Volume III, Section IX, Bulletin
Without the help of Dongfanghong Group, his future arrangements would probably be much more difficult, which is the most difficult point for Sha Zhengyang.
I was unwilling to leave the bank because I finally had to cultivate Dongfanghong Group, especially with its abundant cash flow, I could do things that I had never thought about in my previous life but was regrettable after seeing it in TV, Internet and newspapers.
But now that he has left, can the giant ship Dongfanghong still follow him as if he is instructed to the helm when he is taking the helm?
Will Ning Yuechan, Jiao Hong and Gao Baishan, and even Gao Changsong, Yang Wenyuan, and Pan Zhonggui still trust themselves as always?
Yes, I still have some influence on Guo Yeshan and Sang Qianwei, but this is far from enough. The two of them have a far inferior influence in Yintai County, far not enough to influence the intervention that may bring risks when the Dongfanghong Group makes certain decisions.
The problem is that I don’t have so much time to cultivate some resources for my own use.
When walking on two legs, once one of them becomes lame, it will immediately form a huge constraint on future strategies and he cannot abandon any side.
However, facing the leapfrog promotion from the deputy department to the deputy department, it can greatly make up for this shortcoming and save several years. Sha Zhengyang cannot refuse and can only accept it, but now it is inevitable that there will be shortcomings in his other leg.
I have the will but not the strength.
If it is a private enterprise, it may be better, but in the current climate, private enterprises will always be restricted by various factors. Although township enterprises are not as popular as state-owned enterprises, they are collective enterprises after all, and are also part of the public ownership economy. In terms of mechanisms, they are much more flexible than state-owned enterprises.
There are pros and cons, and this is also helpless.
"Thunder, how about Huafeng Electric Appliances?" Sha Zhengyang withdrew his mind. Instead of standing by the river and enviing the fish, it was better to retreat and build a net. However, the Thunder was too weak. Huafeng Electric Appliances was restricted by the development of bottled water, so it was too slow.
"It's okay, it's already started to produce and stock, and the advertising is also starting to prepare. It is expected to be launched in July." Lei Ting replied casually: "There are some markets for bottled water in Nanyue. I have sent some goods to Nanyue to try the water. Anyway, the market in Hanchuan has not yet been built."
"Well, you'd better prepare more stocks. The market in Hanchuan is not small. Once the barreled water market is fully expanded, you have to keep up with Hanchuan. And according to my judgment, it is estimated that the barreled water market will bloom in full within two years. You also need to make a fuss about the diversification of the specifications and quality of the water dispenser."
Sha Zhengyang's reminder made Lei Ting quite excited, "Do you think these two specifications are not enough now?"
Currently, Huafeng Electrical Appliances has launched a water dispenser, which is a desktop and a vertical cabinet type. The desktop is relatively cheap, and the vertical cabinet type is slightly more expensive.
"Market segmentation is a matter of time sooner or later. You can prepare first in this regard to meet market challenges. You should be clear about the imitation ability and production capacity improvement speed of enterprises in the Pearl River Delta and the Yangtze River Delta region. Once they realize that this market is huge, dozens or hundreds of similar companies may emerge in half a year. How can you compete with them at that time?"
Sha Zhengyang felt that he had been less involved in Huafeng Electrical Appliances' affairs. Now it seems that Lei Ting did not realize the pressure of market competition. He underestimated the speed and ability of the domestic market to follow the trend.
"In addition to advertising positioning highlighting brand value, it is more important to launch more competitive products in the market, such as a richer product line. Can you consider adding refrigeration functions?"
Thunder frowned, "We have considered the refrigeration function, and even the process design drawings and samples have been taken out, but that involves the need for compressors or semiconductors to refrigerate. The cost of using compressors will be greatly increased, while semiconductors have poor refrigeration effects. I'm afraid the market response may not be good."
"You are wrong. There are two major benefits to launching high-end water dispensers. One is to establish your own brand positioning. Like Dongfanghong Guojiao 1949, although it is expensive and limited in sales, it is obvious to all kinds of liquors in the entire Dongfanghong wine industry. When it comes to Dongfanghong, everyone subconsciously thinks of Guojiao 1949, which costs 268 yuan per bottle. Then I can't afford it, but I can also drink other Dongfanghong wines. This is a psychological advantage..."
Sha Zhengyang's words made Thunder concentrate and contemplate.
"In addition, you have underestimated the high-end market of water dispensers. You should consider that you are focusing on the official market. This kind of water dispenser with a refrigeration compressor may not be big in the family market, but it may not be necessary in the official market. This kind of official consumption is insensitive to prices, and more than a few hundred or less will not affect the needs of leaders. Moreover, if one leader's office has, it means that other leaders' offices must also have it, and the demonstration effect is very strong."
