Oriental Red Wine Industry will usher in a marketing war at the end of the year. July to October is a breathing period. The only focus is on the Northeast. However, Mao Guorong and a group of people are familiar with each other, so it is safe.

The Lao Cui concert, which was connected in November and December, was also a marketing and promotion war in Shandong, Zhejiang and Guizhou and other provinces, and was also the final layout in 1992. In addition to Yanjing, Zhejiang Province is also the focus.

Sha Zhengyang, who is in Yanjing, also received news that the China Cancer Foundation plans to invite Lao Cui to hold a concert in Yanjing, and they will be responsible for coordinating the specific procedures.

This is an opportunity and a breakthrough. Oriental Red Wine Industry will participate without hesitation.

Holding a concert in Yanjing is of great significance to Lao Cui, which means that the ban period in recent years is gradually thawing.

It is also extraordinary for Dongfanghong. This is the capital and a place where military strategists in the shopping malls must compete for. The marketing in Yanjing is launched, which means that Dongfanghong has finally moved from the local level to the whole country.

At that time, including Sha Zhengyang and Ning Yuechan will personally participate in the arrangement and layout of this marketing war.

The rest is the tea beverage project.

Sha Zhengyang from the Handa Food and Biological Laboratory has brought Ning Yuechan twice, and some basic details have been negotiated.

Of course, according to Sha Zhengyang's idea, a simple ice green tea variety is definitely not enough.

Sha Zhengyang also proposed a series of new product development ideas such as ice black tea, honey jasmine tea, honey grapefruit tea, etc.

This also aroused great interest from Handa Food Biological Laboratory.

Nothing else, Dongfang Hong is willing to invest in a funding position and provides funding for their research. At the same time, she is willing to sign an agreement to purchase research results. Such a customized solution is very suitable for research units like Handa Food and Biological Laboratory that lacks sufficient funds.

Someone pays money and provides research directions. After the research successfully achieves the goal, he will also pay a certain reward to buy out the research results, which is almost guaranteed by drought and flood.

In this way, whether it is Hanchuan University or the biological food laboratory, it is a good thing that is happy to see.

Sha Zhengyang has not yet figured out who will undertake this project, and it is also a question of what kind of way to do this project.

The mineral water project is jointly invested by Hongqi Village, Dongfang Village, Sanlian Village and Dongfang Red Wine Industry. What about the tea beverage project?

Oriental Red Wine Industry is a wholly-owned investment?

Or should I bring another company in, such as the state-owned Xinhu Tea Farm?

Sha Zhengyang felt that he was afraid that Xinhu Tea Farm would not have the courage yet. Of course, if Cao Qingtai strongly supports it, it would be different.

I can only take one step at a time.

Thunder called and said that he had been following the Shenzhen Stock Exchange. It is said that the stock market in Shenzhen is very popular. He received news that Shenzhen would draw lots to buy new stocks in August. This is a very exciting thing, but Thunder also said that he was not very interested.

Thunder's phone call aroused Sha Zhengyang's memory. The Shenzhen lottery fraud incident shocked the whole country at that time, and almost led to an uncontrollable mass incident. Later, 500,000 lottery forms were added temporarily to be considered as pressing this matter.

However, I have to admit that drawing new stocks to draw lots is indeed a good business that can make money without losing money at this time.

But he was not very interested in Sha Zhengyang, as it was too time-consuming and required to mobilize a lot of manpower. There was no need to make a fortune and there were too many opportunities in the future.

The development of Haizheng Transport Industry is quite stable. Sha Zhengyang is increasingly optimistic about the role of Lantianhang as a driver. After so many years in the Chinese general factory circle, Lantianhang has greatly improved its emotional intelligence, IQ and network experience. Now, it has shown its advantages after taking over Haizheng Transport Industry.

A few days ago, Lan Tianhang and Sha Zhengyang met again and specifically talked about the issue of water and land transport connecting Jiazhou ports. Sha Zhengyang also fully supported him to open up this route.

