"Huafeng Electrical Appliances? Oh, it's the company that produces water dispensers, your classmate who inherited his inheritance in Hong Kong?" Lin Chunming had some impression, "Well, which company has the benefits now?"

"Okay, very good, beyond imagination." Sha Zhengyang nodded, not knowing what language to describe it for a while.

The hot sales of Huafeng Electric Water Dispensers are expected. The problem is that they are so popular that even Sha Zhengyang, the most optimistic one, did not expect it.

Starting from May, the mineral water in Nature Hall has entered a best-selling period, but Gao Baishan is not satisfied. Bottled water cannot be satisfied, so you have to consider putting water in the bucket. It is impossible to let the water in the spring flow away in vain. That is all money.

So I was originally planning to start the launch of bottled water in September, but it was suddenly ahead of June. Fortunately, all kinds of preparations were already done before, but considering the timing, there is no problem with the acceleration. Huafeng Electrical has also started to produce and stock in May, and produced 515,000 three models of water dispensers throughout May.

The cheapest desktop water dispenser is only 128 yuan per unit, the cabinet-style one costs 168 yuan per unit, and the refrigeration one costs 288 yuan per unit.

With the continuous broadcast of advertisements created with Huafeng Electrical Appliances on provincial TV stations across the country, especially with several professors from Yanjing Medical University and Hanchuan Medical University on TV to introduce the importance of water, the benefits of drinking mineral water daily, and the beauty of mineral water for making tea. When bottled water in Nature Tang Water Industry was sold well across the country, bottled water quickly entered the cities of Hanchuan, and even formed a craze in neighboring provinces.

In just two months, the two major cities in Handu and Jiazhou, including some other cities in the province, have begun to pursue bottled water, especially government agencies, enterprises and institutions, and are particularly optimistic about this kind of water dispenser that can completely abandon thermos bottles and insulation barrels.

It took two months to prepare the goods and sold them all in just over ten days. It turned out that the sales of high-end models with refrigeration of 288 yuan per unit may be pre-cooled, so only 2,000 Taichung belong to this category, but unexpectedly, its sales momentum is not inferior at all, and it is even more popular than the second-class cabinet machine, which is much beyond Thunder's expectations.

Since entering the hot-selling mode, Huafeng Electrical Appliances has not only continued to build new production lines, but also entered the full-load overtime mode of three shifts, increasing the output to 30,000 units per month. However, even so, Thunder is probably difficult to meet the demand.

Because with the popularity of the concept of barreled water, some local mineral water brands have also begun to appear, especially in nearby provinces such as Sichuan, Hunan, Shaanxi, Gansu, and Hubei. In fact, there is no shortage of mineral water resources, which is lacking in consciousness and concepts. With the beginning of the Natural Hall, then when you eat meat, we can follow us to drink soup.

Especially bottled water, it mainly supplies the local market, with low cost and fast results. As long as the market channels are opened, you can immediately see the money drilled into your arms. Who can hold back?

On the contrary, the water dispenser needs to be designed and optimized on the one hand, the components supply are required, the factories are required, and the fourth is to be built. Therefore, no company in the inland areas has posed a threat to Huafeng Electrical Appliances in a short period of time.

According to Sha Zhengyang and Leiting's estimates, the domestic water dispenser market will be a popularization process within three to five years, and will gradually become a popularization process from state organs, enterprises and institutions to families. The demand for the water dispenser market will remain at least 5 million to 8 million units per year.

This will be a market of 2 billion yuan. Even if Huafeng Electric Appliances can account for 10% of this market, its marketing volume can exceed 200 million yuan.

If even 10% of the proportion is not reached under the premise of being ahead, Sha Zhengyang thinks that Huafeng Electrical Appliances is really a failure.

Moreover, in his impression, the water dispenser market in his previous life was basically monopolized by several companies such as Midea, Angel, Qinyuan, Langmu, and Gree. In particular, Midea, Angel, and Qinyuan are in an absolute monopoly position, and the market share is basically more than 20%. Huafeng only needs to reach this level to achieve sales revenue of more than 500 million yuan. Moreover, the water dispenser market is also a market of continuous upgrading and transformation. Various new models, new technologies and new specifications continue to emerge, which will accelerate the elimination of original old products. Basically, there will be an elimination cycle in ten years.

It can be said that in three to five years, or even ten years, as long as you do well, this industry will have great potential. Moreover, the derivative and evolution of products from water dispensers to water purifiers and direct drinkers will also lead to a larger market. The market of tens of billions will gradually expand to a market of tens of billions, which is also accompanied by the entire process of urbanization in China and the improvement of rural drinking water safety.

