"But I still plan to talk about the ups and downs of the year." Sha Zhengyang seemed very calm, with his hands folded and his elbows leaning against the table, calm and composed.

"It's not easy for us in a year, it's not easy. From the beginning, well, I remember Mr. Ning talking about ideas. Mr. Ning said I was whimsical, and he talked about vision with Baishan. Baishan said it was a fool, well, but with our concerted efforts, we came over."

Sha Zhengyang spoke very slowly and his tone was also very calm.

"I remember asking Mr. Dong and Mr. Hu whether our Dongfanghong can go on. Mr. Dong and Mr. Hu told me that they have this confidence and can do it, but whether they can go on depends on whether I have the determination. I deeply agree with it."

"Confidence and determination determine whether we can go on, but our vision and mind determine how far we can go." Sha Zhengyang's tone suddenly turned several degrees higher. "To be honest, sometimes I don't feel proud intuition. I told myself that Sha Zhengyang is really good. In more than a year, the original Hongqi Winery has become Oriental Hong Group, and its sales have changed from a maximum of only three to four million to 1.5 billion. Well, this data is relatively conservative, but before it is realized, I will not speak loudly, and it has increased by 40 times. It's time to satisfy it."

"But should we be satisfied?" Sha Zhengyang looked around with a gentle and quiet look. "Based on reality, we should be satisfied, but looking at the future, we cannot be satisfied."

"That's right, we are already a first-class liquor company in Hanchuan Province, but compared with the eight famous liquors, our foundation is still far behind. But how the foundation comes from it requires year after year of accumulation and precipitation, and it does not take a night of effort." Sha Zhengyang's speech speed became faster.

"A truly well-founded wine company, even if it suffers from various factors and falls temporarily, as long as you use the right person and choose the right path, you can quickly rise up again. A wine company without the foundation may never get up again if you make a mistake. So I hope that our Dongfanghong can be a wealthy company with the foundation."

Sha Zhengyang's words touched Dong Guoyang and Hu Wenhu very deeply.

A wine company with background can still turn around at any time even if it is in trouble. This is indeed incisive. Like the eight famous wines, even if they decline, they can rise again at any time as long as they are given a chance. This means that it has background or wealthy families.

"The liquor industry is the core pillar industry of our Oriental Red Group. It can only be strengthened, not weakened, but this does not mean that our Oriental Red Group is limited to the liquor industry." Sha Zhengyang's tone changed again.

"The concept of diversification is very popular now, and there are many different opinions, but what I want to say is that this is a false proposition. If you are entangled in the concept of diversification, it is purely full. The key is whether you can master the main and auxiliary relationship."

"If the auxiliary business can provide support for the main business and make the effect of the two equal to one, then you have to make their cooperation more closely. If not, either you will give up decisively, or you will let the right people do it, or maybe it can bring you unexpected surprises. This is my view on the relationship between the main and auxiliary."

Sha Zhengyang knew that the group had some opinions on the rapid expansion of Dongfanghong from the liquor industry to the mineral water and water dispenser projects, and quickly acquired the county construction company.

In their opinion, the Oriental Red Wine Industry is still in a stage of rapid growth and should focus on the liquor industry rather than being distracted by others.

Sha Zhengyang admitted that there is some truth to this view, but he felt that specific issues should be analyzed in detail. If the mineral water and water dispenser projects and even the acquisition of construction companies had a substantial impact on the main business of liquor, then this view is correct.

But in fact, liquor is still the absolute main business in the Dongfanghong Group, and the allocation of funds and personnel has basically not affected the liquor industry. The main energy of Ning Yuechan, Jiao Hong, Mao Guorong and even Wang Shu is still focused on the liquor industry.

The only thing is to pull Gao Baishan out, and Ning Yuefeng was only pulled out in the later stages.

Gao Baishan's role in the Oriental Red Wine Industry is not obvious. He is mainly responsible for infrastructure logistics. There are many people who can replace him. As Yang Ke, He Wei and others grow up, he can also replace Ning Yuefeng.

In Sha Zhengyang's view, the mineral water market is not only an unexplored blue ocean, but also an extremely broad market. Taking the lead now means that competitors may have to pay ten or even hundreds of times the price they may not be able to recover.

Moreover, Dongfanghong has another major advantage in making mineral water. Dongfanghong Wine Industry has established offices and channel networks in the provincial capitals of more than a dozen provinces and cities.

This channel network is largely connected to wine and can be borrowed. If you don’t use such a big advantage, you will be punished by God.

