Chapter 913 The excited couple(2/2)
In other words, if yesterday's military parade was not available, yesterday's box office was nearly 130 million, it would be normal, but with yesterday's military parade, that 130 million would seem abnormal, and it would be reasonable to reduce it by tens of millions.
However, the facts did not develop in accordance with this, and they still followed the market conditions and showed a 20% incremental market situation.
Could it be that such a grand military parade and such a national event cannot shake people's enthusiasm for movies?
It is unlikely to think about it. In terms of patriotism, our Chinese people have always been full of cohesion. In the face of national affairs, all movies and other things have to stand aside.
In this case, why did the box office not decline yesterday and still grew according to the market?
There is only one reason, that is, the scale of the National Day holiday has become larger!
Many people who didn’t watch movies, many people who didn’t watch movies during the National Day holiday, and many people who didn’t even know that there was a national day holiday audience in our domestic film industry, have become a group of fresh blood in the box office market of the National Day holiday and have entered this period.
It is this batch of fresh blood that makes up for the box office market that should have temporarily declined due to military parades, which allows us to see this set of data that does not change due to national affairs and still develop in accordance with the market conditions.
And how did this batch of fresh blood come from? There is only one source, that is, it comes from the movie "Sky: The Soldiers Are Coming to the City"!
In the end, the box office data of this movie exploded. The 42% floating film schedule, due to the 60% attendance rate and the high proportion of movie ticket prices, it occupied the box office share of more than 80% yesterday, and obtained 100 million from the total box office of 130 million, which is considered to be against the will!
However, the quality of "The Wind" is not bad, and the children's market of "Iron Arm Astro Boy" has always been very stable. These two movies should not show the almost frustrating data as yesterday.
Some people may say that these two movies were suppressed by "Sky" and have become cannon fodder.
But what I want to say is that a batch of fresh blood has created a 20% increase in the box office market on National Day. When the people who were squatting at home yesterday returned to the film market today, October 2nd and subsequent release dates, the 20% increase will expand to 30%, 40% or even more.
The spontaneous promotional effect generated by this new batch of audience growth will also make the rest of the films known and benefited by more people, thus making this year's National Day holiday unable to be viewed from the perspective of previous years and cannot be measured by the conventional development rhythm.
This year's National Day holiday will definitely be more enthusiastic than any National Day holiday, making this period no less energetic than the New Year holiday and Spring Festival holidays, and will continue year by year starting this year.
The root cause of this extraordinary development of the National Day holiday is that "Sky: The Soldiers Are Under the City" has attracted a large number of new audiences.
Lao Xie believes that the entire industry should thank this movie, which has made the entire market more predictably broader. Perhaps starting this year, the National Day holiday will become a super big holiday that runs alongside the New Year holiday and Spring Festival holidays!
Therefore, after talking about it, this movie is really awesome!
Lao Xie presented a set of economic data to you. Our country's total output value in the first half of the year exceeded 20 trillion yuan, which is very close to the island country. It is only a matter of time before surpassing the island country to become the world's second largest economic system. Moreover, the increase in per capita GDP in the first half of the year reached nearly 9%, ranking first in the global GDP growth. It is really terrifying. I would never imagine it before.
People who don’t understand the economy can just look at it, and people who know the economy should understand what this means.
Once this explosive and rapid development trend of the national economy radiates to the current National Day holiday, this year's National Day holiday will be even more incomparable.
Lao Xie makes a prediction here, and the two movies, "The Sound of the Wind" and "The Iron Wall Astro Boy" will quickly recover in the future.
Their recovery is not because theaters are going to suppress "Sky Wall". After all, "Sky Wall" is so hot that only fools theaters will suppress it.
Their recovery is due to the industry's broken development situation brought by "Sky" and the dividends brought to them by its new audiences who have exceeded the development laws.
The total box office of "Sky" in this National Day holiday will be a shocking number that will make the entire industry tremble, and will also be a new milestone!
If you have any different opinions, please leave a message in the comment area.]
"This article is insightful, and experts are among the people." Chu Xuan commented and took a sip of milk.
"Yeah." Liu Yifei took the chopsticks and picked up a cucumber and dipped it in her mouth and ate it: "Think about it, yesterday's military parade was the top priority, which attracted the people of the whole country. Judging from the data, it did not affect the film market. It seems normal but in fact it is not normal. The blogger's analysis angle is quite correct. Many new audiences have entered the National Day holiday, which has made the market scale extremely large."
