Chapter 135 Unconventional means
The same recording is played looping in the loudspeaker.
"Every family purchases today's discount. Spinach costs one cent per pound, a total of one thousand pounds. Those from the south and the north are not missed. Don't miss the ones passing by. One thousand pounds will be sold out. Welcome to buy it!"
When the shopper heard the news, he went straight to Qijia Shopping Supermarket, and didn't even look at the Huaxia Supermarket next to him.
Even those passers-by who were just passing by were attracted by the huge discount when they heard this news.
"A dime per pound, is it really that cheap?"
"It shouldn't be fake. Haven't you watched the lottery event of Jiajia's supermarket shopping a few days ago? Even a car is given away, and you can still get the 80 cents of food?"
While talking, people walked into the Jiajia Shopping Supermarket to see what was going on.
When they saw that spinach was really worth one cent per pound, they were immediately excited.
It's really a cent per pound. At such a cheap price, I'm sorry if I don't buy dozens of pounds of him.
But Lu Qingyu had long thought of this. Many people must have bought a lot of people back at such a cheap price.
If you buy so many at once, you can't eat them in a short time. If they rot, it will be wasted.
And there will definitely be hawkers who come to wholesale in large quantities, so a thousand kilograms of vegetables are not enough to sell for a while.
So he set a limit on purchasing three kilograms per person.
This will prevent those who want to take advantage of the situation from buying in large quantities, and will continue to attract consumers to the store.
As long as you enter the supermarket, are you still afraid that you won’t spend money?
If you buy vegetables, won’t you buy something else?
I've come here, can't you just buy vegetables? It's impossible for you to eat only spinach at home?
If you go to other places to buy it, it will be too troublesome. You will definitely buy it all in the supermarket at every home.
In this way, the average customer price will be increased.
If the customer flow is guaranteed, if the average customer price is a little higher, it will definitely make money.
As for the cost of one cent per pound, compared with income, it can be basically negligible.
The cost of a pound of spinach is about 50 cents. If you buy one cent, you will lose 40 cents, and a thousand pounds will only lose 400 yuan.
But this thousand kilograms of special vegetables can attract thousands of customers, and each person buys something worth more than ten or twenty yuan.
The net profit is also several thousand yuan.
What's more, many people spend more than this money, and if you calculate it in this way, you can make sure you make a profit without losing money.
Consumers may make small profits, but every family will never lose money by buying supermarkets.
And such activities can be continued, today's spinach, tomorrow's celery, and the day after tomorrow's potatoes.
There is a special price for vegetables or fruit every day, and it is difficult to make a business difficult.
As for the imitation of such an event after seeing that it was effective in Huaxia Supermarket, Lu Qingyu was not worried at all.
Of course, this is something he cannot organize.
However, Lu Qingyu firmly believes that following the trend will never be as good as original. The activities of every family shopping have become deeply rooted in people's hearts. If other supermarkets follow the trend and imitate it, they will just follow and make a lot of money.
As soon as the Jiajia Shopping event was released, the business of Huaxia Supermarket was another bleak day.
Almost all consumers were snatched away by Jiajia Supermarket, and a batch of newly imported vegetables and fruits in Huaxia Supermarket were unsold again.
On that day, the turnover of all branches of Jiajiagou Supermarket was above 800,000, while Huaxia Supermarket was only tens of thousands of yuan.
When Guan Daping saw this number, his anger could no longer be suppressed.
He started calling every branch manager, and he was scolded when he got up.
"Mr. Guan, it's not that we don't work hard, it's that the marketing methods of Jiajia's supermarkets are so clever. If our Huaxia Supermarket doesn't follow up, we will definitely be beaten by the head."
A branch manager said aggrievedly.
Guan Daping wanted to tear him up and roared: "Follow up? How to follow up? Is the money for the activities deducted from your salary?"
After saying that, he hung up the phone fiercely and began to think about his strategy.
If this continues, these five Chinese supermarkets will close sooner or later.
I have invested so much money, rented a house and decorated it, and even put down such a large batch of goods.
If this is closed, the losses will be too heavy.
But no matter how Guan Deping thought, he couldn't come up with a good idea to deal with the supermarket shopping of Jiajia.
Just when he was at a loss, Guan Pengtian walked into the office carefully.
Guan Daping was angry when he saw his son, and waved his hand and said, "Get out, I don't want to see you now."
Guan Pengtian seemed to be prepared this time and mustered up the courage to say, "Dad, I will just say one thing and then get out of here!"
Guan Daping looked at him angrily: "Say, let's get out after you say it!"
"Dad, I heard that all our five branches were suppressed by the supermarkets of every Jiajiazhuang."
Hearing this, Guan Daping's face turned even worse. Why didn't he bring up any pot?
Just when he was about to get angry, Guan Pengtian hurriedly said, "Dad, since we can't beat him with normal means, why don't we use some unconventional means?"
Guan Diping was stunned for a moment when he heard this, and then an idea suddenly popped up in his mind.
"You guy is a little smart. I understand. This is 10,000 yuan. Get out of here!" Guan Daping took out a stack of cash from the drawer and threw it to Guan Pengtian.
"Thank you dad!" Guan Pengtian took the cash and left happily.
He knew that after his reminder, his father must have known what it means.
He said this just to defeat Lu Qingyu, not to ask for money. This ten thousand yuan was considered an unexpected gain.
After Guan Pengtian’s reminder, Guan Daping did think of a way to deal with Jiajia Shopping Supermarket.
And once this method is implemented, it will definitely kill every family!
So he took out the phone and started contacting his own connections.
...
On the sixth day of its opening, Jiajiagou supermarket opened its doors to pick up customers as usual.
At around 10 o'clock in the morning, a group of uninvited guests came to the five supermarkets at the same time.
"Where is your manager? Call your manager out!"
The employees of Jiajiagou supermarket saw a large group of public officials wearing uniforms clamoring to find the manager, and hurried to inform him.
In the supermarket, consumers who were shopping saw this large group of people wearing uniforms coming in, and their tone was so good that they started to talk.
"What are these officials doing? Something can't happen, right?"
"It's probably a surprise inspection, but does a supermarket need so many people?"
"Don't worry about him! As long as we don't delay buying things, I have to buy special dishes!"
Listening to the consumers' discussions, a large group of uniformed public officials began to get impatient.
"Where is your manager? Why haven't you come yet? Do you want us to wait for him all the time? Hurry up!"
A public official shouted.
"Someone has already been called, please wait a moment." An employee said.
"Hurry up, don't be too stubborn. We still have a lot of things to do. We don't have time to delay here with you!"
Chapter completed!