Lu Ze came to the AND1 counter, which was very deserted and there was not a single customer, and it was completely incomparable to the lively atmosphere of Nike and Adidas.

Because AND1 only entered the No. 1 Department Store to open this year, there are not many basketball enthusiasts in China who know this brand. It will not be until next year that the basketball brand AND1 will become truly popular in China.

After all, next year is the beginning of AND1's takeoff. In the 2000 season, AND1's dressing rate in the NBA has risen to second place, second only to Nike.

At its most glorious time, AND1 signed many NBA stars, such as Stephen Marbury, Raff Alstom, Kevin Garnett, Rattler Spraywell, Jamal Crawford, White Chocolate, etc. Even Kobe Bryant tried AND1 shoes after termination of the contract with Adidas.

It is also through the popular science of the NBA that domestic basketball fans can truly understand the madness caused by AND1 all over the world.

Seeing that Lu Ze seemed to be coming to buy, the salesperson immediately came up and said, "Hello sir, welcome! We are the most popular basketball brand in the United States in the past two years and have just entered the domestic market.

There are many NBA stars, and they are now spokespersons of our brand.”

The young lady was serious about marketing speech, and did not pay any attention to Lu Ze's introduction to her at all.

He is much more familiar with AND1 than the sales ladies.

Without her detailed introduction, Lu Ze started to read it first.

Since AND1's main customers are streetball enthusiasts today, this brand's jerseys and T-shirts are the best-selling series of the Trash Talk series.

The T-shirts and jerseys of AND1 in the past two years are also very special. The image prints of The Player are on the back, and there is only the big LOGO word "AND1" on the chest. It is said that its design concept is because after throwing away your defender, the defender can only see your back. The Player is so humiliated.

I have to say that the brand concept of AND1 has really brought the words "cool" to the extreme.

Lu Ze is very clear about his size, and the size of AND1's clothes is also loose, so he can wear L size.

Looking all the way, I found several classic styles.

He said to the sales lady: "Hello, please help me get this one, this one, and the L size of that one..."

I said five or six pieces in one breath, both jerseys and T-shirts.

"Sir, you can try this one first and see how the size is. If it is suitable, I will give you a few other items to try." The sales lady anxiously advised, she wanted Lu Ze to determine whether the L number is suitable first.

If the size is right, look for something else. If it is not suitable, it will be useless to take it out.

Seeing that the young lady had misunderstood, Lu Ze responded with a smile: "Haha, no need to try. I asked you to find the number directly, I bought it all."

This shocked the sales lady.

The first time I saw that I didn’t try buying clothes, I bought so many customers in one go.

Seeing Lu Ze so generous, he was worried that he would come back and return to return when he turned around, so the sales lady kindly advised: "Sir, are you sure you won't give it a try first?"

"No, I know which size I suit AND1. Just find it for me and pack it." Lu Ze said, and saw two more favorites, "By the way, I want these two too."

The sales lady was stunned. Who is this handsome guy? Is it so arrogant to buy clothes?

Since she went to work at the AND1 counter for several months, she has never seen anyone admire this brand so much.

You should know that although AND1 is now sought after by countless basketball enthusiasts in the United States, it is a real niche brand in China. Moreover, because it is hotly hyped in the United States, the price of single products is even much higher than that of Adidas and Nike.

Where can I buy it like Lu Ze?

While pointing at the sample clothes to choose, the sales lady took out new products from the underground storage box.

Lu Ze picked up seven or eight T-shirts, three or four jerseys, plus a few pairs of sports shorts, which made the sales lady who was busy helping him find goods so tired that she was sweating.

I chose two more sweatshirts and autumn sports jackets, and finally finished the clothes.

The reason why he bought so much at once was that Lu Ze thought that he would wear it all the time in the future so that he would not have to go there again next time. After all, his time is very precious, but he doesn't have so much mood to come shopping often.

He bought so generously that he made the sales lady very happy.

After picking up the clothes, Lu Ze finally came to the shoe display area and first looked at basketball shoes.

It doesn't matter if he sees it. He can see the most memorable pair of basketball shoes in his previous life at a glance-AND1 Tai D1

Born in 1999, AND1 Tai Chi Tai Chi series basketball shoes, one of the most classic shoes in the history of the AND1 brand, has excellent practical functions and eye-catching design inspired by Chinese traditional culture. They are still being replicated again and again and enjoy an extremely special historical status in Sneaker culture.

What Lu Ze saw was the AND1 Tai Chi 1st generation basketball shoes that he just launched, and it was the most classic red and white color combination.

Speaking of AND1 Tai Chi 1 generation, it is full of legendary colors.

As we all know, in 1998 and 1999, the NBA canceled the dunk contest, and a group of talented newcomers and heroes in the league had no use.

Finally, in the 2000 slam dunk contest, many dunk players, including McGrady, Francis, etc., were eager to try it out. Among them, Vince Carter was even more breathless, and he was also regarded by many fans as a favorite to win the championship.

But the question is, Carter is no longer a Puma man now, what shoes should he wear to fight now?

One day, Carter joked to the gardener: "Now I have no endorsement fee to get, and I have also paid 15 million yuan. I may not have enough money to hire you soon."

The gardener said calmly: "It's not bad news for me. I don't want to be a gardener for the rest of my life. I'm just trying to open my own flower shop.

Similarly, Puma seems to have no intention of expanding its territory in the basketball field. It is not a bad thing for you to leave Puma. There may be a better brand waiting for you.

This is called "Fear of the Great Sight". Everything has two sides. In the ancient East, this is called Tai Chi!"

