The next morning, Lu Ze and his group drank a bowl of mutton soup full of meat and embarked on the journey again.

Instead of returning to HHHT City, they drove directly from the Phaeton Xile Grassland to the Xila Muren Grassland.

There are endless grasslands all the way, either the blue sky or the green grass. Occasionally, you can pass by herds of cattle and sheep.

From time to time, shepherds can also be seen barking warningly at their convoys, performing their duties very seriously.

After passing through the Xilamuren grassland, the next stop finally arrived at a very important tourist destination - Wudangzhao.

Wudangzhao, the Mongolian word "Wudang" means "willar tree"; its original name is Badagaerzhao, and the Tibetan word "Badagar" means "white lotus", and "Zhao" means "tea".

It was built during the reign of Emperor Kangxi of the Qing Dynasty (1662-1722 AD), and was rebuilt in the 14th year of Qianlong (1749 AD), and was given the name of Guangjue Temple in the Han Dynasty.

The first living Florbu Sangalacu was built on the basis of XZ Zhashlunpo Monastery. After multiple expansions during the Kangxi, Qianlong, Jiaqing, Daoguang and Guangxu periods, it gradually expanded to its current scale.

It is built on a hillside called Aobao Mountain in Wudanggou, so it is commonly known as Wudangzhao. It is one of the four famous Tibetan Buddhism temples in my country and is a larger Tibetan Buddhism Gelug temple in NMG.

Wudangzhao is known as the "Little Potala Palace". It is as famous as the Potala Palace in Tubo, the Taer Temple in the West Sea and the Labrang Monastery in Ganlong.

When you come to such humanistic monuments, you can instantly feel the richness of history and the cultural heritage.

Compared with natural scenery, humanities and historical sites can also learn a lot of historical legends and magical stories.

After playing in Wudangzhao for most of the day, Lu Ze and his group drove to their destination today - BT City, which was called Jiuyuan or Lucheng in ancient times.

Baotou is a key transportation link between the nomadic culture of the northern grasslands and the farming culture of the Central Plains. It is also a typical immigrant city. It has experienced several large-scale population migrations from ancient times to the present, thus creating a colorful and distinctive immigrant culture.

The goal of traveling to the west from Shanxi, Shaanxi and Hebei through hardships is Baotou. From Baotou to Khalkha Mongolia and Chaktu, this place is a gathering place and a distribution center, and it is also the cradle for the prosperity of Shanxi merchants for 500 years.

In the 1950s, in order to build a second steel base - Baotou Steel, Saibei First Machinery, Second Machinery and other machinery manufacturing plants, a large number of military personnel from various northern provinces were assigned to Baotou to support the construction. The so-called "blind flow" from all over the country also came to Baotou and joined the construction of large enterprises, building Baotou into an important industrial base in Saibei.

Not only is there a developed industry and convenient transportation, it also has a lot of tourism resources around it. It is an important economic center of the North Serbia Autonomous Region and one of the central cities of the Hokkien-Bao-E urban agglomeration.

If you want to go to the surrounding area, Baotou can be used as a central renovation location.

It’s okay to camp outside, or go back to Baotou to stay in a hotel for one night when you’re tired.

According to Lu Ze's idea, he really has no idea what tent to sleep in, or he still goes around the surrounding area every day, and when he is tired of playing, he will go back to BT City to have a good meal and have a good rest.

Anyway, there is plenty of time, so there is no need to rush to visit major attractions.

So, under Qi Fei's introduction, they found a good hotel in Baotou to stay.

In the evening, several people were strolling on the streets of BT City, looking for a place to eat while walking around. Suddenly, Qi Fei pointed his right hand and said loudly: "Hey, this store is newly opened. I haven't seen it last time I came."

Lu Ze looked in the direction of Qi Fei's finger. It didn't matter when he saw it. After driving, he suddenly stood there.

Little fat sheep is actually a fucking Little fat sheep hotpot.

I saw that the green sign of Xiaofei Yang's store is symbolizing that this brand comes from the green grassland in the north of the Seychelles.

A white cartoon sheep head, in a green ring circle, with three big characters "Little Fat Sheep" with white characters on the red background on the edge, combined together to make its brand logo.

There are several rows of celebration flower baskets at the entrance of the store, which shows that the store has been newly opened for a few days.

Lu Ze recalled it and it seemed that in his memory, this hot pot brand with the halo of "the first Chinese hot pot stock" in the past seemed to be the first store it opened in BT City recently.

Lu Ze doesn't remember the specific days, but he knows the miracle of Xiao Feiyang's development in the next few years.

You should know that Huaxia is vast and has a long history of food culture. In China, the iteration speed of the catering industry is much faster than other industries. The average life cycle of a restaurant is only more than 500 days, and the newly opened stores have survived for more than two years and even less than 30%. Even the hot pot category that is most popular in the market is difficult to escape from this curse.

When Xiabu Xiabu was not yet a member of the generation in Haidilao, Xiaofeiyang was already the well-deserved king of hot pot in two years, and he was definitely the first hot pot chain brand to enter the minds of customers.

Zhang Gang, the founder of Xiaofei Sheep Hot Pot, started by selling this store with a total of more than 300 square meters. With 30 tables, 50 employees and hotpot bases that cost 500,000 yuan, he played a big game of chess, laying a solid foundation for his future status as the "local catering king".