"This is a good thing. The bigger the market, the higher the motivation to engage in movies, and our film and television industrialization industry will be more attractive." Chu Xuan said so, and ate the egg yolk that Liu Yifei had put on him in one bite.
Liu Yifei nodded, ate with chopsticks in her right hand, and placed her left hand on the touch plate and moved the cursor to open another article.
——#Its fire is extraordinary and natural#
[Hello everyone, I am a flying fish.
Let me tell you a question or answer a question tonight.
What are the questions and questions? Questions about the movie "Sky: The Soldiers Are Coming to the City".
From the beginning of the pre-sale results of this movie, until the middle of the night today, yesterday not only broke the industry record, but also broke the industry upper limit, many people began to study a question: Why is this movie so popular?
To study such a problem, in Lao Yu's opinion, some capital or entrepreneurs want to find out what rules and then copy a way for the success of this movie.
But in Lao Yu's opinion, you should not study it, it cannot be copied at all.
Lao Yu knows nothing about movies, but he has experience in operation and marketing in multiple industries before. Many friends sent me private messages asking me if this movie was so successful through marketing?
In order to answer this question, Lao Yu carefully read various reports about the movie.
Finally, I summarized this sentence: It is impossible to copy because the movie has the right time, place, people and all.
Let’s talk about the times first. This year is a very meaningful year and the sixtieth year of the rejuvenation of the motherland.
Since the beginning of the year, relevant state departments have carried out relevant publicity activities. Various provinces, local and television stations have long had relevant publicity and reports, including telecommunications and mobile operators, even sent text messages to the whole people.
Based on this patriotism that spreads in China this year, this first science fiction movie with domestic attributes is destined to make the audience feel more favorable than usual.
Even if many viewers don’t watch its movies, they will be full of expectations for it just by watching its domestic attributes.
Moreover, the movie was finally released on October 1st and put it in the National Day holiday.
Combined with the people's patriotism, this movie is even more unique.
All these things are like the favor of God, which gives this movie the advantage of time.
Besides, this movie has experienced a huge public opinion storm. Even someone who has never paid much attention to the entertainment industry has been attracted and affected by this public opinion, let alone others.
The momentum of this public opinion is unparalleled, and it has far exceeded the upper limit of the market size of the entertainment industry's publicity and marketing industry.
In short, if the number of people in the entertainment industry can affect 100 million people, then the public opinion created by this public opinion with national sentiment can affect 300 million, 400 million or even more people.
Therefore, no matter how much the movie was promoted, it could only be known to 100 million people.
But because of this public opinion, 300 million, 400 million or even more people finally knew about it. How could it not be popular?
However, this kind of national sentimental public opinion can only have an effect in our country and is invalid in other places. This is the geographical advantage obtained by this movie after reversing public opinion.
Finally, let’s talk about human harmony and reversal of public opinion...
No matter who apologized on the News Network, it triggered the reversal of the audience who were concerned about public opinion;
It was also after the heroine of this movie, Liu Yifei, changed her nationality, which made the audience's reversal mentality turn around and tended toward her;
Or maybe the patriotic words of the male protagonist Chu Xuan and the female protagonist Liu Yifei in the interview with Baodao Taipei made mainland audiences more enthusiastic about them and the film.
These emotional values are superimposed, which is why this movie went from pre-show to pre-sales, and then to the box office on the first day of yesterday. This is also the people and people captured by this movie.
All these signs indicate that this is completely impossible to replicate.
The right time, place, people and people are unmanned, so in Lao Yu's opinion, this movie is extremely popular and luck accounts for at least five points.
Of course, luck is also part of strength. If the quality of this movie is not good, even if you have luck, it will be useless.
Okay, that's all, the above is just my personal opinion. If you feel it is wrong, please do not criticize it.]
"It's pretty good." Chu Xuan pulled a tissue to wipe his mouth and approved this article.
This movie has been going on all the way from roadshows, and many things that happened in it are unpredictable and difficult to prevent, but the final reversal and direction are positive, which makes the movie attract national attention.
It must also be admitted that there are many components of luck here.
But no matter what, as mentioned at the end of the article, luck is also part of strength.
"Looking at these self-media articles is more knowledgeable than reading some major media reports." Liu Yifei said in a pretty voice, then after eating her last bite of broccoli, she bent down slightly to clean up the dishes.
"The big media has its own mission nature, and the self-media says whatever they want. It is indeed very useful to read self-media articles, but with the future development, some self-media are destined to be deteriorated by capital." Chu Xuan said so, picking up the plate and Liu Yifei to the kitchen.
Chapter completed!