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Chapter 341 The miracle of the retail industry

Huaihai Middle Road, [Shiguang Youxuan] flagship store, the store manager Xiao Yun is holding a morning meeting for all the clerks.

As a retail store, holding a morning meeting is a must-have workflow every day.

In addition to arranging a day's work and reading out the company's new promotional policies, more importantly, whenever a holiday comes, you can make some special arrangements in advance.

Regular shopping malls open at 10 a.m., and most of the clerks arrive half an hour in advance.

Clean, organize, arrange and prepare for opening every day.

Retail work in shopping malls like this usually works from morning to night, working twelve hours a day, doing one day off.

In addition to regular clerks, the store will also be equipped with some student part-time clerks as a supplementary service.

Although it is hard, it is already a very good job for ordinary girls. After all, the company not only operates formally, pays social security, and has a performance commission, but also receives bonuses at the end of the year.

The deck sister of the Magic City has always been a desirable profession.

He has a high salary, good salary, and stable job, and he has a good time. He has a lot of time to talk about it.

Especially the jewelry and cosmetics counters on the first floor of the shopping mall may not be able to be interviewed if they are not long. Although the market for counters has declined in the past two years, it is still a good choice for ordinary working class.

[Shiguang Youxuan] Although it is not a shopping mall store, the treatment of the clerk is similar to that of the shopping mall cabinet sister, and it is also very formal.

Especially the salary of the store manager Xiao Yun is already comparable to that of a shopping mall manager.

Therefore, not only the store manager Xiao Yun attached great importance to it, but all the store clerks were ready.

Because today is the first trial business day of [Shiguang Youxuan], everyone has made full preparations some time ago and is waiting for customers to undergo inspection and assessment today.

Xiao Yun gave her final speech before the opening: "Listen to you, our [Shiguang Youxuan] is different from selling goods at the mall counter.

Our corporate culture is customer first and caring service.

Everyone must be clear about the display of goods in the store. Once the customer asks, he must provide answers and recommendations to the customer as soon as possible.

During work, no matter how big the matter happens at home, you have to face the guests with a smile.

Don’t tell me the reason, this is called professional quality. If you really have something to do, you can ask for leave in advance. Once you arrive at the job, you must obey the work arrangements and have no negotiation.

The last and most important thing must be remembered, that is, members, members.

Say important things three times, do you remember them?"

"Remember!" the clerks responded in unison.

Xiao Yun emphasized again: "If the customer has any inquiries, he must take the initiative to find an opportunity to recommend the customer to apply for a membership.

Tell the benefits of members to clearly explain to the guests so that they can meet the consumption standards for membership today.

Although today is the first day of trial business, we must treat it as formal business.

Everyone listened to it. Today’s work goals will impact sales and membership numbers. Come on!”

"Come on!" The average age of the clerks is about 20 years old, and they are all full of energy right now.

The morning will be gone, and although the work has been arranged, Xiao Yun is still uneasy.

Since she switched to [Shiguang Youxuan] as the store manager, although her salary has increased a lot, the pressure has also increased a lot.

No one can easily face the pressure of store sales performance.

If it is a traditional retail store, it would be fine. [Shiguang Youxuan] is a retail format that has never been seen before.

Even in Donghai, I have never seen any similar stores.

She also asked about her former old leaders and colleagues. Not to mention in the East China Sea, this is the only business nationwide.

It seems that there are similar companies in Neon Country or Baodao.

Whether this model can work in the country is not sure whether anyone can guarantee it before it is done.

However, Xiao Yun still admires the boss's courage. Dare to be the first in the world is the most important characteristic of businessmen's success.

This sentence was said by her former boss. The former boss is already the big boss of hundreds of retail store chains now. If she hadn't been able to squeeze into the big boss's trusted team, she wouldn't have thought about changing jobs.

This time, when you switch jobs to [Shiguang Youxuan] as a store manager, there are both risks and great opportunities.

Although [Shiguang Youxuan] was launched, as long as it succeeds, she is considered a veteran of the company, and her future development is just around the corner.

With this pressure, Xiao Yun began to inspect the store seriously and constantly check for omissions, for fear of making any omissions.

At this time, the door of the store has been opened and officially opened to the public.

It was early after rush hour, but there were more and more pedestrians on the road at the entrance of the store.

In a first-tier city like the Magic City, if you go shopping on weekdays, you will find a mystery, that is, why so many people in this city seem to have no need to go to work every day.

It is clearly working hours, there are still so many people hanging out on the street.

