Volume Five, Chapter 113, Chrysostom's Opening
Ning Yuechan knew very well that Sha Zhengyang valued the dairy industry more than any other section of the entire Dongfanghong.
As Sha Zhengyang and she said, the dairy industry, including liquid milk and milk powder, will become a weather vane in the food industry in the next twenty years. Can Dongfanghong become the leader of the Chinese food industry in the future and whether it can become a giant in the international food industry? An important pillar is the dairy industry.
In contrast, the liquor industry is relatively small in market groups, and the mineral water and tea beverage consumer groups change too quickly. Only once the dairy industry stands firmly and forms a fixed psychological model among the consumer group, the consumer group will not be easy to change its families. Of course, this also requires the dairy industry to have higher requirements in quality control and brand building.
In a word, Sha Zhengyang attaches unprecedented importance to the dairy industry, which made Ning Yuechan dare not ignore it, so she thought about letting Sha Zhengyang return to Dongfanghong to take the helm, and she personally went to catch the beginning of the dairy industry.
However, Ning Yuechan also knew that Sha Zhengyang was unlikely to come back, so it was just a luxury. Unless Sha Zhengyang had something to do and had to leave the system, that would be possible.
"Zhengyang, to be honest, Yuechan and I have the same views. Instead of going to a unit like a state-owned enterprise that is busy with intrigues and internal strife all day long, you might as well go back to Dongfanghong. I believe that when you come back, everyone will be convinced, and Dongfanghong can usher in an unprecedented period of development opportunities."
Jiao Hong couldn't help but say, although she knew Sha Zhengyang would not accept it.
"Sister Hong, you don't have to push me that high. Dongfanghong's businesses have already been on track. Now it's the dairy industry, and it needs to be started as soon as possible. In the future, my country's domestic dairy market is quite large and the market prospects are unprecedented, so I am a little anxious. It can be said that food brands that have become stronger internationally basically have some connection with the dairy industry. We have such a huge domestic demand market that needs to be developed and expanded, and there is no reason not to do it well."
Sha Zhengyang was still very moved that everyone hoped that he would return to Dongfanghong. This shows that his layout in Dongfanghong was still successful. No one beat the sky seal. No matter what the situation inside, at least everyone has the same opinions on his own issues.
"If you don't come back, Yuechan will be responsible for the development of the dairy industry himself. Who will take the overall situation?" Jiao Hong frowned: "And Yuechan is actually in charge of the helm of Dongfanghong Investment, so she really can't handle it."
This is indeed a problem. Sha Zhengyang didn't have a good idea for a while, but suddenly he changed his mind, "Sister Hong, I think this is possible. Since Sanyo Ruos has already been on the right track, I think can you find a suitable person to take over your class. You will be responsible for the overall situation and investment?"
Jiao Hong was shocked. She thought Sha Zhengyang was worried about something, so she tried her. But when she looked at Sha Zhengyang's expression, she knew that she was a little too much and felt warm in her heart, so she would not be like this.
Shaking his head, Jiao Hong smiled and said, "Zhengyang, I know your kindness, but you have to consider it. The largest shareholder of Dongfanghong Group is still Hongqi Village and Dongfang Village. Yuechan should be the most suitable general manager besides you. If I can manage the investment, but it is more suitable for you or Yuechan to take overall charge."
Sha Zhengyang understood Jiao Hong's meaning. Needless to say, Ning Yuechan is born and raised by her family compared to Hongqi Village and Dongfang Village, and Jiao Hong is slightly separated. Although this relationship is fading with the expansion of Dongfanghong Group, it cannot be denied that it still exists.
What a shrewd character, Jiao Hong, has worked in the system before, so he naturally knows the details here, so he rejects this suggestion.
Sha Zhengyang also felt a headache. He could not return to Dongfanghong Group, but he also knew that after the rapid development of the first three years, Dongfanghong Group has ushered in a period of stable development in the past two years, but the next step should be to hold its head high and strive to stay out of the dairy industry.
Think about how exciting the battle between Ili Mengniu in his previous life, and then look at the 10,000-year-old domestic dairy industry after the melamine incident in 2008, and the promotion of foreign milk powder brands in the Chinese market is unbearable.
If Dongfanghong can stand in the dairy industry and enjoy the current position of these two companies in the market, then no one will dare to question it if it establishes its position as the leader in the domestic food industry.
"Sister Hong, if this is the case, I think you will come out directly from Sanyo Ruos and take over Dongfanghong Investment. In addition, you will be more focused on assisting Sister Hong to take over the dairy industry. Just like when we first started conquering the world, we will do our best to do a good job in the dairy industry and must build the dairy market."
Sha Zhengyang thought about it again and again before he decided like this.
"But what should I do with Sanyo Ruos?" Since Sha Zhengyang is leaving Wanzhou, Jiao Hong doesn't have much nostalgia for Sanyo Ruos, but Sanyo Ruos is a big asset of Dongfanghong Group after all, and it is impossible to let go just by letting go.
Sha Zhengyang has actually been thinking about who will take over this part.
Jiao Hong left, and there was no particularly familiar person in the Dongfanghong system for home appliances. To be honest, Jiao Hong can only be said to be unsatisfactory in this area. Jiao Hong also talked about this point with Sha Zhengyang, saying that he was Liao Hua, the general in Shu, as a pioneer, but who will take over this area now?
