Chapter 40 Branch Plan(1/2)
[Food, clothing, housing and transportation] are both high-frequency consumption.
Among the "food", breakfast is the most urgent product.
Because many people wake up in the morning and have no time to make breakfast when they go to work.
In these days, there are still a few who can afford to go to restaurants for Chinese and dinner, but almost everyone can afford breakfast.
The characteristics of good products - urgent needs, solving pain points, high frequency, and this breakfast product of buns accounts for two.
And buns can be considered as barely considered, which solves the pain point of eating soaked rice every day for breakfast and being boring.
In this way, the characteristics of good products are almost completely collected.
The most important thing is that the bun business is simple and easy to operate and easy to copy.
Compared with other catering products, they are not affected by the chef's level.
Even if you open many branches, the taste of the product can still be consistent.
It can be said that as long as the quality control is done well, the bun shop will be like foreign fast food such as KFC and McDonald's, with the potential of standardized and easy to replicate chain operations.
Among a number of catering products, Lu Ze chose buns to start with because he was attracted by its rapid growth.
Without a rich family background and strong background, grassroots entrepreneurship at the bottom can only be down-to-earth and everything depends on yourself.
The bun business has well met all Lu Ze's current requirements.
As the saying goes, there is no best business, only the most suitable business.
[Juewei Baozi] For the current Lu family, it is the best business.
At least now, the Lu family no longer has to worry about laid off.
Business has been booming these two days, and Lu Jianjun and Xu Fangping are full of energy.
I also have a longing for my future life.
Xu Fangping asked Huang Lijuan and the others to go home to rest first, and then went to the bank to save all the change.
Today's turnover is too exaggerated, and even the female bank staff were amazed.
It’s just that there’s so much change, it’s a bit troublesome to count, which makes them very unhappy.
A lot of change is mostly a dime of coins and banknotes.
Few people will be happy about this kind of inventory work.
When Lu Ze and his parents returned home, lunch time had already passed.
The family can only simply add some noodles to eat, which can solve the problem faster.
While eating noodles, Xu Fangping said, "Son, you Shufen and Aunt Meifeng, how do you arrange the next step?"
"Mom, don't worry, just let them help in the store first.
The business in the store will only get better and better in the future.
When we look back, as soon as this gust of storm passes, we will consider opening a branch." Lu Ze comforted calmly.
Now the trend of [Juewei Baozi] has been established, and the brand has been established.
The plan to open a branch can be put on the agenda.
Lu Jianjun was surprised and said, "Opening a branch? One store is not stable yet. Why do you have to open a branch so soon?"
"Dad, the business of our bun shop has already gained reputation.
As long as we ensure taste and quality and operate it in detail, more and more customers will recognize our brand.
Now that the bun shop is newly opened, many customers come to try something fresh, so the daily turnover is very exaggerated.
Once the popularity is over, it will not be so good in the future.” Lu Ze explained.
Lu Jianjun said in confusion: "That shouldn't be opened a branch."
Let’s stabilize the business of this store first, and you have to wait until next year to open a branch.”
Xu Fangping also echoed: "Son, your father is right.
Opening a branch now is too risky.
No, I want to explain clearly to Shufen and Meifeng in advance.
I just ask them to help for a few days, not to come to work directly.
If the business is not good in the future, we will definitely not be able to use so many people."
As he said that, Xu Fangping was about to rush out.
"Mom, don't be anxious first, listen to my analysis first." Lu Ze hurriedly stopped him.
Lu Jianjun also advised: "That's right, don't let the wind blow and the showers come, listen to your son finish it first."
"Dad, mom, if you don't make progress in business, you will retreat. We can't be too conservative.
The situation is very good now, and it is time to seize the market.
Although our buns are rich in variety and taste good, they do not have too high technical threshold after all.
If we don’t quickly open up branches and occupy the market in other places.
Soon people will be jealous of our business, and they will counterfeit it in other places and open similar bun shops.
At that time, I can only watch the great business and be snatched away by others." Lu Ze said exaggeratedly.
My parents have never done business and their thinking is conservative.
Not to mention it more seriously, they specified that they could not easily agree to open a branch.
When Lu Jianjun heard this, he thought silently.
Xu Fangping was anxious and asked worriedly: "Even if she opened a branch, wouldn't she still imitate?"
"Mom, it's different.
As long as we occupy the market in advance, we will ensure that there are enough sales outlets.
Customers in the county will recognize our brand.
Even if someone imitates our products, he opens a bun shop.
That's also when we eat meat, they can only drink some soup." Lu Ze explained patiently.
Xu Fangping was confused when she heard this. She knew nothing about occupying the market and selling outlets.
She could only look at her husband Lu Jianjun. At the critical moment, he had to make a decision.
Lu Jianjun had been listening to Lu Ze's analysis carefully, and he found that what his son said was very organized.
If you don’t open a branch quickly, it is possible that as he said, someone will soon imitate their own bun business.
Even if the variety of buns in your store is rich, it is easy for others to copy them.
When Lu Jianjun saw his wife looking at him with anticipation, he knew that he was waiting for him to make an idea.
He made up his mind and decided: "My son is right. If you don't make progress in business, you will retreat.
Instead of others imitating and snatching business in the future, we might as well take it in advance.
Son, tell me when it’s the best time to open a branch.”
Lu Jianjun's words shocked Xu Fangping.
She didn't expect that her husband, who had always been steady, would agree with her son's statement.
Why did you decide to open a branch after a few words?
But the first store has only been open for two or three days.
"One day our store's turnover began to decline, and it was time to open a branch." Lu Ze explained.
The decline in turnover indicates that the Internet celebrity effect has passed.
The county’s guests no longer come to pursue [Juewei Baozi] because of the freshness.
With more than a dozen flavors in the current bun shop, it is enough to cause a high repurchase rate for customers.
If I don’t eat it for three or four times, I can’t taste all the buns in the store.
Lu Ze estimated that the popularity of the bun shop will last until at least next month.
Maybe it will be even longer, after all, more than 200,000 people in the county are placed here.
Recently, there are hundreds of customers a day, or even thousands of customers, so there is definitely no problem.
By next month, it is estimated that the number of people will be significantly reduced.
At that time, it is necessary to open branches, set up outlets, expand service scope, and cover a larger population.
Lu Jianjun asked: "What if the turnover has not declined?"
“Next month, regardless of whether the turnover declines or not, we will open branches.
And opening a branch is not just one by one.
To be continued...