Chapter 31 Promotional Strategies
"Mr. Lu, I have a doubt. Although the product quality is OK now, what is our promotional strategy after it goes online?" Meng Fanxiang asked in confusion.
Traditional Internet products have already been thought about how to promote them before they are launched.
Especially game products, they have started to warm up in advance before they even went online.
There is no saying in the Internet industry that wine is not afraid of being deep. If you don’t promote it or promote it, no matter how good the product is, it will be buried.
If it goes online in three days, you should have already set up your publicity strategy now, but you don’t know anything.
Suddenly, he remembered that Lu Qingyu had said before that he knew nothing about Internet technology.
He doesn't know that Internet products will be promoted after they are launched.
"Mr. Lu, I'm sorry, I was negligent. I haven't prepared my publicity strategy yet. The navigation page may...it may not be online for the time being." Meng Fanxiang said with a look of self-blame.
Lu Qingyu certainly understood what Meng Fanxiang was thinking. He regarded himself as a novice.
"Haha, you don't have to blame yourself. You just need to be responsible for product development. I have already thought about the promotion strategy. Don't worry, it's enough to go online on time in three days." Lu Qingyu said with a smile.
As for the specific promotion methods, Lu Qingyu did not disclose them.
Although Meng Fanxiang was confused, he did not ask. Since Mr. Lu had a solution in his mind, he didn't need to ask anymore.
Meng Fanxiang did not question Lu Qingyu's ideas and abilities at all.
After all, if you can come up with a meticulous and creative person like the Internet ecological layout, your thinking is definitely not something you can compare with.
After explaining some things, Meng Fanxiang left Lu Qingyu's office to work hard.
Lu Qingyu opened the computer in his office and started to operate it proficiently.
He opened the web page and entered a forum called "Stone Age Communication Zone", and then clicked to enter the personal interface of the forum moderator.
There is a line of words in the moderator's personal information. Please add q for business cooperation.
The QQ numbers of this era are basically 7 digits. Those with better luck can apply for 6 digits.
By 2020, 11 qq numbers have arrived.
When Lu Qingyu opened the QQ on the desktop, he registered a new account and added the moderator's QQ.
Soon, the other party agreed to the friend's request.
Then send a string of text, which is the quantity and corresponding amount of the purchase plug-in.
That's right, this moderator is actually a plug-in seller.
As the founder of online games, "The Stone Age" was very popular in this era.
In Internet cafes, there are other people who play CSS and play in the Stone Age.
This game was launched in 1999 and was enthusiastically sought after once it was launched.
Countless examples from later generations have proved that as long as it is a popular game, plug-ins will inevitably be born.
This thing is very profitable. Even if the law is hit hard later, there are always people who take risks.
The plug-ins in "Stone Age" were already very rampant at this time, and Lu Qingyu knew this clearly.
Although he didn't play games in his previous life, he helped his classmates hang up and brush the baby, and he knew quite well about this game.
At that time, almost everyone had a plug-in.
What he is interested in is the huge user base of "Stone Age", and he plans to use the plug-in of this game to promote his navigation pages.
"Sorry, I won't buy plug-ins." Lu Qingyu quickly typing on the keyboard and typing it back.
After that, the other party replied: "????"
Lu Qingyu smiled and continued to reply: "I want to talk to you about a business and want to bundle my website in your plug-in program."
As a veteran, Lu Qingyu is well aware of the rules of the game in the domestic Internet industry. Many Internet giants in later generations made their fortune by bundling their own software through programs.
There is a sentence that summarizes it very accurately. The history of domestic Internet development is actually a history of rogues.
There are two lines in the development of the domestic Internet: one is that knowledge changes destiny, personal struggle, sunshine and wealth, youth role models, etc.
This adjusting line is bright and full of positive energy, which is the main line floating on the surface.
The other line is full of conspiracy and deception, harassment and even kidnapping of users, representing the dark side of the Internet.
However, these two lines are not incompatible with water and fire, but are intertwined.
It’s not a group of good people on the first line, but a group of bad people on the second line.
But these people, whether good or bad, are jumping and busy on both lines at the same time.
When the Internet is turned on, it is indeed pure, because no one knows how to use the Internet to make money, and everyone is burning money.
The first thing in this industry is to see the benefits through the communications operator's mobile dream network.
In 2000, operators opened mobile value-added services such as SMS, ringtones, MMS, and other mobile value-added services to third parties.
Third parties use operational resources to operate and share the benefits generated by the operator. This is Mobile Dream Network.
The cash flow of jingling makes the Internet companies shine.
It was also at this time that the elites who were well-dressed and dressed in return began to put aside their pride and reserved.
I acted like a hooligan with confidence, but I had no choice. The feeling of being buried by money was so wonderful.
As a result, countless Internet companies began to try their best to attract users.
It is very difficult to attract users in the vast ocean of the Internet.
Driven by interests, no matter how difficult the problem is, there is always a solution.
Then, there are some rogue behaviors such as forced installation, silent installation, browser hijacking, malicious bundling, advertising pop-ups, and inability to uninstall.
The most ironic thing is that Zhou, who created free antivirus software in later generations, started his career as a hooligan.
At this time, this kind of rogue behavior has become a consensus in the industry.
Even later generations such as Tencent have bundled installations in current QQ.
Later, I went to Coral QQ first in China. The Muzi version of QQ is actually purified and deleted the bundling of the rogue software.
As for why Lu Qingyu also took this path, there is actually nothing we can do about it.
After all, in this environment where everyone is gangster, if you don’t act like a gangster, you will definitely die without a complete corpse.
So he thought of such a way to use Stone Age plug-ins to bind his website.
Lu Qingyu could only comfort himself in his heart. The navigation pages I made were different from those who were rogue. They were definitely user-centric products.
I hope that those users who download and install plug-ins can realize their sincerity after discovering that their default address of the web page has been tampered with.
That's right, Lu Qingyu is actually very confident in his navigation page.
After all, he has witnessed the development of the domestic Internet for 20 years. How to please users can be said to be ahead of most people in this era.
Chapter completed!