Chapter 211 Absolutely delicious buns carnival month
The next morning, the business of [Juewei Baozi] major stores was better.
The queues at the door were almost twice as many as before.
In order to cope with today's sales frenzy, [Juewei Baozi] has made sufficient preparations. More than a dozen electric steamers operate at the same time, and the steamer on each steamer has as many as ten layers.
Put 20 buns in one steamer, ten layers are 200 buns, and ten steamers operate at the same time, and two thousand buns can be steamed at one time.
It usually takes about 20 minutes to steam buns, and three batches can be steamed in an hour, which is 6,000 buns.
Even if you give a discount, you can at least three or four thousand buns in an hour.
The production capacity is definitely fine, but the people who make buns are a little tight.
But there is no way now. The size of the bun shop has not yet reached, so it is too early to use the central factory to make buns.
After all the satellite shops around us have been up, there will be almost dozens or hundreds of small shops, so you can find a place to choose a location and build a central factory to make buns.
Everything has a process, and it is not done overnight.
Before the store was opened, we built a central factory first, which was just a lot of money.
When I just entered the provincial capital and had only ten flagship stores, I can only choose to make it on the spot and sell it on the spot.
Moreover, this model can easily win the favor and reputation of customers.
But in this way, each store looks a bit more employees.
There are more than a dozen employees who make buns alone, and the entire production room accounts for nearly one-third of the store.
All the employees who make buns have undergone rigorous training. They are all skilled experts from the counties below. The buns are also strictly operated according to standardized operations.
For example, “The weight of raw buns is about 100 grams, 60 grams of peel, 40 grams of filling, and a diameter of about 12 cm; the height of raw buns is 42~48 mm, and the height of cooked buns is 43~53 mm;
Even the number of folds in the bun is controlled at a standard 20, and the length of the folds accounts for half of the belly of the bun.
These are the standards for making buns set by Lu Ze’s mother. All the employees who chose the city were the fastest-speed players who made buns in a few months.
Only at this speed can you keep up with the sales in the store.
The abortion of the next morning was more than twice as high as yesterday. Since around 6 o'clock in the morning, the old men and mothers are still the main force in buying buns.
After the seven or eighth restaurant clock, young people began to take turns to serve. Especially for dine-in groups, young people are mostly the ones.
About three or four thousand buns were sold in an hour, and more than ten thousand buns were sold in total from 6:00 to 9:00 in the morning. This is just the data of a single store. The ten stores combined together and more than one hundred thousand buns were sold in a day.
Add to the sales of soy milk and bibimbap, total revenue
This is the power of the flagship store. As soon as I started, I got the bonus of the newly opened Internet celebrity bun shop.
When the opening dividend period passes, sales will naturally decline.
But why didn't Lu Ze take advantage of the newly opened bonus period?
On that day, his further marketing methods appeared in newspapers and radios in the provincial capital. From March 18 to April 18, any customer who consumes at noon or at night can get a lottery card.
After the event deadline, [Juewei Baozi] will hold a public lottery.
100 third prizes will be awarded with 100 yuan in bun vouchers.
10 second prizes, and ten BBK DVDs are awarded.
Five first prizes will be awarded, and one desktop computer will be awarded.
This marketing activity is to drive the customers of [Juewei Baozi] at noon and at night, so that the bun shop can go from doing breakfast only to a business that can be opened for three meals a day.
Promote marketing activities to cultivate seed customers at noon and at night.
From now on, more and more people will get used to [Juewei Baozi] as one of the candidates when they have lunch or dinner.
After all, the flagship store not only sells buns, but also products such as Xu Ji Mian powder.
For two consecutive days, this marketing advertisement was broadcasted in a circular manner by several major radio stations in the provincial capital, and local newspapers were also published for two or three days, and the promotional activities were completely spread.
The next month, advertisements also appeared in front of the people from time to time.
Now, customers who are far away from the [Juewei Baozi] store also rushed to the bun shop to spend.
I can’t catch up early in the morning, so can’t I take some time to rush over and spend it in the afternoon and evening?
One passes to ten, ten passes to hundreds, and Juewei Baozi's reputation and marketing activities have spread completely.
If you don’t do publicity and rely on the store’s own reputation to ferment, it will take at least several months to achieve this situation.
However, after the triple coverage of television, radio and newspapers, the reputation effect of [Juewei Baozi] in the provincial capital has finally reached a high popularity as in a small county town.
Even because of the excitement of the lottery, the topic is even more popular.
The direct consequence is that the sales of buns at noon and at night are higher than those in the morning. Although the guests are not as concentrated as in the morning, they cannot withstand it for a long time.
When guests come to consume, they must have been attracted by the lottery, but they still want to experience this Juewei bun that suddenly became a hot topic in the provincial capital.
At lunch and evening meals, there is almost no chance of empty seats for dine-in seats, and someone will immediately be occupied by others as soon as someone leaves.
The sales of the bun shop are soaring every day.
From the earliest three or four thousand yuan to the later five or six thousand yuan, seven or eight thousand yuan, the final breakthrough exceeded 10,000 yuan a week later.
The single-store turnover of flagship stores exceeded 10,000 yuan per day. Even if this data is placed in more than ten years, it will be a very good store performance in the catering industry.
Turnover is expected to remain at peak levels until the end of the lottery.
Not only are more and more new customers coming to try it, but some old customers come to buy buns almost every day to increase their chances of winning, so that they can get an extra lottery ticket.
Based on the base of the provincial capital population, even if one percent of the customers come to try it, it is enough that the business of Juewei bun shops can maintain its peak level.
This is why the business logic of big cities is different from that of small counties.
The next month completely became the [Juewei Baozi] carnival month for the people of the provincial capital.
With the popularity of ten bun shops operating simultaneously, the promotion will last for one month to bring more than three million total revenue to [Juewei Baozi].
The prizes issued were less than 100,000 yuan.
If it weren't for the long-term lottery, it would have been useless to the customers. Lu Ze would have hoped that this kind of marketing would continue.
Fortunately, the main purpose of doing this activity is not to make money, but to drive business at noon and evening.
The most important thing is to convey the information that Juewei buns are open all day, laying the foundation for the next large-scale store opening.
Chapter completed!