This is the benefit of big cities. As long as there are lively streets, there will never be a shortage of people or customers.

This is the case in the e-commerce era, let alone the present in 1999.

The store door was just five minutes after it opened, and a customer came to the door. The clerk who was close to him immediately met him.

"Welcome to [Shiguang Youxuan]. If you spend more than 99 today, you can become our member. You can not only earn points, but also redeem limited products with points. Members can also enjoy discounts on holidays. We will also give you a special gift on birthdays.

You can take a quick walk, choose whatever you want, and find me any questions, thank you!"

Of course, Lu Ze’s customized store management software cannot be used only in hot pot restaurants. It is also equipped and used in [Shiguang Youxuan], which is even more complicated than the version of the hot pot restaurant.

Manpower is exhausted but beyond your reach.

Information technology is the only way to improve operational and management efficiency.

Without the support of store management software, a series of marketing activities will make the clerk exhausted and unable to achieve good results.

If the first one is available, the second one is available. Gradually, there are more and more customers and the store is becoming more and more crowded.

By noon, all the students who had finished school and white-collar workers who had lunch and had lunch in the surrounding area flocked to them. If Xiao Yun had not made special schedules in advance, according to the regular number of clerks, he would definitely not be able to receive them.

When the new store opened, the clerks increased by at least 30%, which is her past experience and judgment.

But the boss actually said that it was not enough and asked her to double the number of staff. For this reason, the part-time student clerk has been called to work these days.

The company has a lot of part-time clerks and can be flexibly allocated.

According to the boss's opinion, it is not only for the current use of the two stores, but also for more stores in the future.

The part-time salary of [Shiguang Youxuan] has exceeded that of those foreign fast food brands and is very attractive to students.

Thanks to the boss' wise decision-making, otherwise he would definitely not be able to serve today.

Xiao Yun has never experienced the cultural and creative product industry before, and she can't understand why customers are so crazy about these creative products.

Just on the side where the registered members are working at the same time, the team is still in the long run. She initially estimates that more than 100 people have become members from the morning to now.

In front of me, there were more than a hundred people waiting in line to register for membership.

The sales of these members alone have exceeded 30,000, not to mention hundreds of customers who have not met the member consumption standards.

Xiao Yun is not calm anymore, and her sales performance is so exaggerated that she has never seen her in the retail industry for more than ten years.

Even Pudong No. 1 Bahtie Shopping Mall, which is known as the miracle of the East China Sea retail industry, has few of them been able to do this miracle on the New Year's Eve promotion day.

You know, this is just a sales from weekday morning to noon.

After a whole day, Donghai’s retail industry has just begun, and the real peak sales are from the afternoon to the evening.

Especially since the evening, those white-collar workers who get off work start to stroll around, which is crazy.

Xiao Yun took out her cell phone, walked to the back of the store, and started to make phone calls one by one.

According to the current situation, there are still not enough clerks. Especially when registering members, people are in urgent need of support.

It was too late for two computers, so several part-time clerks had to arrange manual form records and assist in registration.

She contacted seven or eight part-time students and rushed over to support them as soon as possible in the afternoon. Fortunately, these people had already said hello in advance, so there would be no accidents when they called them.

After arranging these, Xiao Yun breathed a sigh of relief.

Seeing that there were more and more people in the store, she walked to the door and arranged two clerks to provide abortion guidance.

No one can enter the store anymore, as crowded accidents are prone to occur and will also affect the shopping experience of customers. The current flow must be restricted, so that new guests can wait in line at the door.

This is also a helpless move. If there is no emergency, who is willing to make such a decision?

But Xiao Yun now has to make this decision. If something happens in the store, she will not be able to take responsibility.

Pain and happiness, this is how she feels at this moment.

In the past, only the grand occasion that only appeared in Pudong No. 1800 and the No. 1 Department Store in Nanjing Road Pedestrian Street could be held during major holidays. Unexpectedly, it was also staged in their small cultural and creative collection store.

And it was staged on weekdays.

Based on her many years of experience in her career, Xiao Yun secretly estimated that the sales in the store today might exceed one million.

This is a miracle in the retail industry of the Magic City, and no one believes it if you tell it.

Xiao Yun took out her cell phone again, dialed it out again, and called the company's finance department for emergency support.

At this moment, a batch of change must be supported, otherwise the guests will not be able to find change.

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PS: Sorry, the replacement was completed again. It was a temporary emergency delay.
Chapter completed!
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