Volume Four, Section One Hundred and Ninety-One
"Mr. Gu, do you say Tetra Pak is looking for a new location for investment and construction?" Sha Zhengyang almost stood up, took a deep breath, and calmed his mind. "I remember Tetra Pak should have set up a factory in China long ago?"
"Of course, in Yanjing and Foshan, they have built packaging materials factories, which are not small in scale, but you also know that Tetra Pak has great ambitions, but they are indeed at the forefront of the market. Many foreign and joint venture food companies are willing to adopt their packaging solutions, so they are still looking for new investment locations. I heard that they are interested in choosing a site in Kunshan."
Gu Lejun is a friend who is familiar with Sha Zhengyang at work and has a common language. He is now the vice president of Nestlé Wanzhou Food. He is currently mainly responsible for the preliminary construction of Nestlé Food Wanzhou Base. Sha Zhengyang has a lot of contacts in his work.
After a while, Sha Zhengyang had a better conversation with the other party, so he gradually became friends.
Gu Lejun graduated from Yanjing Agricultural University and later went to study at the University of British Columbia in Canada. He started working in Coca-Cola and Pepsi in 1988 and joined Nestlé Food in 1993. In Sha Zhengyang's opinion, this academic master who is much better than him is not like the ordinary scholar with a gentle and elegant lifestyle, and his living habits are more like a professional manager with a strong atmosphere in Xihua.
"Kunshan?" Sha Zhengyang couldn't remember whether Tetra Pak had a factory in Kunshan in his previous life, but he had the impression that Tetra Pak developed quite violently in China. Even though it was hit later, it still dominated the domestic market.
"Well, it should be Kunshan. Tetra Pak is probably inclined to build factories in coastal areas. They probably think that the governments in coastal areas are more efficient, and the main markets are also in coastal areas." Gu Lejun smiled and took the tea cup handed over by Sha Zhengyang. A cup of Lu'an melon slices was fragrant and had a great taste.
Gu Lejun is from Anhui, so he likes the tea in his hometown very much. Sha Zhengyang has a deep memory of these details, and this is also his specialty, and it is easy to win the other party’s friendship.
"Then they have never seen the work style of our Wanzhou government." Sha Zhengyang snorted lightly, as if he was thinking about something.
"Why, I want to poach again?" He met Sha Zhengyang when he was working in the city's economic development district. The two sides have been in contact for more than a year and have a good understanding of Sha Zhengyang.
It turned out that Gu Lejun was not very willing to come to Wanzhou.
Accustomed to living in Hong Kong and Shanghai, he is already a little uncomfortable with working and living in cities in inland areas. He also feels it is difficult to find a familiar living space like this. It is mainly because it is difficult to find friends in the social circle, but he has to come for work, and this is also an opportunity for him to exercise. If the construction is completed, he may take over as the person in charge of Nestle Foods' Wanzhou base.
However, during his contact with Sha Zhengyang, he soon discovered that this guy who was the deputy director at a young age was not only a graduate of Hanchuan University, but also had a very close mind to his own thinking and thinking. He was neither the pure yellow-skinned character, but he was completely different from those of the same age in his current work circle. In a word, it matched him very well.
After several contacts at work, the two felt that they were more able to talk about each other, especially Sha Zhengyang's understanding of new things in the outside world and his judgment of trends made Gu Lejun look sideways and become familiar with them.
Although the two of them have a lot of things to do and don’t have much time to get together, Gu Lejun is willing to chat with this little brother who is several years younger than him whenever he has time.
Gu Lejun knew Sha Zhengyang's work attitude very well. When he saw that the other party had such an expression, he knew what the other party was thinking about.
When Nestlé was brought in, Sha Zhengyang used Nestlé's entry to "seize" Kraft without stopping, and finally brought Kraft into the market, which made Wanzhou Economic and Technological Development Zone suddenly have two internationally renowned food brand companies, and its momentum is greatly boosted.
"This is my job, and as long as it is possible, I will certainly not give up." Sha Zhengyang did not hide it, "Tetra Pak is a very powerful enterprise, and our Wanzhou, including our Zhenyang, is to strive to build it into a food industry capital in an inland region. Beverage cans and food packaging are important links. There is no reason why Tetra Pak will not see you Nestle and Kraft settled in our Wanzhou.
"Our Wanzhou milk source base is very strong. According to the province and its strength, Wanzhou is the most qualified area in the province to build an ecological green milk source base. This aspect can be regarded as a major way to solve the problem of the surplus rural labor force and increase income and become rich." Sha Zhengyang continued: "Not only Zhenyang, but also several other districts and counties, I am afraid that they will increase their efforts in this regard."
