Of course, Sha Zhengyang didn't know that Jiao Hong and Ning Yuechan had already had a tacit confrontation behind their backs.

Of course, he knew that it was the same, and such things would not be transferred by his will. Even his own feelings were difficult to transfer by his own will. How could he talk about others?

"Zhengyang, this is basically the case." Wang Shu talked endlessly for nearly an hour.

During this period, Sha Zhengyang basically did not interrupt, but only asked one or two questions occasionally, and Wang Shu would supplement it.

"The advertising price of CCTV is indeed delicious." Sha Zhengyang sighed, "but its cost-effectiveness is worth it. If we want to become a national brand, we must always take this step."

"Well, the agency also said that although there is not much room for maneuver, the payment method can be paid seriously. It can be negotiated every half year or even every quarter."

Wang Shu shrugged. He had always been confused about Sha Zhengyang's CCTV dream. Although he also agreed that advertising on CCTV can indeed have extraordinary results, the investment is too great, and for a startup, there is a lot of financial pressure.

However, after he had learned about the sales status of Oriental Red Wine Industry this year as of September, he felt a little relieved. However, when he heard that Han City was going to force Dongfanghong to build landmark high-rise buildings in Han City, his heart was hanged again.

Many companies themselves have developed vigorously, but in the end they have fallen on the break of the rapid expansion of capital chains.

"Well, in short, next year we must see Dongfang Hong's promotional advertisements appear on CCTV, and they will be amazing, so that they will be unforgettable for the first time!" Sha Zhengyang leaned on the sofa, picked up the coffee and took a sip.

Wang Shu arranged to stay in Hanhua Hotel, which is closest to Yintailou Hotel.

Although Yintailou Hotel also has accommodation, it is located in the downtown area and the environment is not very good, so Wang Shu was arranged at the Hanhua Hotel, the guesthouse of the Chinese General Factory. The conditions here are basically close to Samsung.

The Chinese General Factory is rich, and it also often receives business customers from all parties, so the conditions are not bad and the environment is better.

"The crew will come here about next week. They are already preparing the early materials. In fact, they don't use much here, that is, they just take photos from the ancient cellar, and they rely more on their processing."

Wang Shu introduced it, and he had to convince the other party. It would be bad if he didn't come here for a day or two and went back home and let Sha Zhengyang misunderstand that it was just a traveler.

"Well, I only look at the effect." Sha Zhengyang didn't mean it. "The key is to attract attention all of a sudden. Nowadays, many advertisements are dull and uncreative, and our advertisements must be unique."

"You have arranged a lot of things for me. I am also looking for people to prepare for the advertising of Natural Hall. The specific situation depends on your progress. In addition, the packaging and publicity of the overall image of the company is not easy to do. I think the Sun God is doing quite well,..."

Wang Shu was arranged by Sha Zhengyang to create the task of corporate image packaging, which also took great pains to him.

In short, this job is to let the people of the whole country, especially consumers, customers and related merchants know that Dongfanghong Group is a high-end enterprise, with first-class quality, brand, reputation, etc. This comprehensive packaging method will help Dongfanghong to shape its image in all aspects.

"The ci strategy of the Sun God?" Sha Zhengyang naturally knew the ci strategy of the Sun God in Guangdong.

Whether it is the past or this life, the Sun God was at its peak during this period, and Dongfanghong naturally could not match it. However, the Sun God overly relied on the so-called CI strategy and ignored the company's own development, and the final fall also made Sha Zhengyang alert.

"Yes, the Sun God should do the best in shaping the corporate image now. I am going to go to Guangzhou for an inspection after returning to Beijing." Wang Shu was also very interested in the Sun God.

"Well, you can learn from it, but you don't have to imitate it." Sha Zhengyang set the tone, "We just want to establish a corporate image, and we don't have to rely solely on this image to open up the market, which is not realistic."

"That's for sure. I just want to see how they did it and learn from some methods and methods." Wang Shu certainly knew this.

Dongfanghong’s foundation is still the wine industry. If the wine industry wants to survive, it has to speak with its products.

Dongfanghong Guojiao is expected to be officially launched before the Spring Festival next year, which is a crucial step for Dongfanghong.

If this step is stable, it can lay the foundation for the Oriental Red Hegemony.

"Well, then you can take someone to observe and learn from the strengths of the families for my use." Sha Zhengyang said readily: "Wang Shu, there is no need to report everything there. You have the right to make decisions. As long as it is conducive to the development of the company, you can make your own decisions."

