There are three canteens near the student dormitory at Donghai University.

They are the Yixin Building Canteen next to the boys' dormitory, the Shanming Building Canteen near the graduate dormitory, and the Ermei Building Canteen in the center of the girls' dormitory. Each canteen has its own characteristics and the dishes are different.

In addition to these three canteens, there is also a canteen in Shuixiu Building next to Teaching Building D, which is mainly to facilitate the teachers and students who have no time to rush back to the dormitory for class to have a meal.

At this moment, on the dining table in a corner of the second floor of the Shuixiu Building canteen, Lu Ze and Xia Qinghe sat opposite each other, with a casserole in front of them.

Lu Ze ordered a beef casserole, and Xia Qinghe ordered a three-fresh tofu casserole, which were served with a small bowl of rice, and they were eaten quietly.

Of course, this was a treat from Lu Ze.

I don’t know if it’s a competition of patience, neither of them speaks and just eat the casserole on their own.

Not to mention, the casserole in the Shuixiulou canteen tastes really good.

Within a few minutes, Lu Ze wiped out more than half of the beef, but the beef was a little less, far less kind than their old Xu family's [Xu Ji Rice Noodles].

But there is nothing to do about this. What the university canteen wants is cost-effectiveness. If it is too cheap, the quality will naturally be discounted. Although the canteen has subsidies, in order to make most students afford it, in order to choose from such a casserole, there are naturally more dishes, less meat, when it comes to food.

Seeing that although Lu Ze had a quick meal, his eating habits were not too ugly and he would not feel uncomfortable at all, Xia Qinghe had a better impression of Lu Ze.

Seeing that Lu Ze was about to finish his meal, Xia Qinghe couldn't help but ask, "Hey, is what you said in the classroom before true?"

"Of course it's true, I've never deceived you." Lu Ze scooped a spoonful of beef soup with a spoonful and drank it, and responded calmly.

Not only did he never deceive Xia Qinghe in his life, but he also never deceived Xia Qinghe in his previous life, not even once.

The so-called confidante means that you don’t need to be overly concealed and you can share and communicate with anything.

Because any lie is redundant.

Xia Qinghe was becoming more and more curious, and couldn't help but ask, "What exactly is the money-making project you mentioned?"

"No rush to project, let me ask you, do you know what you know about doing business?" Lu Ze did not answer directly, but asked back.

Xia Qinghe did not rush to answer this time, frowned and thought for a while, and then replied slowly: "To be honest, I don't know much about doing business. The only understanding I only heard from my father.

My father once said that no matter what business, you must first find the product and target customers and find ways to link them. If the link is successful, it will be a good business."

"Then what do you think of the university campus market?" Lu Ze continued to ask.

Xia Qinghe tentatively guessed: "College campus? Are you referring to college students as clients?"

"That's right, that's it." Lu Ze affirmed her guess.

At this moment, Xia Qinghe didn't understand very much: "How much consumption power can college students have? Most students usually save money on their daily meals, so where do they get the money to spend?"

"It is true that as you said, college students' consumption power is indeed not strong, but the university market has a huge natural advantage." Lu Ze responded.

Xia Qinghe immediately asked: "What is the advantage?"

“That is, university campuses are a market with highly concentrated clients, with thousands of students living in a very small area.

So even if they have poor purchasing power and low repurchase rate, they can still use a very low operating cost to leverage this market.

As long as you find the right high-demand products to meet the needs of college students, you can make money." Lu Ze further analyzed.

Xia Qinghe tried to guess again: "What you mean is that as long as you find a product suitable for college students and open a store in the school, you will definitely make money?"

"Haha, that's about it." Lu Ze affirmed her statement.

Xia Qinghe said with confusion: "But what does this have to do with me? I don't have money to invest. Not to mention opening a store, I will even find a way to work to earn money in a few months."

"Haha, I didn't say that it was to open a physical store. Of course, physical store costs a lot, but if it is a virtual store, it doesn't cost much." Lu Ze responded with a smile.

Xia Qinghe was completely confused: "Virtual store? What does it mean?"

"It is to implant a concept in the minds of customers. We have a physical store, but it is actually a non-existent store, and it is completely virtual.

When customers come to us for shopping, they seem to be spending in the store, but in fact they are all delivered to us. They can’t get in touch with our store at all.” Lu Ze further explained.

Xia Qinghe became less and less convinced: "What you said is easy, how can we achieve it?"

At this moment, she looked at Lu Ze and felt that he was a big fool, even more mysterious than her father.

"Haha, it's actually very simple. Have you heard of the magazine mail order company? McCorlin?" Lu Ze asked back again.

Xia Qinghe shook his head: "I haven't heard of it."

"Where is Dell Computer? Amway Direct Sales Company?" Lu Ze continued.

Xia Qinghe finally nodded: "I know Amway. My mother has also bought Amway's health products."

“Just like Amway, many companies will print products into product manuals or member promotional magazines and mail them to customers.

If customers see satisfactory products, they will call the company to order, and the company will mail the products to them. This is how these companies realize the sales business of terminal-free stores through this mail order method." Lu Ze patiently gave Xia Qinghe a detailed analogy explanation.

Xia Qinghe once again fell into thinking and carefully pondered the feasibility of Lu Ze's statement.

The business Lu Ze mentioned actually has no technical content. The only threshold is that you need to find a competitive source of goods.

The business model is like distributing flyers, distributing product flyers or catalog magazines to various dormitories of the school. If students need it, they can call to order.

This old business routine has existed for decades, and even in college, many people have done it.

However, most manufacturers or companies distribute flyers to promote on university campuses, and leave after one or two promotions, and have not formed a long-term and continuous marketing strategy.

What Lu Ze wants to do is to regularly distribute product catalog magazines to students and implant a long-term business concept in the minds of students, just like there is a store that is very convenient to buy but invisible, and can buy the products they need at a cheap price after all.

In essence, this is the prototype of an e-commerce store.

It was just before the Internet became popular, it was realized in the form of product catalogs and magazines.

This model was not designed by Lu Zekong, and there is indeed an unsuccessful model to learn from.

Not to mention McCorlin and Dell, a large company with direct international mail order sales, there are countless businessmen in China who have been using this routine to make money.

Moreover, in Lu Ze's previous life, there was a senior brother from Jiaotong University. After two years, he quickly seized the market of major universities in the Magic City through this model.

Not only did he quickly make his first pot of gold, but he also opened more than 20 physical chain stores near the campuses of major universities.

This virtual store model has very low initial cost investment, and the key point is to find a good source of products.
Chapter completed!