Dipping mutton hotpot is a traditional way to eat sesame paste, fermented bean curd, scallion, chives and other typical ingredients are less delicious. However, Zhang Gang innovated the way to eat mutton hotpot. According to the theory that food and medicine are of the same origin, he innovatively added a variety of tonic ingredients and spices to the soup base. Grassland lamb is cooked in such a pot of good soup for a few times, and you can taste a rich taste without dipping it.

This differentiated concept instantly made Xiaofei Yang stand out from many local hot pot shops, and hundreds of stores were developed in just a few years, which can be regarded as a business miracle.

In 2002, Xiaofei Yang, who was only 3 years old, owned more than 600 chain stores across the country. At that time, with an annual turnover of 2.5 billion yuan, it became the leader of the local catering industry in China.

Although Zhang Gang, the founder of Xiaofei Sheep, later failed to control franchisees due to personal ability issues, resulting in a rapid decline in Xiaofei Sheep's reputation and store turnover plummeted.

With poor management, he had to introduce an investment fund of 3i Group, an overseas investor, to a total of US$25 million to alleviate the financial pressure on Xiaofei Yang in expansion.

With funds, Zhang Gang repurchased many shares of unqualified franchise stores, forcibly closed many unqualified stores, and all of them were converted to direct sales.

3i Group also introduced a professional manager for Xiaofei Yang, former CEO of KFC Hong Kong.

It was also Yang Yaoqiang's arrival that brought Xiaofei Yang to a standardized and standardized management track, which ultimately promoted Xiaofei Yang to be listed in Hong Kong on June 12, 2008, becoming the first listed hot pot chain company in China and the first Hong Kong-stock catering company in the mainland.

In order to adapt to the needs of international development and operation, Xiaofeiyang decided to cooperate with the international catering giant Yum Group.

Zhang Gang always had a thought in his heart, hoping to use the power of capital to build Xiaofei Sheep into a standardized catering brand like KFC and Pizza Hut. So he also found the parent company of KFC and Pizza Hut, Parkson Group, hoping that Parkson could help Xiaofei Sheep become bigger and stronger.

In order to attract Parkson to come in, Zhang Gang even persuaded the management to sell the shares, because only when Parkson comes in, Xiao Feiyang's stock price will be pushed up by positive factors, and the management finally agreed to the proposal.

In March 2009, Parkson successfully acquired 6.07% of the equity of Xiaofeiyang's controlling shareholder, and also acquired 13.92% of the equity of Xiaofeiyang held by British private equity funds Sanai and Pukai.

Zhang Gang originally thought that Parkson would bring advanced management experience after entering Xiaofeiyang, but he did nothing after Parkson came in.

Although it has world-renowned brands such as KFC, Pizza Hut, Pizza Hut, Oriental Jibai and Taco Bell, Yum Group is not familiar with China's hot pot business. They only want to hold Xiaofei Yang to complete another puzzle of Yum's layout of Chinese catering.

Subsequently, Yum Group continued to increase its holdings in Xiaofeiyang shares, and on May 3, 2011, it spent nearly HK$4.6 billion to directly acquire Xiaofeiyang. Finally, in February 2012, it completely privatized Xiaofeiyang, and Xiaofeiyang transformed from a local sheep into an international sheep.

After Xiaofei Yang announced the privatization and delisting, Zhang Gang and his management team left the market. The top catering brand, the first stock of China's hot pot, gradually faded out of the consumer's vision.

Although the founder Zhang Gang was eager for quick success in the early stage and laid great risks for himself, it has to be said that now is the best time for the development of domestic catering chain brands.

Especially for the hot pot, the largest product category in the catering industry, it is really time to wait.

Although there are many categories of Chinese catering, it is truly suitable for chain operations and can support countless chain brands to stand in it for many years and cannot stand.

In addition to Haidilao, Xiabu Xiabu, Gao Laojiu, Dalongyan, Xiaolongkan, Dayu Maodu, Ge Laoguan, Tan Yaxue, etc., there are also various Chaoshan beef hotpot and Hong Kong-style side stove hotpot brands, and even various hotpot brands that produce leeks that are opened by various celebrities in later generations.

In addition to these large chain brands, there are countless small stores and hot pot restaurants of small businesses participating.

It is enough to see how huge the market for hot pot is.

Not to mention other places, just in Baotou, a hot pot chain brand that is no less than Xiaofei Yang will appear in two years.

That is the two sheep on the grassland, the other sheep that was one of the two males in Saibei catering - the small-tailed sheep.

However, the other sheep on the grassland, Xiaotai Sheep, will not be established in BT City two years later.

But once it was established, it quickly developed like a small-tailed sheep, and reached more than 600 stores at its peak.

The rapid development is related to the soon-term development of the domestic economy and the catering market ushering in great development opportunities. On the other hand, it is also inseparable from the resource support of Baotou, a strong grassland industrial city.

Here you can easily obtain important ingredients for hot pot, mutton, and quickly develop a good mutton production, processing and supply base.

At the same time, the convenient transportation system of Baotou, an old industrial base, also has the innate advantage of mutton being able to supply quickly across the country.

The development of two sheep on the grassland here has to be said to be the inevitable result of the right time, place and harmony between people.

Seeing the crowds of people in the Xiaofei Sheep shop, it was obvious that the business was extremely good. Lu Ze couldn't help but smile, thinking that it would be better to come sooner than to come, so he might as well have dinner here and just go in and inspect it.

He smiled and said to the three best friends: "Brothers, let's solve the dinner in this hot pot restaurant. We will take you to taste the most authentic mutton shabu from the grassland."

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PS: Stay up late and keep writing, and you will definitely end the high school plot today and start entering the university plot.
Chapter completed!