Chapter 395 Absolutely Professional(2/2)
The host is Long Danni from Mango Channel. She has experience in this type of investment conference, but this is the first time she has seen such a large-scale investment conference.
Chu Xuan, Liu Yifei and Liu Xiaoli sat down next to Wang Jinhua at the first table. Four director judges and actor judges including Chen Daoming and Zhang Jizhong were also present. Several leaders from Mango Channel were also present to witness.
These leaders were very satisfied when they saw such a large-scale investment conference.
The advertisers present were all advertising channels of Mango Channel and Bright Times. It was only with the joint efforts of both parties that such a large-scale investment conference was possible.
When it comes to cooperation between two parties in the entertainment industry, funding comes second and channel resources come first.
With channel resources, money will come.
These leaders further recognized the strength of the Brilliant Era in their hearts.
Soon, the investment conference began.
The projection first showed a PPT, in which Long Danni introduced "I Am an Actor" in detail.
"Welcome all the leaders of Xiangnan Radio and Television Station, all the CEOs of Bright Times Entertainment Co., Ltd., and all the guests present, to today's investment bidding conference of "I Am an Actor"."
There was a round of applause.
""I Am an Actor" is a new performance variety show jointly created by Xiangnan Radio and Television Station and the film and television branch of Bright Times Entertainment Co., Ltd...."
"The chief director is Mr. Hong Tao. I believe many of the bosses here are familiar with Mr. Hong Tao."
After hearing Long Danni's words, many advertisers present slightly nodded their heads.
"Supergirl 1" in 2004, "Supergirl 2" in 2005, and "Supergirl 3" this year were all directed by Hong Tao.
This year's "Supergirl 3" has just ended. Although the ratings are not as good as "Supergirl 2", it seems that Li Yuchun's "Supergirl 2" has reached its peak last year, but the ratings of today's "Supergirl 3" are still explosive.
.
The three consecutive variety shows have performed at a phenomenal level, making Hong Tao's reputation as a variety show director resounding throughout the industry, and firmly establishing himself as the number one variety show director in the country.
Having such an accomplished director direct "I Am an Actor" also gives advertisers a certain degree of confidence in this program.
"The production unit is Xiangnan Broadcasting and Television; the production unit is Bright Times Film and Television Company; the executive producer is Mr. Wang Jinhua Wang; the chief planner is Long Danni, who is also myself..."
Long Danni introduced the members of the program organizing committee and then began to introduce the program guests.
When judges such as Chen Kaige and Zhang Guoli were called one by one, they also stood up and waved to the public to say hello.
"The program's image spokesperson, behind-the-scenes host, student teaching assistant...Chu Xuan, Liu Yifei."
Chu Xuan and Liu Yifei stood up with smiles and received a round of applause from everyone present.
Although compared with seniors such as Chen Kaige and Zhang Guoli, these two people are still relatively junior, but judging from their popularity, these two people are more popular with advertisers.
Throughout the morning, Long Danni introduced the highlights of the program while also answering questions from advertisers.
We had a meal in the lobby at noon, and then officially started bidding for advertising spaces in the afternoon.
"There are a total of twelve episodes of the program, with two episodes broadcast every week, one behind the scenes and one on stage, that is, six behind the scenes and six on stage performances."
"The program formats behind the scenes and in front of the scenes are different, and the advertising spaces are also different."
"Let's talk about the behind-the-scenes first..."
"For example, drinks, as long as students appear on camera, they can only drink this kind of drink."
"For example, clothing, students training behind the scenes can only wear the same brand of clothing, and the same is true for sports shoes."
"For example, four-piece sets, the students' dormitories are equipped with the same brand of bedding and are introduced."
"..."
Liu Yifei raised the corner of her mouth slightly, covered her mouth and leaned close to Chu Xuan's ear: "How much sponsorship do you need to do this?"
Wang Jinhua, who was next to Chu Xuan, heard Liu Yifei's words, leaned over and whispered: "Mango TV is professional in this aspect."
Chu Xuan and Liu Yifei couldn't help laughing.
Various novel advertising spaces also leave advertisers speechless and fresh.
It really corresponds to the industry's evaluation of Mango Channel's programs. When it comes to how to get advertising space for a variety show, Mango Channel is definitely professional.
For some big advertisers, the wide variety of advertising spaces on Mango Channel will definitely have a discount on their sponsorship effectiveness.
But for some small advertisers, this is an opportunity.
We can't afford large advertising spaces, but small advertising spaces are also available, and they may have unexpected effects.
The program formats behind the scenes and in front of the scenes are different, so this program can be regarded as two programs, so there are as many as 20 or 30 advertising spots.
Because Long Danni had to explain each advertising space in detail, show the broadcast effects on PPT, and also answer and communicate with advertisers about their doubts.
In one afternoon, less than ten advertising spaces were sold.
While Chu Xuan and Liu Yifei were watching the excitement, they also remembered the general sponsor, Xinlang Weiyu.
Micro-Entertainment was initially popularized by Wang Jinhua through TV advertisements under Chu Xuan's plan. After Micro-Entertainment was taken over by Xinlang, it also adhered to this operating method and invested a large amount of money in TV promotions every year.
Faced with this brand new show, and it is also related to actors, it is conceivable that there will be a lot of topics. Xinlang Micro Entertainment's winning of the overall title is obviously consistent with its own product Micro Entertainment.
Faced with Xinlang, an Internet company with deep pockets, other advertisers had no choice but to watch helplessly as the overall naming rights fell into Xinlang's hands.
After a dinner, the first day of the investment conference ended.
"Sister, we don't need to come tomorrow, right?" Chu Xuan said, walking out of the hotel with Liu Yifei, Liu Xiaoli, and Wang Jinhua, preparing to go back.
"You don't have to come." Liu Xiaoli replied. The effect of Chu Xuan and Liu Yifei's presence has been achieved. They may come or not in the next few days.
"On the day when registration starts on October 1st, if you have time, go to the park and have fun. Let the friends who come to register from all over the country see you. It will probably arouse their enthusiasm for the program. There will be media reporters present.
, and also cooperate with the invited reporters to do publicity." Wang Jinhua added.
"Okay, Sissi and I will go take a look then." Chu Xuan nodded.
"October 1st is National Day, so it's time to go out and have some fun." Liu Yifei said happily.
Wang Jinhua walked towards her parking space and said, "When I sign up, I guess there will be some of your friends."
Chu Xuan and Liu Yifei raised their eyebrows, showing some interest.
With the launch of the program "I Am an Actor", many people from entertainment companies and brokerage companies can more or less understand the direction of this program as long as they have some foresight.
The higher the ratings, the more popular the people in the program will be.
As long as these companies see this, they will definitely let less popular artists in the company sign up.
If the show is really popular, it will be a waste of popularity.
There are many not-so-popular artists in Chu Xuan and Liu Yifei’s circle of friends, and they don’t know who will come.
Chapter completed!