"Secretary Guo, what you said is reasonable. Your friend knows it very carefully, but I have also conducted a survey on the liquor market. This market actually has ups and downs, prosperity and decline." Since Sha Zhengyang made up his mind, he would naturally not be refuted by Guo Yeshan's words.

"The liquor market is indeed an adjustment period. In terms of time, it should have begun three years ago and is still in an adjustment period."

"The main reason is that Secretary Guo also knows that on the macro level, the country has rectified economic governance, tightened monetary policy, and limited official consumption,..."

"In specific industries, the liquor market, especially the mid-to-high-end liquor market, have been greatly impacted. For example, Mao Wujian and Fenlang Tuoquan, these high-end liquors have been greatly reduced in price. Their price reduction directly impacts the mid-to-late liquor market, forcing mid-to-late liquors to also reduce prices and maintain volume. As a result, mid-to-low-end liquor companies cannot survive and can only go bankrupt one after another."

Sha Zhengyang's talk made Guo Yeshan feel very shocked.

He originally thought that Sha Zhengyang just wanted to please him, so he suddenly had an ambition to express his attitude in front of him, but now it seems that he still underestimated this young man.

This kind of opinion cannot be expressed in a simple way by simply collecting information.

Guo Yeshan had wanted to revive Hongqi Winery before, but after a year, he felt the difficulty was so great. After being advised by friends from the city's business system, he resolutely made up his mind to close Hongqi Winery and completely quit so as not to get deeper and deeper.

"Then do you think you can turn the tide?" Guo Yeshan said with a smile, with a teasing in his words.

"Hehe, Secretary Guo, of course I don't have the ability to turn the tide, but I think we can actually conduct some segmentation analysis of the market and find a suitable path for our Hongqi Winery to survive."

Sha Zhengyang also laughed. He heard that there was no malice in Guo Yeshan's words, and Guo Yeshan's persuasion was for his own good and he was unwilling to step on the thunder of the Hongqi Winery by himself.

“Segmented market?”

Professional words are a little more profound for Guo Yeshan, a person who is not engaged in economic work, especially in this era, and of course he can understand the general meaning.

"Yes, Hongqi Winery should design a proprietary path for its products, and cannot compete with famous wines. It should also have its own positioning in the market and choose the right target group to make breakthroughs. Only after achieving certain results will we consider other things." Sha Zhengyang explained patiently.

Guo Yeshan pondered for a while before slowly saying: "Zhengyang, have you discussed the prospects of the winery with Gao Changsong and others during this period?"

The question was very tactful, but the meaning was very clear. In a word, are you planning to reopen Hongqi Winery?

Hongqi Winery is currently a joint enterprise between Hongqi Village and Dongfang Village and the town. The town only accounts for a small part, but this is considered a "big enterprise" in the town after all.

Even if the company has a low debt, it is even a little insolvent. If it can be restarted and developed, it will be a great thing for both the town and the two villages.

"Secretary Guo, how dare I make a decision without reporting on such a big thing? And this kind of thing is not something I can decide. I just discussed it with the teams of Hongqi Village and Dongfang Village Committees. After all, such a big enterprise is pressed on the village and closed the door, everyone feels breathless. The teams of the two villages feel stressed. And if this factory can be done, at least it can solve the work of hundreds of people on the spot." Sha Zhengyang said hurriedly.

He is a person who understands the rules. This kind of thing sounds nothing, but it is very important in the minds of leaders.

Sure enough, Guo Yeshan nodded with satisfaction, and his words became meaningful.

"Zhengyang, I can understand your mood and your ideas are also good, but running a business is no more important than doing other jobs."

Guo Yeshan's words are very earnest.

"Hongqi Winery has been losing money for years and is now in debt. The factory and land have been mortgaged to the credit union and the alloy association. It can be said that the winery has only one brand except for the little inventory that cannot be sold. In this case, how can it be so easy to build it?"

"Once it doesn't start, Gao Changsong and Yang Wenyuan are native cadres. It doesn't matter if they get scolded, but you are different. You are a cadre sent to the town to get some trouble. This is not your job, but if you do it, you will probably be the subject of thousands of people, and it will have a great impact on your future."

Sha Zhengyang was also a little moved.

Guo Yeshan is a bit heart-to-heart.

This job is not easy to do, and it is not your responsibility. If you do it well, the benefits will be from the village. If you do it badly, you will have to blame the infamy and will have a great impact on your future. It can be said that it is a job that is not worth the effort.

"Secretary Guo, thank you for your concern." Sha Zhengyang pondered his words.

"I think so. Since you and I are in Hongqi Village, we are now carrying out the theme activity of "Remembering traditions, making contributions, and being a qualified party member in the new era". You are an old party member, I am a new party member, and Secretary Gao is also a model of "Remembering traditions". I think you must do some meaningful work."

"Yes, Hongqi Winery does seem to have no vitality, but I don't agree with what you said, there is only one brand left, and there are still many valuable things."

Sha Zhengyang was not convinced and made his own point of view.

"Oh?" Seeing Sha Zhengyang so stubborn, Guo Yeshan couldn't help but sigh, but he still asked patiently: "What else does Hongqi Winery have?"

"First, the brands, Hongqi Winery and Hongqi Daqu, I have learned that they still have a certain impact in our Han City and several nearby cities and counties. If this impact is transformed, it can be transformed into a market; second, and the most important asset is the history of cellars and cellars!"

Sha Zhengyang has been preparing for this for a long time. He cannot avoid the town or Guo Yeshan if he wants to reopen the Hongqi Winery. If he doesn't convince Guo Yeshan, he will not be able to think about everything. Moreover, he has to rely on more places in Guo Yeshan, so he has made sufficient preparations.

"The current cellar of Hongqi Winery began in the Daoguang period of the Qing Dynasty. If you want to push it forward, you can even push it to the Tianqi period of the Ming Dynasty. Perhaps it seems that this is meaningless now, but if a wine brand wants to become bigger and stronger, it must have a heavy historical precipitation as a support. The significance of the cellar is beyond words. Although the current cellar of Hongqi Winery was built in the Daoguang period, it has been closed several times in the middle, but it has never been closed since 1979. Even if it is smaller in scale, it has been used. This is a key difference between Hongqi Winery and other small and medium-sized wineries. It is also the foundation of Hongqi Daqu and even Laojiao wine...."

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Chapter completed!