Chapter 36 Disobeying the Ancestor's Decision(1/2)
At six:30 in the morning, the sun had not yet fully risen, but the morning glow had dyed the sky on the side red.
At this time, Zhang Wei, He Feng and Liu Chuan rode their cars to the door of the bun shop.
Don’t these three guys usually sleep until the sun is shining on their butts before they can get up?
Before the car could be parked, Zhang Wei shouted with an exaggerated expression: "Boss Lu, business is booming."
"It's so rare today. You got up so early." Lu Ze replied angrily without any help from the smiley person.
He Feng smiled and said, "Haha, isn't this a congratulations to your bun shop opening?"
"Thank you, the young masters, for your support. Wait a few more minutes. I'll treat you to hot Juewei buns." Lu Ze was of course very happy that the three best friends were so considerate.
After a while, a small truck came to the door.
The master in the car moved down more than a dozen flower baskets for opening celebrations, with ribbons tied on them.
Under Liu Chuan's instructions, it was placed directly on both sides of the store door.
Lu Ze realized that this was a congratulatory gift arranged by his best friends, but it was his negligence.
Relatives and friends congratulate and give flower baskets, placed on both sides of the store door. This opening ceremony, which looks very low in the future, is still quite popular these days.
At least, it is an eye-catching thing for passersby.
I can tell you clearly that there is a new store here opening.
Zhang Wei, He Feng, and Liu Chuan are really in vain. They can actually think of these things.
Although they are all high school students, they know this.
Many poor students are just a little lazy in studying, but sometimes they are more adept at doing things than top students.
There are many good students who are good at studying in society.
At 6:58, Lu Ze took out a small string of firecrackers and handed them to Zhang Wei, asking him to set off at the door.
If the firecrackers don’t last long, they just want to make a good fortune.
At about seven o'clock, the sound of firecrackers rang out on time, and Lu Ze used a pole to pull off the red cloth at the door.
[Juewei Baozi] The four big words appeared in front of passers-by.
Our own bun shop officially opened at this moment.
The grand LOGO and the high-end door sign design are unique in the whole county.
Many passers-by had already surrounded and looked at the newly opened bun shop.
Lu Ze brought out a few steamers from the electric steam stove near the door.
When the lid was lifted, a stream of hot steam rose, and the fragrance of meat buns spread everywhere outside the door.
The skill of the buns from Lao Xu's family has been tested by years, and the fragrance makes people saliva when they smell it.
Although it was summer, there was still a little cooler in the morning, and more and more people were watching.
The fragrance of the bun is spread dozens of meters away, and you can even smell it across the street.
Lu Ze picked up the plastic bag, put three or four meat buns and a cup of soy milk for Zhang Wei and the others, and handed them over.
"I don't have time to entertain you today. After eating the buns, you can go back and make up for the cage. We will make an appointment in two days."
The new store is open, so it must be busy, and Zhang Wei and the others understand it very well.
After taking the buns, the three of them said goodbye to Lu Ze.
There are dozens of people around the store entrance, three floors inside and three floors outside.
Many people stared at the brand introduction posted in front of the cashier table.
[Juewei Baozi is made by the ancient craftsmanship inherited by Xu's family.
The ancestors of the Xu family learned the cooking skills of the imperial chefs in the palace, and were particularly good at traditional pastry craftsmanship.
The descendants of the Xu family have been famous chefs for generations and have been passed down for more than 200 years.
The unique skill of a bun has been widely praised for generations.
Because of the palace struggle, the ancestors of the Xu family retreated to the world and hid their names.
In order to avoid messing with the family, the bun craftsmanship has been secretly disclosed for many years.
Today, due to livelihood, we made a decision that went against our ancestors.
He took out the Xu family's ancestral skills to open this bun shop.
Xu's Juewei buns are pure natural ingredients, with transparent craftsmanship throughout the process, hygienic and healthy, without any unhealthy additives.
Let everyone buy with confidence and eat happily.
Whoever buys this taste will know.
This brand profile is wonderful.
What imperial chefs in the palace, what retired the world, what ancient handicrafts, and what are there any unhealthy additives.
It has heritage, drama, gimmicks, and incitement.
Lu Ze added everything he deserved.
Even Lu Ze copied the legendary marketing rhetoric in the elderly health care program - "I made a decision that went against my ancestors."
The common people who have not experienced social beatings these days have never seen these routines?
This brand profile, except for the cashier table, one is posted on both sides of the door.
As for the authenticity of the content, of course, it is impossible to verify it.
It was purely made up by Lu Ze, and Lu Jianjun trained him for a good meal.
When Lu Ze was scolded for being a young man, he had the potential to be a businessman.
But nowadays, if you are playing brands, you might as well take care of you if you don’t have some inheritance or make up some stories.
You didn’t see anything about Wanglaoji, Bawang Anti-Loose Shampoo and other products, don’t you have to recognize your ancestors first?
Besides, in the brand profile, except for the one written by the palace, everything else is true.
Lao Xu's chef is really passed down from generation to generation, and his bun skills are indeed unique.
What? Want to question ancient handicrafts.
Nonsense, your method of making buns is different from hundreds of years ago? Isn’t it using your hands?
These are all common routines in brand marketing - speaking effective nonsense.
These words seem useless, but they can be clearly perceived by users and are in line with his common sense.
It is easy to build a high-end image of the brand and product in the minds of users.
Just like many manufacturers make routers, the more antennas are made.
I will make three antennas on your router.
There will be a factory that will produce four and six antenna routers.
Moreover, in marketing, everyone will focus on the number of antennas.
Because this is in line with the user's "common sense" - the more antennas, the better the router will be.
In fact, the router signal and network speed and the number of antennas have nothing to do with half a cent.
These are all marketing routines, and they are definitely a big trick.
But users just use this one, just like the queuing technique of Internet celebrity stores, it’s a lot of fun.
As a catering tycoon, there is no reason why Lu Ze does not use these routines.
As a result, passers-by on the inner and outer layers were all caught.
While everyone was talking, they figured out various legendary stories about the old Xu family.
Everyone is particularly attracted by the saying "decision that goes against our ancestors."
Folk unofficial history has always been deeply loved by the people.
Compared with orthodox history books, everyone loves gossip and some folk gossip.
Folk legends are often regarded as historical facts.
The guests' curiosity was completely ticked by this legendary introduction.
In addition, the aroma of the buns continues to spread, and everyone swallows a lot of their greed saliva.
At first, some people couldn't help but gathered around and came to buy buns.
Lu Ze shouted at this time: "Don't worry, everyone, there are many buns, you can buy them.
Those who want to buy buns follow my command, one left and one right, lined in two rows.
If you don’t queue up, this store will not receive any reception.”
As soon as the words were finished, the guests were obedient and lined up.
To be continued...