Similarly, mineral water channels can also be used in liquor in the future. As long as you ensure that the brand and quality of Dongfanghong and Natural Tang are not problematic, this is actually the effect of one plus one greater than two.

As for the water dispenser project, it is just a simple cooperation. In the future, it will focus on Thunder. Of course, both sides will cooperate in marketing, but Dongfanghong will not participate in the management there.

The same is true for county construction companies. Dongfanghong can provide financial support for it, but does not participate in management and is still dominated by the original team. Of course, Dongfanghong will seek more opportunities for it within its ability. For example, this time Dongfanghong will start building landmark buildings in the city.

After clarifying his point of view, Sha Zhengyang began to step into a substantive topic: "Let me talk about the concept and plans of our Oriental Red Group in the next year."

Wang Shu, Tang Tingguang and Zhao Yishan were the most nervous and excited.

Before this, Sha Zhengyang had never officially revealed the future development plan of Dongfanghong to the three of them. This time, the three of them were approved to participate in such a level of meeting, which actually included the three of them in the management of Dongfanghong Group.

This is a sign.

"Let me first talk about the wine industry. Aged Oriental Red will be the main focus of the next year. We have successfully opened up the market among young people through high-quality Oriental Red. However, to consolidate the main group of drinking, we must rely on aged Oriental Red,..."

"The Guojiao Oriental Red Series is the foundation of our future Oriental Red. In this area, we will not pursue production capacity and sales, but we must maintain its brand, well, and it has its own style." Sha Zhengyang still couldn't help but use a cross-age word style.

Seeing that everyone was confused about what the character was, Sha Zhengyang also patiently explained.

The high-end style, that is, the high-end style in the minds of mid- and low-end people, makes the middle- and low-end people yearn for and even take pride in possession and use, rather than the simple ability to show off. This is the key to whether a brand can achieve market penetration and infiltration.

"Liquor has always been our main business, and it is also the biggest source of our cash flow. Next year, I hope to see mineral water challenge. You must know that in terms of cost, mineral water has more advantages." Sha Zhengyang obviously has high hopes for the mineral water project.

"The radiation range of mineral water is limited, but when mineral water still has some luxury in inland areas, this radiation range is not limited for the time being, so we must use this window period as much as possible to expand the influence range and penetration of our products,..."

"In the next three to five years, the domestic mineral water market will usher in a melee and fierce battle. Various local brands of mineral water will compete viciously. What we need to do is to establish our standards before the fierce battle begins. At the same time, we also need to select locations and build factories in each area to reduce the cost impact of regional distances and differences."

"Mr. Zhao's unity construction has your own plan, I won't say more, but the county in the development zone is unified to you, and you must match it according to the rules. In addition, on the issue of the city asking us Dongfanghong to invest in the construction of a 38-story building, although Zhongyi Construction cannot undertake a building of this height, I think it is possible to build some annexes as a subcontractor. There is no problem with the podium and even ancillary facilities. The cost of more than 200 million yuan is no reason why we don't share a piece of the pie!"

Sha Zhengyang doesn't like nonsense. Even for such a relatively important meeting, he would try his best to convey his thoughts and let everyone discuss them together.

If there is really something wrong, then let’s modify it.

Next, everyone will give a brief introduction to their own work.

Although the meeting was a bit sudden, it was a work for everyone after all, so there was no need to make any preparations. It was all about the several goals proposed by Sha Zhengyang.

The key point is to return to the city and ask Dongfanghong to bear the concerns of this landmark building.

"I can understand everyone's worries, but everyone should also know that we cannot avoid or shirk this kind of thing. We may encounter it in the future. Everyone should be mentally prepared." Sha Zhengyang smiled and said, "Since we can't avoid it, we must find ways to turn bad things into good things."

"Bad things turn into good things? Mr. Sha, do you mean letting Universal Construction intervene in the contract of some projects?" Tang Tingguang likes this style of discussion that everyone sits together without any scruples. In his opinion, this method is like a family, and everyone's spirits can be gathered together.

"No, that's only part of it. The city wants us to bear it. So I think there is a lot of room for operation on the issue of land. If you can acquire a piece of land in the city at a low price, after completion, just this piece of land plus real estate can become our Dongfanghong's best collateral."

Sha Zhengyang's eyes were brighter, as if he was looking forward to something.

"In the future, the land in the city will become less and less expensive. Similarly, with the development of Handu's economy, such landmark buildings have a lot of room for appreciation, whether used as hotels or office buildings. Later, you will find that taking advantage of the loss."

***

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