Sha Zhengyang also knew that although everyone was full of energy on the surface and had a special attitude towards themselves, as long as they did not succeed for a day, the worries and distrust hidden deep in their hearts always exist.

The strategies proposed by me do seem very innovative and seem to attract attention, but whether they can really touch consumers' thoughts and make them really like this product, no one dares to guarantee that, including Sha Zhengyang himself.

But after seeing the battle of liquor advertising bids in the 1990s and the unlimited health product advertising war, Sha Zhengyang also knew that consumers in this era had relatively weak resistance to advertising marketing, and were incomparable to Chinese people more than ten or twenty years later.

Think about the ads that are so stupid as if you receive gifts, you can get your mind and heart through overwhelming CCTV advertisements, forcing you to accept them. But in 2018, your method will not only be used to give money to CCTV for nothing, but you will probably only receive the criticism and contempt of hundreds of millions of people.

It is precisely with this insight that Sha Zhengyang has the confidence to carry out this marketing.

There are still some differences between liquor and other products. You can know the quality of the wine at the entrance. What you need more is repeat customers. The wine at Hongqi Winery is not bad. Sha Zhengyang is very clear about this. That is, a good wine is also afraid of the problem of deep alleys. What we need to do now is to let more people know about this good wine and establish the reputation of the Oriental Red Wine brand.

Of course, this must require a process, and choosing a suitable group as a breakthrough point to completely gain fame and lay the foundation in one fell swoop, which is the goal of Sha Zhengyang's trip to the capital.

Ning Yuechan couldn't help but take out the short-printed version of the promotional advertisement poster in her bag and read it carefully.

"Xiao Sha, your head is really amazing. How did you come up with these designs?" Ning Yuechan became more and more confused as she looked at it.

She really couldn't imagine that advertising could be carried out with such posters, but she was very sure in her heart that this poster could definitely have excellent publicity effects.

"Hi, Sister Yuechan, let's not discuss this matter, okay?" This is the third time Ning Yuechan has asked this question, which makes Sha Zhengyang speechless.

"Didn't I say that I originally studied Chinese. Is it my profession to write some rumor and likable poems like this? Besides, I just graduated from university and have a good grasp of the mentality of college students. I can learn from other aspects, think carefully about the ideas and thoughts of various groups, and ask more questions, and I will have a general idea in my mind."

After working together for more than ten days, although Ning Yuechan still maintained a cold attitude, her inner admiration for Sha Zhengyang can even be said to have reached a state of promising to the ground.

Although it is not yet certain how effective these publicity will be in the future, Ning Yuechan feels that her judgment is almost the same as that of the Oriental Red Wine Industry.

The guy opposite is so easy to use. He almost has an idea a day and an idea a night, and the things he takes out can look decent. If you think about it carefully, you will find it great potential.

Both Gao Baishan and He Wei, who was sitting beside him, were shocked by Sha Zhengyang's creativity. Of course, before they saw the real effect, they were just shocked and admired them a little, but Ning Yuechan believed that once she became famous, Sha Zhengyang's position in the winery would definitely be as stable as Mount Tai.

"Brother Zhengyang, let alone Sister Yuechan, I think the things you put on in your brain are different from ours. How could you come up with these solutions? Also, your design is so shocking. I think this thing is like a work of art!" He Wei couldn't wait to join the ranks of flattery.

"Okay, I'm still a work of art. Is there such a cheap work of art?" Sha Zhengyang said indifferently: "Even if it's a work of art, it's also a good painting by Mr. Tan from the Hanchuan Academy of Fine Arts."

"So you signed an agreement with the other party. Are you afraid that there will be trouble in the future?" Ning Yuechan felt more and more that Sha Zhengyang was extraordinary. He took three steps at one step, just like spending money to buy the other party to design the composition based on his creativity. Not only did he pay a large price of 3,000 yuan, but he also had to sign a contract in the end to ensure that there would be no trouble in the future.

"Sister Yuechan, you should not have the intention to harm others, but you must be careful of others. What if our Dongfang Hong is really popular?" Sha Zhengyang was half-joking, but his eyes were very quiet. "If he wants to make a fuss, we have to pay a greater price? It may not be too late to change it at that time."

"Brother Zhengyang, if you can really see Lao Cui this time, it would be a waste of time." He Wei's face was full of desire. As a young boy who had just graduated from high school and was still restless all over his body, Lao Cui's songs almost fascinated him like poisons.

Sha Zhengyang saw this expression a lot. When he learned that he was going to see Lao Cui in the capital, Sha Zhenggang also clamored to go, but was stopped by Sha Zhengyang. This was a serious matter, not a trip. Until Sha Zhengyang told Sha Zhenggang that there would definitely be a chance in the future, and Sha Zhenggang had given up just now.

"We will definitely meet each other, but it's hard to say whether we can negotiate well." Sha Zhengyang adjusted his body position to make him sit more comfortable.

In this era, trains were not as crowded as a few years later, and it is still early for students to start school, so there are not too many people on this trip.

Sha Zhengyang and He Wei sat on the side, while Ning Yuechan sat opposite them, with four positions and one position without anyone.

After more than thirty hours of bumpy ride, Sha Zhengyang and his group finally arrived in the capital.

The capital in the early 1990s was really different from that after more than 20 years later. It was everywhere and not so crowded and blocked.

As soon as he left the train station, Ning Yuechan and He Wei had never been to the capital. Sha Zhengyang had been to the capital many times in his previous life. Unfortunately, it was a pity that it happened after 2000. He didn't have many opportunities to go to the capital before 2000, and he had no impression of it after so many years.

The current capital is completely different from the ones that were more than 20 years later. At least I have never heard of the Fifth Ring Road and Sixth Ring Road, and the Fourth Ring Road has only two sections. They are basically suburbs. It is not like if you can have a decent house in the Fourth Ring Road and immediately advance to a millionaire after more than 20 years.

He pulled Sha Zhengyang and the other two to Deshengmen on one side, which was just on the North Second Ring Road, not far from Beihai Park and Houhai, so he found a hotel to stay in.

Although he came from the countryside, Sha Zhengyang could not feel wronged himself. He opened a single room for Ning Yuechan and lived in a room with He Wei.

During the special period, saving is the foundation. Sha Zhengyang hopes that he will stay in a star-rated hotel next time he comes to the capital, but it is not possible yet.

The phone call Guo Yeshan gave him was useless for the time being.

Since Guo Yeshan advised him so carefully, it also means that this person is of great importance. He still hopes to contact him through the relationship between Feng Zicai and the second uncle. After all, it is business and it is also a very ordinary business cooperation. It won’t be discussed before, at least it should be nothing to talk about.

The second uncle Feng Zicai helped contact him through an acquaintance from the Beijing Cultural Bureau, but it is not convenient to contact him in this era, and he may not necessarily contact Lao Cui himself or his friends.

So after coming to the capital, you still need to continue contacting me. The other party’s reply was something you could talk about.

No one has the experience of doing such things. Even Sha Zhengyang, who has memories of his previous life, has to cross the river by feeling the stones in this era.

*******
Chapter completed!