I raised my head and thought, the only way might be to poach in the same industry, just like when I dug Duan Yongming from Bawang Electronics, of course, I wanted to invite him to be my boss, and I considered it from the perspective of Wanzhou's industrial development. Now, poaching people is to lay a solid foundation for the development of Sanyo Ruos.
Sanyo's strategic development dominance is actually still on Dongfanghong's side. Sanyo is more considered as a technical investment to ensure its market position. However, it is not denied that Sanyo's investment in Ruos Electric has indeed made up for the shortcomings in technical reserves and business management of Ruos Electric.
The home appliance industry is not as simple as fast-moving consumer goods industries like liquor or beverages, nor is it as simple as Huafeng Electric Appliances and is still in the blue ocean stage. It is a real red ocean. If you want to survive in competition, quality control, marketing, cost management, technology research and development, and even strategic positioning are indispensable.
Many popular companies have problems in one aspect and then they are wiped out. The same is true for Sanyo itself in the future. Even Toshiba, which acquired Sanyo, also fell on these problems.
Even Jiao Hong herself said that she has learned a lot from the Japanese in the past two years, and at least she has understood what aspects should a modern enterprise management system be established, and has benefited a lot.
In fact, Sha Zhengyang was optimistic about someone, but that person is still in full swing and could not consider his invitation at all. After he was completely down, he might be able to consider his invitation.
"Sister Hong, I think this is the case. You discuss with Sanyo. You will resign temporarily and let Sanyo be temporarily responsible. I think for us Dongfanghong, the food industry has always been our foundation, so the importance of the dairy industry is better than that of home appliances, so you still have to go there." Sha Zhengyang finally took the decision, "The temporary authorization to Sanyo will take one and a half years to two years, and we will consider it later."
"Why does it take one and a half years to two years? Is there any reason here?" Jiao Hong was very surprised.
"Well, I can't explain it clearly for now, and you will understand then." Sha Zhengyang couldn't explain, so he could only pass by perfunctorily.
Fortunately, Jiao Hong and Ning Yuechan have become accustomed to Sha Zhengyang's mysterious behavior. Every time Sha Zhengyang makes some strange decisions, everyone will find it incredible, but every time they can finally prove the other party's correctness. Over time, everyone will adapt to this unique decision. Perhaps this is the charm of genius.
"So, you decided to go to Changhe Energy to dye Yishui in the muddy water?" Jiao Hong sighed, "I don't think it's right. If you really think it's not suitable, you should get out sooner."
"Thank you for your reminder, I understand." Sha Zhengyang thought, "In the past two years, Dongfanghong Group is in a period of steady development, but I estimate that the economy may usher in a period of shock from this year to next year, including the domestic economy, but this is a good time to invest. In addition to Dongfanghong Investment, in fact, you, Sister Hong and Sister Chan, and others can also consider this to operate."
Senior executives such as Jiao Hong and Ning Yuechan hold considerable shares in Oriental Hong Group. If these shares are pledged, they can also obtain funds. In Sha Zhengyang's view, it was a rare period of economic shock in the world from 1997 to 1998. Whether it is speculation or investment, it is an excellent opportunity. Sha Zhengyang had already told Lei Ting and Leawen early that they had begun to look for teams in Hong Kong, London, New York and other places, and were preparing to build positions and do a big fight.
Confidence in Sha Zhengyang comes from Sha Zhengyang's advice to Thunder and Reaven in 1992.
That time left a deep impression on Reyawen. Sha Zhengyang's keen and precise judgment made Reyawen and his group admire him.
But after that time, Sha Zhengyang had no suggestions, which made Leawen and the others extremely puzzled.
Even during the construction of the Huatai air conditioning project, Rei Yawen repeatedly talked about this with Sha Zhengyang during his stay in Wanzhou, which made Sha Zhengyang very upset.
It’s not that Sha Zhengyang doesn’t want to make money, but that he is not a computer and can store all information.
In fact, what he could barely remember was just a few times of talk about, the 9798 Asian financial crisis, the 2008 financial crisis, and several major stock market crashes in the international and domestic markets. He was also a little blurred. He could only remember if he had to suddenly trigger the memory at a certain time node.
Even the sniping of the British Pound in 1992 was because Soros was so famous. He became famous after the 1998 Asian financial crisis. In his previous life, Sha Zhengyang was idle and went to read Soros' resume. Only then did he know that there was another sniping of the British Pound forcing the Bank of England to withdraw from the European fixed exchange rate mechanism. This gave Leaven and the others the advice.
However, since he is leaving the local area, he even has three months to study at the Party School, and the next step is to go to the company, Sha Zhengyang's mind is inevitably a little lively. When Lei Ting and Lei Yawen mentioned the "classic story" in the foreign exchange market in 1992 in the second half of last year, Sha Zhengyang finally spoke.
This golden mouth immediately made Leawen and the others excited, and they immediately hired special experts to analyze some of the views given by Sha Zhengyang. Although there are many different opinions, it is by no means unreasonable, and this is exactly the reason for speculation.
Chapter completed!