"Can I understand that our Nestlé has spent so much money and so much resources, and when your government's so-called large-scale milk source base is built, you will plan to introduce other related companies?" Gu Lejun smiled and looked at Sha Zhengyang with a teacup in his smile.
"Look at what you said, wouldn't it be better for us to make the milk source base bigger and stronger? At least for a long time, you Nestlé are the biggest beneficiaries. If you Nestlé can digest all the produced milk at a better price, why don't farmers sell it to you?" Sha Zhengyang asked back.
"Look, a better price? The price will definitely be reflected in the annual contract. Why, are you hinting that farmers will breach the contract?" Gu Lejun said with a faint smile.
"No, you understand it wrongly. I am the most opposed to dishonest. Nestlé Food is an internationally renowned food brand. I believe there is no problem in fulfilling the contract. Our farmers are also working hard to cultivate them to form the habit of being honest and abiding by contracts. I believe it can be done." Sha Zhengyang said: "Okay, Lao Gu, let's not talk about this anymore. That's the future. Then you will talk on behalf of your Nestlé. Now we still have to talk about Tetra Pak."
Gu Lejun was happy, "County Magistrate Sha, Comrade Sha Zhengyang, Zhengyang, I will reveal a letter to you about Tetra Pak investment, and it will be considered as the kindness and righteousness. What, I have to do for you?"
"You don't need to help you, just help you build a bridge. At that time, we will go to Tetra Pak and invite them to investigate. I believe that the investment environment of our Wanzhou Zhenyang is attractive." Sha Zhengyang made a statement, "I believe that your Nestlé may also involve liquid milk in the future, not just milk powder."
"Your observation is very keen." Gu Lejun replied casually, "I can help you contact me, but I think it may be difficult for you Wanzhou to compete with Kunshan, and Tetra Pak may not be willing to easily enter the inland areas that are unfamiliar to them."
"Not necessarily, did you Nestlé do the same? Didn't Kraft have the same attitude? We've all come in. Now we are talking to Pepsi and Thimplaus, and the possibility of a deal is very high. The Swiss Sig Group seems to have similar packaging technology, but I don't know if Switzerland's Sig has entered the mainland market now." Sha Zhengyang said.
"Do you also know the Swiss Sig Group?" Gu Lejun was no longer surprised by Sha Zhengyang's knowledge of Guangbo, but he was still shocked by his understanding of the beverage and dairy packaging industry.
"Mr. Gu, don't you think that I, the county magistrate, sit in the office every day to read newspapers and drink tea?" Sha Zhengyang laughed, "The city has determined to build a food capital. Of course, I have to conduct research on the entire upstream and downstream food industry chain and related industries, and we must also find the right direction to attract investment."
Sha Zhengyang is bragging.
Tetra Pak has not yet risen in this era, and few people know that there is also a Swiss Sig Group.
Sha Zhengyang accidentally saw Tetra Pak being fined 668 million yuan in the news in his previous life, and only then did he know that Tetra Pak achieved a monopoly of packaging materials in the mainland market with the rise of Yili and Mengniu, and its profits even accounted for more than 40% of the profit per pack of liquid milk.
"As far as I know, the Swiss Sig Group has not yet invested in and built factories in the mainland, but they still have businesses in China. However, Tetra Pak has made greater efforts and can be called meticulous cultivation. Sig Group is far less conceived than Tetra Pak."
Nestlé and Sig are both Swiss companies, and Sig Group also has some industries closely related to the food industry, so Gu Lejun still has a little knowledge of Sig Group.
"So now our investment target is Tetra Pak. Of course, if there is a channel, it is better to have contact with Sig Group, so it is better to walk on both legs and not easily fall." Sha Zhengyang laughed, "If you have to ignore the general manager, please help me inquire about this matter?"
Gu Lejun was both angry and funny, "County Magistrate Sha, your cup of tea is really not delicious. I have revealed a message to you that you are not satisfied yet. I also need to add it to help you contact Tetra Pak and Sig Group. I am from looking for trouble. I said I will come here to relax and chat, but there are so many things happening."
"Hi, Lao Gu, what can we talk about when we chat? Is it a romantic relationship?" Sha Zhengyang comforted the other party, "Isn't it just these work things? For you, the construction of Nestlé Industrial Park and the milk source base is the most important thing you have in the near future. I promise that you will definitely see the results you want next year. For me, you also know that I just came to Zhenyang and want to do some results. The milk source base is only one aspect. For a place to develop, it is far from enough to rely on agriculture. Industry is the driving force, so attracting more industrial capital to build factories and rapidly expand the industrial economy in the county is the most important."
"Well, needless to say, I understand." Gu Lejun really understood Sha Zhengyang. Sha Zhengyang had never concealed anything in this regard, so he was willing to help the other party. (https:)
Chapter completed!