The Spring Festival has finally come as people are willing or unwilling.

The 1993 Spring Festival is an exciting and uneasy Spring Festival for many people, because there were so many unforgettable things in 1992.

Decades later, they may not be able to recall many things, but many things in 1992 are unforgettable.

During the early year of the year, Deng Gong’s southern tour, the spring breeze of reform and opening up blew again, which set off a wave of tide in the entire land of China. In the future, countless business masters determined their goals during this period and began their rise.

Similarly, the Shenzhen 8.10 incident finally made people realize the magic of the stock market. Countless people entered the stock market without hesitation and began their journey of either heaven or hell.

There are also some events that ordinary people do not notice, but they feel deeply about people within the system.

The convening of the 14th National Congress established from the Party Committee that we must unswervingly follow the path of reform and opening up, develop a socialist market economy, and further resolve the contradiction between the people's growing material and cultural needs and backward productivity.

As early as August, the State Council implemented the policy of coastal opening of cities in more than a dozen inland provincial capital cities including Harbin, Changchun, Zhengzhou, Chengdu, Handu, and Hohhot, which marked the need to thoroughly penetrate the domestic inland areas and further promote economic development.

For Yintai people, what I may remember more deeply is that Yintai County Economic and Technological Development Zone was officially established, and several joint ventures with Sino-Hong Kong joint ventures began to be built in the development zone.

As the most intuitive point, a car with a black license plate appeared on the streets of Yintai County, especially a beige Lingzhi GS300.

This is Thunder's car, probably a reward for his uncle to come to the permanent residence of the Silver Station as Thunder and to fully contact the Handu on his behalf.

This made Thunder unhappy and often drove the Lexus GS300 to park next to the Santana in Sha Zhengyang to show his crush.

With the change of identity and the busy work, Sha Zhengyang found that he still had some changes, such as the practice of going home to ride a bicycle that he had always insisted on was slowly broken.

At first he wanted to persist, but soon he felt that he was an alien in the strange eyes of the factory, and even affected others. For example, Jiao Hong once asked half-jokingly if he intended to show everyone a demonstration? This left Sha Zhengyang speechless.

Later, sometimes I went to the development zone and the city. If I had to take a meeting at the factory, ride a bicycle home, or leave it in the development zone to ride a bicycle home, this obviously felt a bit sensational, and even a bit of allusion to other leaders' suspicions.

It was very special that I insisted on not equiping myself with a full-time driver, and that was also Sha Zhengyang really felt that it was inappropriate to waste a full-time driver on me.

Gao Duo came back and called Sha Zhengyang and asked Sha Zhenggang to go to his house for dinner.

You can hear Gao Duo's enthusiasm on the phone, and I guess he is doing well in Hainan.

After this guy went south, he rarely called Sha Zhengyang, but he just called when he arrived in Shenzhen, and then told Sha Zhengyang again when he went to Haikou that he had arrived in Hainan.

He parked his car on the side of the road outside No. 38 Chaimen Street. Sha Zhengyang was still very polite and brought two bottles of Oriental Hong Guojiao 1949, which had already begun to be officially launched.

The price of Oriental Hongguojiao 1949 was directly raised to 268 yuan per bottle, which was 50 to 60 yuan higher than Moutai, which greatly shocked the entire market and had already begun to be distributed to various provincial capital cities, with limited supply.

The Oriental Red Advertising after CCTV News has been officially released. It is full of ancient music and a textured picture full of historical precipitation. Especially the special effect processing drops of wine seeped out from the distillation and condensed into a fine stream like a pot, which makes people feel indescribable impact, especially the last sentence of a limited edition, which arouses unlimited interest.

The expenses of this commercial film in just a few dozen seconds have cost nearly one million, which is almost equivalent to the expenses of a considerable movie, but the effect it produces is self-evident.

The influence of Oriental Red Wine Industry instantly covered the whole country through CCTV's dissemination, and the influence it brings will be infinitely magnified in the next few months.

The 1949 version of the 1949 edition of Oriental Red Guojiao is limited to 10,000 pieces, or 60,000 bottles, only 30 tons. It was launched on December 31, 1992, and only two or three hundred pieces were distributed to each province. The hunger marketing methods were used to the extreme.

The first batch of 5,000 pieces were immediately sold out, causing dealers to make phone calls, but they could never get the goods before the Spring Festival.

The second batch of 4,000 pieces was launched before the Spring Festival, and the next 3,000 pieces, Sha Zhengyang was not even planning to withdraw directly from the market, but instead took care of the relatives according to the situation. For example, Gao Changsong's related families in the Guangzhou Military Region and Nanjing Military Region, it would be much more meaningful to open military users to simply sell high prices on the market.

"Surge! It's not enough, Zhengyang, what should I do?" Before Sha Zhengyang could enter the gate of No. 38, Chaimen Street, the phone rang. It was Mao Guorong who came.

