At night, Lu Ze received a call from Zhao Yongqiang and was told about the turnover of the two [Shiguang Youxuan] model stores, he couldn't help but praise him.

Huaihai Middle Road flagship store had a revenue of more than 1.54 million yuan throughout the day, while Nanjing West Road flagship store had a revenue of 1.32 million yuan throughout the day.

Even the two small shops of dozens of square meters in the underground commercial street of People's Square each made a turnover of more than 50,000 yuan.

This result is definitely very impressive today.

Everything is difficult at the beginning, but Lu Ze still successfully created several very convincing model stores based on his previous experience and insight.

The next investment promotion and franchise, no matter who comes to inspect, can stand the test 100%.

Flagship stores like Huaihai Road Store and Nanjing West Road Store can open at least twenty more in Magic City.

After all, the next few years will be the take-off period of physical retail. With major commercial real estate openings one after another, [Shiguang Youxuan] has a great opportunity to be invited to settle in and open some shopping malls and stores with the best entry conditions.

In other first-tier cities, although the number of flagship stores that can be opened in the future is not as large as that of Magic City, if you control the business area, it will be no big problem to open a dozen stores.

Of course, these flagship stores are definitely not opened in one breath, but will be developed year by year with the continuous development of commercial real estate.

In addition to flagship stores, small stores are the channels that Lu Ze values ​​the most.

First, we will incorporate the stationery stores that were originally collaborated with [Shiguang], so that the store owners can transform and join; second, we will recruit more investors to join and open up more small stores.

Due to the limited operating area of ​​small stores, SKU products will definitely not be as complete as flagship stores.

According to Lu Ze's vision, small stores will be divided into two categories.

One type is distributed around the school, mainly creative stationery and creative small toys, aimed at the student customer group.

The other type is distributed in commercial streets in various places or near lively business districts, mainly creative home products and creative daily necessities, aimed at young consumers, especially young women.

This distinction is, on the one hand, to provide certain benefits to the bosses who have cooperated with [Shiguang]’s cultural and creative companies before, and on the other hand, to distinguish between customer group operations, establish more small stores, and cover channels to a larger range.

According to Lu Ze's estimate, there is no problem in opening 10,000 stores nationwide.

Because he did not completely copy the big store model of [Muji] or [Muji], and he was not just trying to cut leeks.

Although the store model looks grand, the location selection of the store will be very restricted.

Moreover, the pressure on operations will be very high, and the square-level efficiency control requirements are too high, and it may even cause losses.

In his previous life, [Minso] often used the big store model in rapid expansion, which later caused some stores to suffer losses, and later it was criticized as a project that cuts leeks.

And their investment and franchise policy is also quite meaningful.

Lu Ze would not do that because the era in which [Shiguang Youxuan] is much better than [Minso].

There are times when you can eat the dividends, making money is not a problem, and there is no need to cut leeks.

Moreover, the rapid expansion of the big store model is too risky, and it is difficult to turn around. If you don’t do it properly, it is easy for the supply chain and capital chain you have to do with it.

The small store model is much less risky, and it is easier to turn around if the boat is small. If there is a problem, the store can be adjusted and optimized in time, and the cost of adjustment is not high.

Any business has its limits and ceilings, which are even more restricted by times.

Even a business as awesome as Uniqlo did not completely adopt the flagship store model at the beginning.

Instead, it only started in 2006 that the first global flagship store was opened in the SOHO region of New York, and then it opened local flagship stores in London, Paris, East China Sea, Baodao, Seoul, Fifth Avenue, New York and other regions.

Until now, Uniqlo has become increasingly favored the big store model, and stores of 1,000 square meters have become the starting standard.

But now it is only 1999, and the risk is completely uncontrollable, especially in China.

The flagship store plus a small store is the best choice for [Shiguang Preferred].

Flagship stores develop brands, gain fame, and store infiltrates them step by step, deepening sales channels.

Only this model can be expanded quickly, making Lu Ze’s proposed thousands of cities and stores is no longer just an empty slogan.

The next day, Lu Ze came to the villa again. Today is here to do the final confirmation work with Zhao Yongqiang and Lu Juncai. They should set off in two days.

The first investment promotion and franchise meeting has been confirmed, and the date has been advanced a few days and will be held two days after the National Day holiday.

The first stop is to go straight to Hangzhou.

Zhijiang Province has a relatively developed economy and a strong business atmosphere. It is also particularly representative in China. The investment promotion and franchise conference will be held here first, which can accumulate good experience.

If the bosses in Zhijiang Province can be dealt with, the markets in other parts of the country will not be too difficult.

Hangzhou is the place where the training of the [Changxing] marketing company is.

For this purpose, the company also specially established an investment promotion and franchise department, with only about 20 people, and will be responsible for investment promotion and franchise work across the country.

Including organizing meetings, preparing materials, franchisee cooperation, management, contact and coordination of store landing, etc.

The first step now is to hold two or three investment promotion and franchise conferences in Zhijiang Province, and then copy them to other regions across the country after testing and optimization.

Of course, the meeting must not be held directly under the slogan of recruitment and franchise, but should be attracted by the name of management training and expanding connections.

