The basketball game the next afternoon was like going through the motions.

The strength of the School of Literature and the strength of the School of Life led by Han Xu and Du Tianlin is too big, and even if you fight, you will not be able to reverse the defeat.

Fortunately, Lu Ze explained in advance and asked Han Xu and Du Tianlin to let go, but the School of Literature did not lose too ugly in the end.

In two days, the semi-finals will be held, with the School of Life vs. the School of Mechanical and Electrical, and the School of Economics and Management vs. the School of Communications and Information Engineering.

However, there should be no suspense in the finals. Like his previous life, it is the School of Life led by Han Xu and Du Tianlin, and the School of Economics and Management, which has a bunch of sports talents.

Lu Ze in his previous life didn’t know how to play basketball now and failed to compete with Han Xu, Du Tianlin and others. In this life, he studied in the School of Literature, so it was even more impossible for him to form a team with his two good brothers.

Since the School of Literature has been eliminated, this freshman basketball game has nothing to do with Lu Ze anymore.

After English classes this day, Xia Qinghe told Xia Qinghe about the [Tesgo Mall]. Lu Ze rode his bike to the south gate of the school, and Sun Mingliang drove the bike waiting for him there.

Since Lu Ze came to Donghai, Sun Mingliang, who was originally the head of the Magic City Market, has now become a full-time driver.

Despite this, Sun Mingliang enjoyed it.

What a great opportunity to drive the big boss, and other brothers can't envy it.

Today, Sun Mingliang drove Lu Ze to see the situation of the [Shiguang Youxuan] collection store.

Projects are being promoted one by one, and stores are being opened one by one.

Not only are the stores of [Juewei Baozi] and [Xuji Rice Noodles] opened in Magic City, but even several model stores of the [Shiguang Youxuan] collection store will be officially opened soon.

Today, Lu Ze is going to see the operation of the model store that was first opened by [Shiguang Youxuan].

Soon, the two arrived at their first model shop on Huaihai Road.

Huaihai Road was originally named Xiafei Road during the Republic of China. It has always been recognized as the most beautiful, modern, and most "tongue" and romantic street in the East China Sea.

As the commercial street with the most crowded population in the Magic City, Huaihai Road has always been a must-fight place for major brands.

Because there is a high-end business circle in the eastern section of Huaihai Road, high-end office buildings such as Libao Plaza, Gongzhong Plaza, Hong Kong Plaza, and Shanghai Plaza are gathered.

In this section, the larger shopping malls include the Huaihai Store of Pacific Department Store and the newly opened Shanghai Times Square.

The middle section of Huaihai Road is still a high-end business district, with exquisite decoration and elegant furnishings on both sides.

Fashion department stores such as Parkson, Paris Spring, Erbai Yongxin, Huating Yin Shidan are the most popular places.

The western section is a fashion shopping circle, with Meimei Department Store, which specializes in high-end women's clothing and Xiangyang Clothing Gift Market, which mainly focuses on clothing and also engages in craft gifts.

It can be said that the section in the middle of the long Huaihai Road is almost the top commercial street that is no less than the Nanjing Road Pedestrian Street.

[Shiguang Youxuan] Opening a model store here is that you don’t have to worry about customer flow at all, and that is, as an image store, it can enhance the brand’s influence.

Lu Ze neither opened his store in the high-end business district in the eastern section of Huaihai Road nor in the interrupted high-end business district, but in the fashionable shopping circle in the western section.

The so-called fashion shopping circle is another euphemistic expression of affordable and affordable.

In essence, the customers they face are mass consumer groups, not senior white-collar workers, gold-collar workers, or high-net-worth individuals.

The first [Shiguang Youxuan] model flagship store is located in the western section of Huaihai Road, close to the intersection of Maoming South Road.

As soon as you exit the subway exit 4 of Shaanxi South Road Station on Metro Line 1, you can see the sign of [Shiguang Youxuan]. In Lu Ze's memory, this location would have become a Uniqlo store in a few years.

Uniqlo can choose a location here, which shows that the passenger flow here is very guaranteed.

Moreover, at the Metro Exit 2, it is the Parkson Shopping Center, and at the exit 1, it is the Paris Spring Mall that will be opened soon.

The most important thing is that opposite the two shopping malls is the famous Xiangyang Road Clothing and Gift Market in the Magic City.

These are the two largest affordable wholesale markets of Magic City, which are as famous as the Qipu Road Wholesale Market, and there are tens of thousands of people every day.

Xiangyang Road Clothing and Gift Market not only has clothing and various small commodities, but also a distribution center for various high-quality imitation and top-notch counterfeit watches. It is truly famous.

If the first flagship store of [Shiguang Youxuan] is located in such a location, the number of people passing by every day must be calculated in units of 100,000.

If you put the sales aside, you don’t know how much advertising fees you can save on just brand promotion.

Stores are set up at the corner of the intersection, which can be said to be the best location for physical stores, almost no one.

Because the intersection is not only convenient for transportation, but also allows you to enjoy the flow of people back and forth on two intersections at the same time.

The French name Carrefour, the largest retail group in Europe and the world's second largest retail group, means an intersection or intersection.

Even retail giants are so fond of the location selection at the intersection, and even use it directly as the name, which shows the importance of the location selection point.

When Sun Mingliang told Lu Ze the news that this point could be taken, he immediately agreed without thinking.

Not only that, he also spent a lot of money to decorate this first model store.

With two floor-to-ceiling windows, a door head full of fashionable design, and a literary and artistic LOGO design, Lu Ze has taken great pains to this flagship store.

