodles, the more important thing is to control the flavor of seasoning bags and side dishes.
Just like snail noodles and sour noodles, Luze had countless brands and various factories in his previous life.
It’s the same bowl of rice noodles, some taste very good, while others are extremely unpalatable.
This depends on the factory's production process, the company's boss' control over product quality, and whether there is a restaurant person's heart to pursue the ultimate taste.
Others Lu Ze didn't know, but he and the old Xu family behind him were definitely striving for excellence in product control and taste pursuit, and were no less confident than anyone else.
[Juewei Baozi] and [Xuji Rice Noodles] have opened so many stores, and the taste has always been loved by diners from all over the world and have a huge reputation.
Therefore, Lu Ze is very confident in making the mixing powder from Lao Xu's family into convenient products.
Products such as snail noodles, hot and sour noodles can be sold well across the country, but there is no reason why Jiangyou’s special products cannot do it.
Even if others can't do it, the Xu family can definitely do it. The Xu family has proved this with more than 100 chain stores of [Xuji Rice Noodles].
Especially the stores in the Magic City, those repeat customers come from all over the world, and there are people from all over the country.
Dining in can be popular, and it won’t be much worse for making convenience foods.
The only problem now is that Lu Ze knows nothing about product research and development, and he has to find his third uncle to solve this problem.
In the processing and production of rice noodles, some masters even need to be invited to study together.
After all, what he wants to make is no longer traditional rice noodles, but convenient rice noodles. It will definitely take some effort to achieve the standard of soaking and eating ready-to-eat.
According to Lu Ze's experience in his previous life, most brands cannot solve the problem of instant soaking and eating, but they just use ordinary dried rice noodles with some seasoning bags and side dishes to combine them into a accurate and convenient product.
After the user purchases, he still needs to boil it himself and only after it is cooked can he eat it.
Such operations include snail noodles, hot and sour noodles, and mixing noodles, which is also a convenient product for use in family scenarios.
Only a few brands will develop fresh and wet rice noodles, brew them and then eat them.
Both types of Lu Ze are planned to be developed and sold separately according to different scenarios.
In fact, when the first store of [Xu Ji Rice Noodles] opened, I saw my third uncle mixing the first bowl of noodles, and I had a concept in my mind.
But I didn’t have the opportunity to do this later. I originally thought that after a while, I would start to promote this business after other businesses stabilized.
Now that he was told by County Magistrate Jiangda, he felt that the time was almost done.
After all, the operation of [Xu Ji Rice Noodles] is becoming more and more stable. With the management team here, my third uncle is almost becoming an idle person. He can just pull him out to develop convenient rice noodle products.
The investment and franchise work of [Changxing Marketing] is gradually getting on track, and the ability to lay sales channels is becoming stronger and stronger.
After the rice noodle factory is put into production, it can quickly recruit agents and dealers from all over the country through [Changxing Marketing] to quickly spread the products to the whole country.
Then do some TV promotion and advertising, so you won’t have to worry about not being able to sell the products.
As long as you are stable, one day you can replicate the sales miracle of Liucheng snail noodles and Shancheng spicy and sour noodles.
"No one has done this before. Are you sure you have confidence?" Jiang Yunsheng didn't know the confidence in Lu Ze's heart, so he couldn't help but worry.
Lu Ze smiled slightly and responded: "Uncle Jiang, I never joke about making money."
"Okay, okay, how much money do you plan to invest in to build a factory? How big is the area required?" Jiang Yunsheng was immediately excited when he heard this.
Lu Ze stretched out a finger and replied inadvertently: "One million."
"Only one million?" Jiang Yunsheng was a little disappointed.
In his opinion, if [Shiguang Cultural and Creative] can come back and open a factory, it will be an investment of at least tens of millions.
Seeing that County Magistrate Jiangda was disappointed, Lu Ze was speechless. Even the young and promising elder in front of him was still eager for quick success and instant benefits.
As expected, most leaders are considering their own career issues first.
Lu Ze couldn't help but miss the old man in Shu City. He was still the old man who was down-to-earth and a good official who sincerely served the people.
However, Jiang Yunsheng cannot be blamed for reality. After all, without a background of heaven, people always have to consider their future first.
Lu Ze could only comfort him: "Uncle Jiang, don't worry. You can leave more space in the factory. It will take two or three years to increase your investment and expand your production capacity."
"Okay, okay, this is fine, it's all for me." Jiang Yunsheng finally got excited when he heard this, and immediately promised with a smile, "Come on, uncle, I'll give you a cup. If you have any problems in the county in the future, you can tell me directly, hahahaha..."
Lu Zeneng promised to invest in a factory, even if he achieved his goal.
Although the investment amount is a bit unsatisfactory, they promised that they would invest additionally in the future. They have been fully benevolent and righteous, and Jiang Yunsheng will not be ungrateful and will be difficult for others.
After the main talks, the dinner party returned to a happy state.
Seeing Lu Ze giving face like this, Zhang Wei and Jiang Chuting also gave him a special thanks.
In fact, Lu Ze did not make a decision entirely to help Jiang Yunsheng, but had long wanted to do something for his hometown.
The rice noodle factory is really good, and it is not impossible to expand other products.
What kind of snail noodles, spicy and sour noodles, are not only made by people from Liucheng and Jiangcheng. Even if they are used as sub-line products, they can make a lot of money.
Rice noodles products are similar, and potato noodles are also a popular daily product in Zhongling County, so there is a good product foundation for expanding other types.
As the saying goes, the greater the ability, the greater the responsibility.
As the beginning of the millennium, the world is changing with unlimited business opportunities. Making the convenience powder industry bigger and stronger, and doing something practical to help the economic development of our hometown is considered to be a great merit.
After dinner, after they separated from the Jiang family father and daughter, Zhang Wei and the others, Lu Ze and Su Jinyi drove home.
After just two minutes of turning on, the phone rang again.
"Hey, Lu Ze, your grandma fell and was injured. My uncle has been sent to the county hospital. Come back quickly. We have to go to the hospital." The anxious voice of my mother Xu Fangping came from the other end of the phone.
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PS: I have a little cold, so I'm typing this chapter.
Chapter completed!