What is Master Lu, a master of Chinese studies, what is enlightenment "big pattern, broad vision, and high realm", what is the summit of thousands of elites in the business world, and what is the concept of fooling people, and you are not afraid that they will not come.

Zhao Yongqiang and Lu Juncai reported all these plans in detail to Lu Ze.

Especially Lu Juncai, who has experience in sales, has put forward several good suggestions on the construction of investment promotion teams.

After hearing this, Lu Ze praised it with a rare glance: "Old Lu, it's not bad. It seems that he has really put his heart into it."

"Where are, Mr. Lu, this is what you should do." Master Lu hurriedly said modestly.

Lu Ze ordered again: "This time, the investment promotion on Zhijiang will not be missed. Lao Lu, I have set up the stage. Whether you can become a real master depends on yourself.

If you perform well, I will increase my investment in you.

It is not a problem to help you publish books, CDs, and sell classes. In the future, the stores at the airport will probably be your posters and works."

After suppressing for so long, I have to give some sweetness. If Lu Juncai really performed well and was loyal, Lu Ze would not be stingy to praise him a little more.

Anyway, the higher the praise he is, the easier it will be to recruit in the future.

Since Chen Anzhi can be produced in the Chinese training circle, it is not bad to produce another Lu Renzhi.

"Thank you, Mr. Lu for your appreciation, I will do my best.

Mr. Lu, otherwise you have to say that you have a good vision. To me, you are the rebirth of your life, and I will definitely live up to your expectations.

Yesterday I went to [Shiguang Youxuan] to take a serious investigation. Mr. Lu, your business vision is really amazing. You can actually think of copying the [MUJI] model to the mainland. The business is so hot!

If I had your vision, I might have developed every minute, so why would I fall into being chased by usury?"

Thinking of the grand occasion I saw at the store yesterday, Lu Juncai couldn't help but sigh.

It’s good to copy good projects in developed areas to backward areas, and it’s a good business.

If he had understood this point before, he might have been in a different place with Lu Ze today, and it would have been a turn for Lu Ze to scold him?

When Lu Ze looked at him, he knew that this guy was still unsure. He immediately said disdainfully: "Haha, you?"

To outsiders, it seems that [Shiguang Youxuan] just copied the [Muji] model, but only those who work hard with Lu Ze understand how much preparations are made in the early stage in order to do this.

Although ideas are important, whether they can succeed depends on the people.

Lu Juncai's idea is correct. Copying is indeed the best way to take shortcuts, which is much easier than creating a business model yourself.

Most domestic businesses replicate the paths taken by developed countries.

Especially the Internet, the next few years will basically copy foreign models.

But is it useful to just know the idea? There are countless people copying each track. Even in the smallest subdivision, there are many competitors working on it at the same time.

Why is it you who succeeded?

From portals to search engines, from instant messaging to e-commerce, which field is not something that countless people have come in and want to get a share of the pie?

Do you know that copying this idea will definitely succeed?

The factors behind those successful elders are far from knowing about the success. It is no exaggeration to say that the time, place and people are in harmony.

Success is accompanied by all kinds of accidents. Just knowing an idea, there are many people who are rashly involved in the end.

Lu Juncai thought it would be whimsical to simply copy the idea of ​​[Muji].

Just by integrating so many product suppliers, Changmao and their team don’t know how much effort they have spent.

Moreover, this kind of integration cannot be achieved out of thin air, but the fact that [Shiguang] cultural and creative products gradually deepened their cooperation through sales channels has gained today's trust.

Otherwise, why should people believe you and give you goods for no reason?

It is whimsical to think that one idea can succeed with a chance. There has always been a saying in the venture capital circle that ideas are most valuable.

Because you start a business with ideas and without real skills, those giants can spend a lot of money to compete with you in every minute. Not only do you plagiarize your ideas, but you can also crush you with massive resources.

You are not as good as others than others, you are not as good as others than your team, and you are even worse than your resources. I don’t know how many orders of magnitude you won at that time?

[Shiguang Youxuan] seems to have opened overnight, but its essence is the operation and layout of [Shiguang] cultural and creative companies for more than a year.

Without this accumulation, not everyone can play this mode.

"Mr. Lu, I just praised you for your good vision. There is no other meaning, hehe..." Master Lu explained immediately.

Zhao Yongqiang was also angry and immediately scolded: "Are you thinking about nothing? Do you want to compete with the boss?

Even if you are given 10 million now, you can't make a store like [Shiguang Youxuan].

Do you think the efforts of more than a thousand people in our company are just as simple as it seems?

Let me tell you, don’t move yourselves and follow your boss honestly. You will be the only one who can do it.”

"Yes, yes, Mr. Zhao, don't worry. I will follow Mr. Lu down-to-earth and do my job well." Lu Juncai immediately expressed his loyalty.

Lu Ze smiled, but didn't take it to heart.

If success is so easy, then the rich will go everywhere.

To put it bluntly, if an ordinary person does not have the thinking and experience of doing business, even if he is reborn with foresight like him, he may not be able to accomplish great things.

A small wealth is possible, but a big wealth depends on the person.

"That's it. The investment work depends on you. I'm waiting for good news for everyone to win."

After saying a word, Lu Ze left.

The [Changxing] marketing company was established separately for the sake of today.
Chapter completed!