As long as this store becomes, other model stores in Magic City will benefit, and the driving effect will not only be limited to Magic City, but can even radiate across the country.

Of course, this is just the first flagship store with image. If there is a better location in the future, even in other first-tier cities such as Yanjing, if there are better locations, Lu Ze will open a larger and more grand flagship store.

The business model of [Shiguang Youxuan] is targeted at Muji from Neon Country.

If we can select some high-quality and cost-effective creative domestic products, it is not impossible to catch up with it at this time and build a chain company that will surpass Muji.

Spending a lot of money to open a flagship store is just an old marketing routine.

It is not about the sales of flagship stores, but about enhancing brand image and marketing influence.

After Apple's hardware business took off, why did it spend a lot of money to open one luxury and luxurious ultra-modern concept stores around the world?

The purpose is to convey a concept to global customers, and their Apple is the coolest technology company in the world.

This not only enhances the brand's influence, but also directly drives the performance of other sales channels.

The same is true for Lu Ze's purpose of spending money to open a flagship store. One is to enhance the brand's influence and stimulate sales in other stores, and the other is to fool the bosses of the cooperative store of the [Shiguang] cultural and creative companies to get on board and join [Shiguang Youxuan] and become one of them.

Anyway, it is the principle of voluntary action, so it is okay not to join. At that time, the company will directly terminate the cooperation, and Shiguang Company will recruit other franchisees.

As long as you have money to make money, you won’t have to worry about not finding someone to join.

Under the leadership of Sun Mingliang, Lu Ze walked into the store. The store decoration and display had been completed, but the trial operation had not started yet and was not open to outsiders.

The recruiting clerks and ladies are busy collecting goods, counting inventory, and welcoming the arrival of the opening day.

The store includes everything from pencils, notebooks, erasers and other creative stationery to small dolls, creative toys, gifts, creative supplies in daily life.

Although it is the first store, its operating model is actually similar to that of Muji.

I have to say that the business model created by Muji from Neon Country is really awesome.

Muji was originally a grocery retail chain brand, which means a good product with no brand logo in Japanese.

The product category is mainly about daily necessities. The products focus on concepts such as simplicity, simplicity, environmental protection, and people-oriented, and have no brand logo in packaging and product design.

Because of this, the products sold in the store are full of creativity and cost-effective.

The famous Miniso product more than ten years later is to copy the Muji model.

Now Lu Ze wants to take the lead and develop [Shiguang Youxuan] according to this model to create a well-known retail chain giant for creative products.

However, Muji mostly adopts direct sales models differently. It will develop too slowly. Lu Ze will not even copy this.

Franchise is the only way to develop rapidly in retail stores. However, Lu Ze will never cut the leeks of franchisees like Miniso, but will steadily manage product sales, allowing franchisees and companies to grow together and achieve win-win results.

As long as you are not greedy for big things and blindly ask franchisees to open large franchise stores, it is actually not difficult to make a profit.

Sometimes, small and beautiful stores can operate well because of controllable costs, making the business last longer.

No matter how small the store is, as long as there are enough stores, why is it difficult to work as a large listed company?

Seeing Lu Ze nodding frequently, Sun Mingliang said flatteringly: "Boss, how about you? Are you still satisfied?"

"Well, it's pretty good, it's almost the same as I expected." The decoration fee alone cost hundreds of thousands of yuan. If you are still not satisfied with Lu Ze, don't live.

The boss was satisfied, and Sun Mingliang was more happy than anything else. He asked again: "When will we set to open the business?"

"It's scheduled to open next week, September 28. It will hold three-day trial operation, and then receive a seven-day reward for National Day, and the promotion will be filled directly.

It’s okay to have a lower early profit in the first flagship store, and sales data must be exploding. This is called a good start and a good start." Lu Ze thought about it and set a good day.

Upon hearing this, Sun Mingliang stood up and agreed respectfully: "Okay boss, I'll make arrangements now."

As he said that, he waved to the store manager Xiao Yun in the distance, shouted and gave orders.

Xiao Yun is a top talent recruited by Liu Min at a high salary. She has more than ten years of experience in store retail management and the store preparation site is so organized, but she has made great contributions.

After Sun Mingliang finished his order, he returned to Lu Ze and then asked: "Boss, the famous shops and Dimei Square shops under the underground of People's Square are also starting to prepare. Do you want to go and have a look?"

"I won't see those two small stores anymore. Anyway, they are also used for sales models. Just make arrangements." Xiao Wenbin chose the location, Liu Min recruited a professional store manager to take charge, and Lu Ze was worried about everything he used.

If it weren't for the Huaihai Road flagship store involving brand operations and investment franchise, he wouldn't even bother to see this store.

The management team is kept there and is responsible for these things, otherwise what should they do?

Sun Mingliang asked again tentatively: "Where is the store on Nanjing West Road? It's ready soon. Boss, do you see it?"

He was a little worried that Lu Ze was lazy and wanted to control himself, and he felt a little unsure.

"Look, why don't you watch? Not only do I want to watch, but Yongqiang also needs to watch, and he also wants to gather all his brothers to watch together." Seeing Sun Mingliang's guilty look, Lu Ze replied angrily.

Sun Mingliang was stunned: "Ah? Are you calling for Mao Xinghua, Xu Guangsheng and others?"

"Yes, the purpose of opening flagship stores and model stores is not to sell goods, but to recruit and join.

Since the store has been opened, it’s time to make a big move.” Lu Ze replied confidently.

Since the establishment of the marketing company, whether it is promoting the market for [Shiguang] cultural and creative companies or opening up the dishwasher market, it is a small fuss. The next investment and franchise are considered a real big move.
Chapter completed!