248. Technical anchor(1/2)
The sudden addition of 100,000 fresh blood in the live broadcast room made the live broadcast room instantly more lively.
If it weren't for the filtering function in the barrage, I'm afraid the barrage in the live broadcast room would have been so dense that it would be impossible to tell what the audience's barrages were saying.
"Huh? How come a food live broadcast actually sells clothes?"
"Hey, good guy, you still sell so much. How long has it been selling?"
"The effect of this dress is really good. I have already bought it for my boyfriend."
"This anchor has such a good figure, my mouth is watering just looking at her."
"No, this brand actually only costs 118 and comes with free shipping?"
"I saw it in Europe before and it cost 20 euros. When converted into Chinese dollars, it costs 200 yuan. This is half the price."
"This brand is good. I bought it once when I was studying abroad. I said I couldn't find it when I returned to China. I didn't expect it to be produced in Han Dynasty. It's so good that I want to stock up on a few more."
"That's right, this brand of sportswear is great, feels great when worn, and doesn't affect sports at all. In the past, all our team members in Princeton used this as their uniforms."
Some viewers who didn't know what was going on got excited when they saw some remarks made by foreign students on the barrage.
Judging from this comment style, I guess the exported clothes are indeed very popular in foreign countries. Otherwise, how could there be so many comments?
!!!!
Zhang Wenjing
When she saw this barrage about the Princeton University team, her whole body exploded, and she quickly pressed her fingers on her temples that were beating wildly.
Good guy, this is too damn exaggerated!!!
Why don't you fly to Princeton's team?!
Why don't you just tell me that the NBA's Rockets also use your clothes for their uniforms?
The rocket spirals directly into the sky. Are these guys a little outrageous?
She was shocked when she thought of this. Damn it, these are not the sailors she was used to before. Although he has made it clear again and again, he can't go too far. Who knows if these strange sailors can understand anything?
It's too much.
She quickly turned on her mobile phone and called the agency, asking them to restrain themselves, otherwise the problem would be serious.
After all, although the audience's ability to distinguish is poor, they are not fools. If the trolls say it too exaggeratedly, people will definitely find the problem.
...
A few minutes later, Li Xiao showed off two more sets of clothes, and sales jumped by more than a thousand.
However, as the treasure chest opening time arrived, the number of viewers in the live broadcast room also dropped sharply.
After all, the purpose of most viewers entering the live broadcast room is very clear, just to get the small gifts in the rocket treasure box. These viewers who have taken the gifts will naturally leave.
But even so, the number of viewers in the room exceeded 220,000, a full increase of 50,000 from before.
It can be said that Ding Yougang's 10 rockets are very valuable. After all, these fans are not just fans who stay, but also become buyers.
If any one-tenth of these 50,000 fans can place an order for even one item, that would be a sales volume of 5,000 items.
Even if it is only based on a 60% profit, the profit brought by the sales of these 5,000 pieces is already more than 300,000.
Therefore, Ding Yougang's move is really cost-effective. Even if it is only one-thirtieth, the cost of the reward will be recovered.
Moreover, the atmosphere in the live broadcast room is warm enough, and everyone’s desire to buy will be even higher.
The effect of the live broadcast was better than anyone present expected. When Li Xiao had been selling for an hour, the sales had exceeded 15,000 pieces.
The sales alone have exceeded 1.17 million. Although this number is not a lot, considering that it was only the sales created in one hour, several people present looked at each other.
Whether it is Ding Yougang or Ding Chunqiu's factory, most of the sales model is wholesale, that is, other large companies issue orders to the factory, and then production starts here.
Therefore, although the production quantity is large each time, the sales volume is not very large.
After all, as a first-hand raw material processing factory, the profit margin is very low, and it usually only earns some labor and raw material fees.
If there is an increase in raw material costs or labor costs at a certain period of time, it is likely that a batch of goods ordered a few months ago will be shipped a few months later. Not only will there be no profit, but a huge loss.
Pen.
Because the profit is so thin, if something goes wrong, it is likely to be a loss. However, due to the signed contract and considering the long-term cooperation, the factory owner has to do it.
The bosses can only grit their teeth and insist on finishing this batch of goods. Sometimes the factory seems to be booming and there are orders every day.
The employees below will think that the boss can make a lot of money every day, but who knows that sometimes you have to lose several dollars for every thing you do.
But as the most junior manufacturer, they have no way to open retail channels.
After all, there are too many processes that need to go through, and the labor costs and the cost of building sales outlets are too high.
These behaviors are not something ordinary small factories can handle, so they can only continue to do bulk wholesale business.
Fortunately, the wholesale prices exported to foreign countries are much better than the domestic prices, so they can still live a relatively comfortable life.
At this time, Ding Chunqiu spoke again, but this time he did not ask Li Xiao to go to the big factory to help promote it.