But Thunder is also very clear. The era of eating all kinds of tricks has long disappeared. Now domestic companies have super imitation capabilities. Huafeng Electric Appliances can stay ahead for only one or two years. In one or two years, it is time to compete in brands, channels, and quality.

Sha Zhengyang has been talking about the blue and red oceans in front of Thunder, and advocated the concept that one step ahead will lead step by step. So even in the months when Thunder was at its hottest business, Thunder was talking to Sha Zhengyang on the phone about how to go next.

If a simple water dispenser is persistent, Sha Zhengyang believes that it will not fail, but this market is far from enough for Sha Zhengyang's ambition.

The home appliance industry was a stage of vigorous development from the 1990s to the first ten years of the 21st century. From manufacturers to channel merchants, and then to parts merchants, countless fierce wars were fought in this field, which directly led to the decline of the Japanese electrical appliance industry, which once swept the world.

Domestic home appliance manufacturers that have experienced the baptism of cruel competition in the Chinese domestic market can be said to be without fear of any company's challenges around the world. Wanbao, Rongsheng, Kelong, Changhong, Konka, Skyworth, tcl, Haier, Gree, Hisense, Midea, and the king of succession has taken over and directly announced the arrival of the Chinese century in the home appliance industry.

The fire at Huafeng Electric also shocked his uncle. He came from Hong Kong specifically to re-examine the water dispenser market and praised Thunder's decision.

At the same time, Huarui Toys and Huaxiang Electronics have also accelerated the construction progress and are expected to be officially completed and put into production this month.

According to Sha Zhengyang's considerations, Huafeng Electric Appliances can consider joint ventures with Wanzhou Electric Fan Factory, and also consider making adjustments in the production of products. For example, it can produce air-conditioning fans in the early stage, and furthermore, it can also consider entering the air-conditioning industry.

Of course, this is also a preliminary consideration for Sha Zhengyang. As for whether it is feasible or not, it depends on Thunder's attitude, and also requires an investigation of the market.

"How good is it?" Lin Chunming also knew that the water dispensers produced by Huafeng Electric Appliances are very popular now. At present, in addition to Angel in Guangdong Province, it is Huafeng in Hanchuan. Both companies are conquering cities and territory.

At present, the "accident" in Huafeng directly heated up the entire barrel water and water dispenser market. The barrel water did not slowly penetrate from south to north from South to north like in the previous life. Instead, it unexpectedly broke out in Hanchuan when it began to be popular in South Korea and swept from west to east.

The markets and enterprises in Guangdong have obviously been affected by this trend and accelerated their development momentum. This is probably the impact of the butterfly effect, which has made the water dispenser and barreled water market no longer as it did in the past life, but has entered a new and uncontrollable track.

"It is expected that sales can reach 300,000 units this year, and sales revenue will be 50 million. Next year, we will strive to sell 800,000 units, and sales revenue will be 100 million yuan." Sha Zhengyang knew that this would definitely stimulate Lin Chunming again, but this is a fact.

However, this kind of rapid growth is probably only three years old. By 1996, Angel and some other brands will probably grow rapidly. It will not be so easy for Huafeng to make a breakthrough in this market. Therefore, Thunder Ting mentioned to Sha Zhengyang the issue of being prepared for danger in times of peace.

"Is it another company with sales revenue exceeding 100 million yuan?" Lin Chunming smiled bitterly, "Zhengyang, did you say you should have suppressed this project and moved it to our Wanzhou?"

"Secretary Lin, the entrepreneurs in Guangdong Province have a very sensitive sense of smell. If they were a year later, the market would probably undergo tremendous changes. Huafeng Electrical Appliances would probably be difficult to seize the initiative. Even so, I think that enterprises in Guangdong will rise rapidly and engage in fierce market competition with Huafeng. However, the market is far from saturated now, so I think Huafeng Electrical Appliances can jointly invest with our electric fan factory and also produce water dispensers." Sha Zhengyang suggested.

"Of course, our city can do not have controlling rights in the company, but enterprises must be registered in our Wanzhou. At the same time, we must ensure that our employees of our company are fully employed, their income increases, and taxes must be paid to our Wanzhou."

Lin Chunming's clear attitude surprised Sha Zhengyang, but when he thought about it, the total assets of the electric fan factory were only a few million yuan, and the net assets were probably even worse. There was no valuable equipment or much practical equipment. Huafeng Electrical Appliances could set up a branch on its own, and the Wanzhou Municipal Government would also welcome him happily.

It is probably just a matter of whether this group of employees can use it. After all, re-recruiting and rebuilding a factory requires a process, and taking over the electric fan factory can achieve capacity improvement in the shortest time, which is crucial to seizing the market at this critical moment.

"Secretary Lin, this..." Sha Zhengyang hesitated for a moment.
Chapter completed!