When I returned to the dormitory, I called my roommate to have dinner together, and I spent a walk to digest food.

When he returned to the dormitory again, Lu Ze rejected his roommate's suggestion to play cards, took out his pen and notebook alone, and continued to improve his hot pot restaurant plan.

I have already written it all the time before, but there are only some details that have not been filled in.

Liu Min and the others are coming, and Zhao Yongqiang is also looking for resources to find mutton manufacturers in Sebei. The preparations for opening a hot pot restaurant must be put on the agenda immediately.

Lu Ze had a decisive plan in his mind when he opened a hot pot restaurant in the Magic City.

Opening a hot pot restaurant is different from opening a bun shop and a rice noodle shop. Although they belong to the catering industry, their business methods and business philosophy are far behind.

First of all, in terms of store location selection, hot pot restaurants and bun shops and rice noodle shops are very different.

The location of the bun shop and rice noodle shop is selected. The closer you are to the community, the better. The hot pot shop must be opened in a popular business district because there is the largest flow of people there.

The consumption frequency of hot pot is not as high as snacks such as buns and rice noodles, so a larger customer abortion base is needed to maintain the best business state.

The ideal location for opening a store is of course a shopping mall. But nowadays, all shopping malls are old men and are not that easy to enter.

Nowadays, there is no e-commerce, and the shopping mall is the largest shopping mall. No matter what shopping mall, the flow of people will not be bad. This leads to the fact that no matter how bad the shopping mall is, the investment promotion personnel are all facing the sky and extremely arrogant.

If a new brand wants to enter the mall, it must endure their contempt, ridicule, make things difficult, and ask for benefits at a high price.

But if it is a big brand and a well-known brand, their attitude will be completely different. Everyone begs you like grandsons, and even promises that they will not rent for a few years, and that the decoration fee will be issued by them.

The reason why shopping malls do this is because shopping malls rely on big brands to support popularity and attract crowds, and then harvest rents, deposits, entry fees and benefits that are not included in the public account.

In Lu Ze's previous life, some popular food malls in the Magic City did not have a million cash to their desks when they went to the Investment Promotion Department, and they would not even talk to you.

This million is their benefit fee, rent, deposit, and entry fee. They do not accept bargaining, and they like to rent or not.

Commercial real estate is a huge wealth black hole in China, attracting countless capital inflows, otherwise how could it create so many super rich people?

Therefore, Lu Ze did not plan to open a store in the mall this time.

When he started his catering business in his previous life, he also chose this kind of start.

Lu Ze, who is well versed in the unspoken rules of the mall and understands how shameless they are, is very clear that small brands are going to be the ones who come to the mall. Not only will they be unreasonably harassed, but they will also have no way to appeal.

It is better to settle for the second best. In the second-level popular business district, find a community store with a rich stream of people and build a few model stores first.

As long as the store becomes popular and the popularity is strong enough, then calling the shopping mall leaders to the store to discuss settlement is better than any other method. In essence, this is also a helpless move for small brands.

Although Lu Ze is not short of money now and has the strength to open a store directly in the most popular shopping mall, he doesn't want to be a sucker.

The best way for brands to develop is to seek progress while maintaining stability and make every step forward.

According to the city scale of the Magic City, even if it is opened for 20 or 30 chain stores, there is no problem. However, according to Lu Ze's plan, he does not plan to open so many at once.

Instead, I decided to create one or two model shops first, and then bargain with the mall. I don’t have rent and can be negotiated at that time.

Shopping mall stores are still necessary, and it is best to open stores in well-known shopping malls, which will be more beneficial to hotpot restaurant brands.

These guys who do commercial real estate are all snobbish. If they open a store in a small shopping mall, they will not look at you directly. If they change to a brand that opens a store in a high-end shopping mall, they will be polite wherever they go to discuss investment.

Lu Ze’s idea is that shopping malls or stores should be opened, and if they want to open, they should open high-end shopping malls with high popularity.

Nowadays, when opening a hot pot restaurant, it is definitely the main thing to do inexpensive hot pot, and it takes the people-friendly route.