Sha Zhengyang was willing to let go because he knew that it was difficult to estimate the work Wang Shu did by using a set of specific calculation formulas. As long as the results were seen, it would be better to let go boldly.

He also believed that Wang Shu could see the prosperity of Dongfanghong Group and would not be short-sighted.

"Zhengyang, I feel that you are very interested in the film and television industry. In addition to the fact that our products can be advertised through implantation and achieve marketing purposes, do you have any other ideas?" This is also a question that Wang Shu has always been curious about.

Because he felt that whenever he mentioned implantation promotion through film and television works, Sha Zhengyang was in high spirits, and this method was first proposed by Sha Zhengyang, and it was directed to those influential films and television films.

Last time, he listed a lot of film and television dramas that were being filmed for him. Sha Zhengyang seemed to know them well and directly selected "Beijing People in New York", "Enjoy the End", and "I Love My Home".

Wang Shu has been dealing with these films and TV series in the past few months, so he naturally knows that these dramas are not simple. Not only are the directors famous, but they are also very well in line with the times.

In a word, it is full of the atmosphere of the times and has the potential to be famous.

If Dongfanghong’s products can be negotiated in advance and show their faces, they will definitely play a good publicity role.

Sha Zhengyang's "deep" understanding of the film and television industry made Wang Shu wonder if this person intends to enter the film and television industry?

Especially this time, when Wang Shu saw Dongfanghong Group expanding heavily, not only began to deploy the mineral water industry, but also acquired a construction company. Following his introduction, he was even more ambitious and aimed at the whole country.

This diversified momentum made Wang Shu worry, and he also felt that Sha Zhengyang was also interested in using Dongfanghong's strong capital to enter the film and television industry.

"Other thoughts?" Sha Zhengyang asked in surprise: "What does it mean?"

"I think you are very familiar with the film and television industry in Yanjing. You know the directors and actors. Have you ever paid attention to this area? Dongfang Hong is also interested in entering the film and television industry?" Wang Shu asked clearly.

Sha Zhengyang was a little embarrassed. Can you say that he had a memory of his previous life that was too impressed by these works?

Jiang Wen and Wang Ji in "Beijing People in New York", as well as the song "Thousands of Questions", which was also Sha Zhengyang's specialty song often dominated the song in the singing room in his previous life.

Wang Zhiwen, Jiang Shan and Liu Bei in "Enjoy the End", have fascinated countless young men and women, and they are no exception. The roles played by Jiang Shan and Liu Bei are still vivid in Sha Zhengyang. As for "I Love My Home", they have been popular for many years and have become national dramas.

"Uh, no, no, Dongfang Hong has no intention, at least it is not there now. Dongfang Hong is already complicated enough now. I think it is already very rare to be able to do what she is doing now." Sha Zhengyang quickly waved his hand, "Uh, the reason I know more about the film and television industry is because I pay more attention to it, um, or you can understand that I like some of these actors."

"Actor?" Wang Shu blinked his eyes with a smile, "Gong Li? Jiang Shan? Liu Bei?"

Because of the relationship between Thunder, and Wang Shu knew Sha Zhengyang and the others with pure help and became familiar with each other quickly, especially when he had the experience of convincing Lao Cui together, Wang Shu was not as restrictive and concerned as other people in the Dongfanghong Group, and he had to speak much more easily, especially when it was not involved in work, which was even more casual.

Sha Zhengyang was ridiculous and hilarious, "Well, you think too much, but the film and television media industry will surely flourish in the future. With the rapid development of a country's economy, the people's demand for cultural and entertainment products will become increasingly greater and higher. It is not a bad thing to intervene at this time, but Dongfanghong is not suitable now, and it should do its best to do its business first."

"Okay, that may be because I have a wrong understanding." Wang Shu shrugged, "I thought you were interested in investing in these film and television companies or works, and I had contacted them specifically. I think that the works you mentioned are likely to be popular, and if you invest, you won't lose."

"It's better to be exempted." Sha Zhengyang tried hard to restrain his inner impulse. There were many good film and television works in his mind, but now it is not a time to intervene. Dongfang Hong still has to strengthen his career and accumulate more capital to be qualified to talk about other things.

And there is another key issue. Sha Zhengyang knew that he would not have been in Yintai for too long. When Dongfang Hongguojiao was listed in 1949, Dongfang Hongwu Industry's position in the liquor field was further consolidated, and Natural Tang mineral water was also on the market and hot-selling, so he should leave.
Chapter completed!