"As for semiconductor refrigeration, it is a mid-range market, and you can also try it. Decide based on the situation. I think it is absolutely necessary to make a fuss about product segmentation, especially in the future, the market competition will become more and more fierce, and you must establish your own brand positioning,..."
Lei Ting smacked his lips and looked around. He had to say that Zhengyang's brain was easy to use, and his perspective and depth of thinking about problems were more meticulous than that of ordinary people.
If a unit director has a director, shouldn't other deputy directors have it? It's just a few hundred yuan per unit, or office supplies. How big a matter is it to be reimbursed with confidence in public expenses?
After a rough calculation, Hanchuan Province alone is amazing. If the market can be opened, what size would it be in the country?
"Thunder, I will tell you a truth. Don't be afraid of investment in product research. Products like electrical appliances will be updated and iterated quickly. Only by maintaining continuous R&D investment in new products and new processes can you maintain your competitive advantage. Many people don't realize this, or they don't realize how important it is. The more you go back and want to be the leader in the market, then investment in R&D in science and technology must be absolutely necessary, especially once foreign products come in the future and you want to compete with others, you must have confidence in this regard."
Thunder was cleansed by Sha Zhengyang.
However, this time the advice Sha Zhengyang gave him impressed him, especially Sha Zhengyang resolutely mentioned the importance and necessity of investment in scientific and technological research and development. Even many years later, he still remembers the advice Sha Zhengyang gave him on this Lexus GS300.
In the car, Sha Zhengyang and Cao Qingtai called and informed the other party of his decision. Cao Qingtai gave encouragement and support.
Sha Zhengyang knew that his decision would definitely attract many people's confusion and opposition, but he had already made a decision and would not change it. As for some issues that need to be solved, they can only be done through other methods.
"Go to Wanzhou?!" Jiao Hong, Ning Yuechan and Gao Baishan were all surprised and disbelief, "Zhengyang, what do you think?"
"I didn't think much about it, I just wanted to do something, I also did things in the city's economic and technological development zone, and I also did things in Wanzhou. I think I might have more opportunities in Wanzhou. Well, starting from scratch is more interesting to do it." Sha Zhengyang also estimated that they couldn't understand it.
"But when you leave Han and go to Wanzhou, you always feel like you are challenging yourself. Is it necessary?" Jiao Hong frowned, "Wanzhou is too far away."
"The impact is not big, that is, the time to come back is less, but the communication facilities are very convenient now, so you can talk to the phone at any time." Sha Zhengyang smiled and said, "There is no need to be so nervous. You are doing a good job now. Dongfanghong Group will definitely reach a new level this year."
Gao Baishan had a bitter face, and he was in pain and happiness now.
The huge sale of Nature Tang mineral water has made Nature Tang water industry a hit, and the markets in Hanchuan and several surrounding provinces have been stirred up.
Now, the Natural Hall Mineral Water has become popular with CCTV's advertisements, and inside and outside the Great Wall, which has also triggered the mineral water giants in Guangdong to catch up and start to go north to compete for the market.
"Zhengyang, do you think we can build a mineral water plant in Wanzhou?" Gao Baishan asked suddenly.
"Oh? Give me political achievements?" Sha Zhengyang laughed, "It's not that right? I'm not going to worry about such things when I'm a small character."
"No, not exactly. In fact, I was already considering it when you went to the city's economic and technological development zone. Judging from the current production capacity, it seems that it can still meet the needs, but as the market expands, this gap will gradually appear. This is one point, and more importantly, the transportation costs and pressure will become greater and greater."
Gao Baishan is no longer Ameng, and he speaks with the momentum of the boss.
"Wanzhou is a unique geographical location and is the number one city in the east of Han. It is located in the intersection of Henan, Hubei, Shaanxi and Han provinces. In addition, Fulong Mountain, Laojunling and Dabai Mountain are all areas with extremely rich mineral water. Building a mineral water plant there can not only cover the Handong area, but also directly supply the markets of Henan and Hubei provinces, which greatly saves transportation costs and reduces the production capacity pressure here."
The scholar should be treated with admiration for three days, and Sha Zhengyang really wanted to look at him differently. Unexpectedly, Gao Baishan could prepare for the future so early.
"Have you done an inspection?" Sha Zhengyang sighed in his heart.
"Well, I went to Wanzhou to inspect at the end of May, but it was just a preliminary idea. I didn't expect you to go to Wanzhou. Isn't this a god-given opportunity?" Gao Baishan nodded, "Of course, I think it's probably more than Wanzhou. Natural Hall probably needs to immediately choose a site and build a factory in other provinces and cities. Zhengyang, you said in the past, this is a land grab. Now we have strong funds, so we have to take advantage of this opportunity to attack and seize the market!"
It was originally a situation report, but it soon evolved into a business development seminar for Dongfanghong Group, which also diluted the parting sentiment that Sha Zhengyang wanted to leave Handu.
Chapter completed!