Carter was confused at that time, just like you who are reading this passage now.

Although this may be a plot fictionalized by AND1, it has to be said that they played the brand concept quickly.

Maybe this is fate. Carter, who just terminated his contract with Puma, gave a shocking perfect dunk at the 2000 Slam Dunk Contest, this pair of red and white AND1 Tai Chi accompanied the half-human and half-god Vince Carter fans.

This year's slam dunk competition has also become the most successful in history and is still talked about.

Without spending a penny, AND1 stole the limelight that should belong to Puma. Destiny once again pushed the AND1 brand to the forefront, and this day was also one of the peak moments of AND1.

Everyone remembers Vince Carter, and the cousin McGrady who made the ball for Carter, and also remembers this pair of red and white AND1 Tai Chi.

In other words, with this halo, AND1 once marketed an extremely arrogant brand concept: If you don’t play basketball well, don’t buy our shoes.

AND1 seems to tell the whole world that basketball should actually be played like this. In the years when AND1 was popular, no one praised AJ, and no one yearned for Adidas.

Every basketball boy has only one dream - a pair of AND1 sneakers.

In front of Lu Ze, there is this red and white AND1 Tai Chi model, and there is a pair of black and white color schemes that highlight the pure Chinese Tai Chi cultural design concept.

Two pairs of Tai Chi shoes were placed in front of Lu Ze, making him recall the youthful passion of basketball in his previous life.

In his previous life, he was very sorry that he was unable to buy this classic shoe.

At first, it was because he was short of money. When he saved enough money, the shoes were already ruined. When he bought them, he lost the concept and meaning conveyed by the AND1 brand.

But now it's different. He will be one of the first basketball enthusiasts in China to wear these pairs of shoes.

Lu Ze pointed to the shoes and said, "I want these shoes, red, white, black and white colors. Please help me find them for size 42."

"Okay, I'll go find it right away." The sales lady showed a happy smile again.

In addition to these two pairs of basketball shoes, Lu Ze chose two other daily casual shoes. The design of AND1's basketball shoes is very cool, while the design of casual shoes is even more amazing.

At least from his business perspective, the designs of several casual shoes of AND1 are even ahead of this era. The designs of those classic casual shoes, even after more than ten or twenty years, can still be synonymous with fashion trends.

Lu Ze especially likes casual shoes with one foot and no shoelaces. They are comfortable and convenient to wear, but they are much more comfortable to wear than VANS or Converse casual shoes.

I was reluctant to buy clothes in my previous life, but I saw Liexin happy in this life and bought four pairs in one breath.

There are two pairs of the same color scheme, which is so willful. After all, I won’t buy this shoe now, and I won’t even want to buy it after a while.

The management of AND1 company is also very willful. The new product design is flying, and Lu Ze's favorite shoes are discontinued quite quickly.

As for whether it would be too cool and too eye-catching to wear in this way in daily life, he was not worried at all.

This is the city of demons, with many trendy men and women.

His weird shopping method made the sales lady look at Lu Ze start to look something wrong.

However, seeing that sales performance has skyrocketed and sales commissions can be obtained a lot, the sales lady was still very happy to help Lu Ze get all the money.

After deciding the calculations with clothes, shoes, and socks, AND1's products are really not cheap, and they are almost nearly 5,000 yuan in total.

The sales lady was afraid that Lu Ze would regret it, so she quickly issued a small receipt and asked Lu Ze to take the small receipt to the cashier set up at each floor to pay the bill. Fortunately, the cashiers in large shopping malls are equipped with card swiping machines these days, so Lu Ze didn't need to withdraw money separately.

I paid the money in one go. When I came back with the receipt, I saw that the sales lady had packed his things.

I bought a lot on a whim. Lu Ze was worried when he saw it because he couldn't finish it alone.

Just when he was having a headache, Fang Hongjun and the other three finally came here.

One person was carrying a shopping bag, and Fang Hongjun and Wang Shilei also carried a tennis racket bag. It seemed that they not only bought tennis uniforms, but also equipped with a new racket.

Only Zhao Xiaowei has a relatively poor condition and is not willing to be as luxurious as the two of them.

When they arrived at Lu Ze's side, the three of them were stunned.

Fang Hongjun and Wang Shilei are already a loser, but compared with Lu Ze now, they are completely a good baby who is thrifty and frugal.

Wang Shilei pointed to the shopping bags all over the place and asked in disbelief: "Lu Ze, are these you bought?"

"Yes, buy more at once, so I can save another trip next time." Seeing so many shopping bags, it was a bit exaggerated, Lu Ze had to explain helplessly.

Fang Hongjun originally bought Adid's tennis uniform and a good pair of tennis rackets. He originally wanted to show off with Lu Ze, but he could only say so sadly: "Lu Ze, are you planning to pass it?"

"It's okay, it seems too much, but it doesn't cost much." Lu Ze just wants to pass by perfunctorily now.

Fang Hongjun looked disbelief: "You are lying to the gods. Even if this is a small brand I have never heard of before, so many things can't be too cheap."

"Sir, AND1 is not a small brand. We are now the most popular basketball brand in the United States. Its things are more expensive than Adidas and Nike. So many things together cost almost 5,000 yuan." The sales lady immediately refuted when she heard that Fang Hongjun looked down on her own brand.

Wang Shilei was shocked: "What? Five thousand dollars?"

The three of them were shocked by Lu Ze's actions again. They thought that Lu Ze's family background was similar to theirs, and they would not be much better.
To be continued...