He actually knew his youngest son very well. When he asked just now, Ding Yougang had already avoided him for other reasons.
At that time, he knew clearly that it was a subtle rejection from his youngest son, and he did not act aggressively, thinking of oppressing him as a father.
After all, when he wants to live stream the goods, the effect is so good. Even if he changes to another anchor, the effect is slightly worse, I am afraid it will not be too different. It may be another way out for the factory. After all, the difference between retail price and wholesale price is
One sky and one earth.
The price of wholesale clothing in large quantities is so low that ordinary people cannot imagine it. A piece of clothing priced at 158 yuan in a store may only cost 10 to 20 yuan to make.
The ex-factory price of these clothes is only about 20 to 30 yuan. These clothes with an ex-factory price of 20 to 30 yuan will become 40 to 50 yuan in the hands of distributors, and then wholesale to every clothing store owner.
Then, the clothes that finally appear in the clothing store will sell for as high as 158.
It seems that clothing stores make the most profits, but this is not the case. After all, the sales volume of clothing stores is far less than that of distributors.
In addition, stores often have inventory and out of stock, and stores also need to conduct frequent activities to maintain popularity.
Therefore, in the sales process, the most profitable ones are distributors.
The most uncomfortable thing is the factory. After all, the factory requires a large number of manpower and a large number of expensive machinery and equipment.
But the profit obtained is indeed the smallest. Fortunately, in these links, the factory's shipment volume is the largest, otherwise there may be no way for the factory to survive.
However, the current factory direct sales model directly skips the links of distributors and clothing store owners, and ships directly from the factory, eliminating a large number of intermediate links, which is the so-called no middleman to earn the price difference.
Now Li Xiao's behavior is to directly sell the export clothes that were originally sold at a price of 158 yuan in a physical clothing store, and turned them into a price of 118 yuan.
Although this price is much higher than the wholesale price from distributors, it is far lower than the selling price in clothing stores.
After all, clothing stores need to bear the cost of renting, labor, water, electricity and inventory losses, but factories do not have this concern.
You only need to allocate a small room in the factory area as a live broadcast venue, and the manpower only requires one anchor and one or two people to help and assist.
Moreover, the sales volume of live streaming products completely beats the sales in stores. After all, any store can sell more than 10,000 items in an hour. Let alone selling, even if they are asked to bring out more than 10,000 items, they may not be able to do it.
arrive.
Moreover, a bigger advantage of the factory selling goods live is that it can have a say in the price. After all, even the long sleeves sold for export like the one currently sold have a slightly higher production cost, only 35 yuan a piece.
That's all.
Even if you add up the postage and possible loss of returns and exchanges, the cost is only 45 yuan.
In other words, one piece of long sleeves can earn a net profit of 73 yuan. This hour's profit exceeds 1 million yuan, and this also takes into account the 100,000 yuan rewarded by Ding Yougang.
This profit rate is quite terrifying. You must know that the small factory here in Ding Yougang makes a maximum profit of 30,000 to 40,000 yuan per month, and the normal profit is only 10,000 to 20,000 yuan.
On average, the profit is just over 20,000 yuan. Of course, the profit of 20,000 yuan has already calculated the depreciation of the factory equipment, otherwise the profit will be more.
Calculated in this way, this one hour alone can be worth the previous 4 years of income of the entire factory. This effect is quite terrifying, and it is something that Ding Chunqiu has never thought of.
In his opinion, even other inferior anchors may not be as powerful as the Li Xiao in front of him. They can sell 3,000 pieces an hour and make a profit of 200,000 yuan, which is quite good.
.
There is no need to sell every day. After all, he also knows that people's consumption power is limited. If he sells once every week or two weeks, his annual profit margin will increase by several hundred percent.
Ding Chunqiu patted his son on the shoulder with approval on his face:
"You did a very good job this time. When making friends, you must make friends who are capable and willing to help your friends."
"Although Li Xiao said he would help you for free, you still have to give what you should give. After all, it is already more than 1 million now, and it will probably be several million by the time it is over. They have worked so hard to come here to help you, but you can't
Never treat others badly."
"It's his business if he doesn't want it, but it's your fault if you don't give it. He can don't want it, but you can't not give it, do you understand?"
"In addition, please quickly instruct the people below to add one or two shifts. Although there is still a lot of inventory in the warehouse, a lot of it has to be handed over to foreign businessmen, and neither party can delay it."
"And we must ensure good quality. After all, we are entering a new sales field, so we must do it at the beginning."
Taking advantage of the opportunity, Ding Chunqiu quickly taught his son his business experience.
Ding Yougang also nodded quickly and took note of his father's instructions. Even though his father seemed nagging, what he said still made sense.
Soon it was 12 o'clock noon, and the cumulative time for live streaming had reached two hours.
Sales have exceeded 3 million and are moving steadily towards 3.1 million.
To be continued...