These days, Sha Zhengyang answered Mao Guorong, Ning Yuefeng, He Wei, Yang Ke and others with the phone call were almost vomiting, so that he could hear the phone call with a nerve reflex that he wanted to cut it off.

Mao Guorong is in Nanjing. He is responsible for the recent marketing of the five provinces and cities of Jiangsu, Zhejiang, Shanghai, Anhui and Shandong. He Wei is in Lanzhou. He is responsible for the marketing of the entire northwest area. The newly opened Northeast and Inner Mongolia are taken over by Yang Ke, who has always followed Mao Guorong, and Ning Yuefeng is responsible for the two provinces of Hunan and Hubei.

Ning Yuechan is still in charge of Yanjing and has also included the markets in Tianjin and Hebei provinces.

"Brother Mao, don't be so anxious. You know how many goods there are in the factory now, and it's useless to give them all to you. Yang Ke and He Wei call me every day, what can I do?"

Sha Zhengyang was not panicked and said while walking: "It's better to ship fifty pieces every day according to the strength of the dealer. I know they are willing to pay first. It's not this factor, but based on their previous sales status,..."

Meeting the best dealer channel providers and allowing them to bind more closely with the company is the firm strategy of Oriental Red Wine Industry at the moment. Those who temporarily see the hottest and want to share the pie will not be considered at all.

Reputation is important to both parties, and Sha Zhengyang attaches great importance to this.

For dealers and channel dealers who have chongxinyi, we should support them significantly, while those dealers who have milk are mothers can gradually be separated according to the situation.

Sha Zhengyang always mentioned this view at the company meeting, which is one of the most effective strategies to stabilize and develop channels.

"The market is very popular? It is precisely because of the high market is very popular that we must maintain this trend. Moreover, we don't have so many goods. Brother Mao, you know very well." Sha Zhengyang flatly refused when he heard Mao Guorong's suggestion on the phone.

"Absolutely not possible. There are arrangements for this year, no more than 30,000 pieces. This is also a goal. Ninety tons is the limit. In the next few years, it can only be maintained at a scale of no more than 100 tons. No matter how large it is, it will have an impact on market demand and it will be difficult to maintain our Dongfang Hongguojiao 1949 status. You know this more than me."

"Well, I know that in the future, Guojiao 1921 and 1928 will adopt this model. We do not seek how large the output is. Aged Oriental Red and boutique Oriental Red are currently being driven, and the prices have risen. This is a good thing, but I do not recommend price increases. The ex-factory price cannot rise, at least it cannot rise now. As for the wholesale price and retail price, we need to advise dealers, and the price increase must also be a little higher,..."

Sha Zhengyang is very clear about the success of hunger marketing in the future. This high-end product that is used to make brands should not be rushing to move forward, which will only lead to a decline in brand value. Maintaining this high-end and supply-short situation is the best strategy to increase the quality of the Oriental Red Wine Industry.

Mao Guorong only saw the immediate interests. Of course, Sha Zhengyang also admitted that this interest was too tempting, but from the perspective of the long-term development of the company, we must never take the path of killing the chicken to get eggs.

Mao Guorong hopes to take out the quota for this year's Dongfang Hongguojiao 1949 first and use it before the Spring Festival, but Sha Zhengyang did not agree.

In addition to the one thousand pieces that need to be considered to have various relationships, the 1949 Guojiao 1949 in 1993 also had only a fixed quota of 30,000 pieces, 10,000 pieces were placed on May Day, 9,000 pieces were placed on National Day, 8,000 pieces were placed before the Spring Festival, and another 3,000 pieces were placed on motorized backup.

Sha Zhengyang also knew that the amount of 10,000 pieces, that is, 30 tons of Guojiao 1949 was too small. It was a drop in the ocean for the entire domestic market, but he had to do so.

Oriental Red Wine Industry has just successfully established its cards, and has become completely popular through the early preparations, various advertising and current CCTV marketing. To stabilize this style, you must take this path.

The profits of the Oriental Red Wine Industry will not depend on the Guojiao series. No matter how much you sell a hundred tons of liquor, even if you sell it for 1,000 yuan per bottle, it will not make much profit. However, the increase in size is the most important thing for tens of thousands of tons of aged Oriental Red, the influence of the high-quality Oriental Red will expand and enhance the benefits it brings. If you do not distinguish between the primary and secondary, you will make wrong decisions.

Therefore, in the short term, Sha Zheng will not consider significantly increasing the output of the Guojiao series. In his opinion, even by 2,000, the Guojiao series should not exceed 1,000 tons, but it must always maintain a pattern of supply and demand in the market.

"Is Zhengyang here?" Wen Dahong opened the door. When she saw Sha Zhengyang, the smile on her face became more and more, which made Sha Zhengyang feel excited, "Is Brother Duo here?"
Chapter completed!