High-end quality hotpot restaurants such as Haidilao and Banu are destined to be unable to quickly become chained in this era. After all, the consumption strength of ordinary people is there.

Even if a brand as powerful as Haidilao, if it were not for being reported by CCTV's "Focus Interview" column in 2003 and became a hot search, it would not have been possible to catch the train of rapid development.

If a high-priced hot pot brand wants to grow and grow, it will have to wait a few more years before the people are richer before that possibility can be achieved.

Although Lu Ze planned to open a cheap hotpot, he would not make himself too cheap in store operations and brand promotion packaging.

He had thought of the name of the hot pot restaurant and it was called [Hi Xiaolang].

It not only has the concept of mutton hotpot, but also takes the homonym of "laughing sheep", which conveys a meaning of a customer having fun eating and laughing out loud.

If you want to talk about the next few years, the most awesome hotpot brand will be "Little Fat Sheep". The reason why this brand has developed rapidly is that the brand name also provides considerable help.

Although this name was thought out by the founder Zhang Gang accidentally slapped his wife, it has to be said that this name is decisive.

It can be said that it has the best name among the hot pot brands. So the brand name of the hot pot brand "Xiaowei Yang" that followed the trend is also copied from the "Xiao Fei Yang" routine.

[Hi Xiao Lamb] Although the name is worse than the little fat sheep, it is not without its advantages.

At least it will not give customers an ambiguity of treating them as fat sheep. Moreover, in terms of brand design and connotation packaging, there is more room for operation, not as straightforward and simple as the little fat sheep.

Many of our catering brands have no difference in naming ideas from foreigners. They either use the founder's name or nickname or the words they come up with by their heads.

Little fat sheep, Haidilao, etc. are basically the names that come up with patted their heads, and they have no special meaning.

The name of the brand Haidilao is inspired by the Hupaician type of Sichuan and Shu mahjong - Haidilao Yue.

The brand name is not something that is simple and crude, but the key is to rely on the promotional packaging.

Anyway, each has its own good.

In recent years, ordinary people have just walked on the road to becoming rich. They have just had some economic conditions to eat meat with big mouthfuls, so even if the hot pot restaurant focuses on a mutton product, it is enough to attract countless customers to flock.

This is also the reason why the little fat sheep, the little tail sheep and others can rise rapidly.

Judging from the historical origin, mutton hot pot is the "ancestor" of almost all Chinese hot pots, and the little fat sheep has even started the era of prairie lamb hot pot.

In a few years, people will no longer be satisfied with the single product of mutton rolls in hot pot.

Later, Taiwanese hot pot, beef hot pot, Chaoshan fresh beef hot pot, Sichuan hot pot, and Chongqing hot pot "has each led the way for several years", but mutton always had a weak presence in the hot pot track, and it was just a dish on the menu.

But this does not prevent mutton hot pot from making money quickly in recent years, so Lu Ze also plans to use mutton hot pot as the main product to start a crazy hot pot restaurant expansion path.

Lamb hotpot is just a starting point, and in the future it will launch more and more abundant products. The hotpot track alone is enough to allow Lu Ze to establish many chain brands.

But these are inseparable from the support of a powerful management system, and the supporting super management team has become the top priority of the entire territory.

While improving the brand content of [Hi Xiaolang], Lu Ze formulated the development plan of the hot pot restaurant and the construction plan of the management team.

After Liu Min and the others are all in place, all the above will be trained for them in detail.

Lu Ze felt that the burden on his shoulders was quite heavy. The business was getting bigger and bigger. At present, what restricted him was not the funds or the project itself, but the most restrictive one was the talent reserve.

If the talent team under his command is strong enough, his current funds will be enough to support several hot pot brands at the same time.

Unfortunately, it is hard to cook without rice. He can only start with the brand [Hi Xiao Yang]. After the brand of [Hi Xiao Yang] matures, the management team will be more trained and their abilities will be improved to a higher level.
Chapter completed!