Once this joint is opened, the transportation costs of goods from the Dongfang Red Wine Industry to Hubei, Anhui, Jiangxi, Jiangsu and Shanghai can be saved a lot, not only can it allow Haizheng Transport Industry to obtain a very stable source of goods, which will add strength to the formation of a more stable cooperative relationship between the two parties, and this will benefit both parties.

When Sha Zhengyang began to take over Hongqi Winery, the concept made had begun to take shape. For example, the development momentum of the Oriental Red Wine Industry was even better, and the mineral water project was fine, while the tea beverage project was triggered by the inspiration from time to time.

If the wine industry is the core and the water industry and tea beverage projects are formed as the two wings, then a huge food group empire will basically take shape.

During the early to mid-1990s, China was basically due to a shortage of materials. As long as you can grasp this opportunity well and maintain a balance between product quality, production capacity and marketing, then you can't do it without making money. The initial original accumulation will depend on the past few years.

For Sha Zhengyang, building a corporate group is of course very important, but more importantly, it is to cultivate a group of people who "own ones".

It’s not that Sha Zhengyang is so narrow-minded that he can’t stand people who are stronger than him, but now people with strong abilities are not able to afford them, or it is impossible for him to obey him.

After witnessing their experience of leading them to start a business and rise together, their conviction and recognition of themselves made them more willing to accept their views and opinions.

What I need now is a group of talents who can implement their opinions without reservation rather than be skeptical of their views. With their memory and insight, they can unswervingly implement and implement them according to their plans. Only by winning success first can they be qualified to talk about other things.

The food industry is not what Sha Zhengyang values, but it has to be admitted that the food industry is currently the one that can achieve the most original accumulation.

The liquor industry has extremely high profit margins. Fast consumer goods such as mineral water and tea beverages bring high cash flow, and the profit margins are also not low. If these three parts are done well, it can be said to be three printing presses for printing money.

Without strong capital support, it would be a luxury to realize Sha Zhengyang's dream of industrialization, even if he had memories of his previous life.

Also, there is not enough political capital to support you. Even if you have money, you are still powerless in many things.

Both are indispensable.

Tianfu Cola, Arctic Ocean, and Asian soda were acquired by Pepsi and completely killed. Can you stop it?

Xiangxuehai, Meijiajing, Vitality 28 and other national brands are the same. Can you reverse it?

The fierce battle of the vcd industry was filled with wars, and once became the first national electronics industry, with infinite scenery. Can you afford it?

The result is that foreign companies such as Philips, Siemens, Scoopers, and Deyi, who have mastered key core technologies and production capabilities can make a fortune. Can you change it?

Lenovo Technology Industry and Trade is the route of trade Industry and Technology. In that era, could you say who is right and who is wrong? Can you turn it around?

Just like the tragedy of chips and mobile phone systems more than 20 years later, can it be changed?

In a word, there are too many regrets. Sha Zhengyang’s reversal cannot be separated from capital resources and political resources. He needs enough capital resources that can be controlled by himself. In terms of political resources, he can only rely on himself to work hard, and this is his goal.

China has never lacked scientific and technological talents, businessmen and entrepreneurs who can operate, and even later on, capital and resources, but it lacks a combination of wise men and resource controllers who can gather these resources together to change the world.

Sha Zhengyang hopes that he can do that in the future, or that he can have the ability to gather these elements to make up for many regrets in his previous life, rather than simply being a high-level official, earning as much money, and sleeping in as many women.

Sha Zhengyang has too many ideas, but he has not turned back to the angered online youth for decades. He is very clear that to solve all this, it is necessary to accumulate and lay the foundation from all aspects, from industry to capital, from channels to talents, from connections to resources, none of them is missing.

The kind of good thing that you think you have some knowledge and ability and can do it at will, but others will accept it when you see it.

Foreign capital is not a tiger, but you should not treat it as a target that can be used to fleece at will. You have to fight with it, both in cooperation and competition.

He is now accumulating various resources through the process of fully building Dongfanghong, including capital and channels, as well as talents and connections.

Judging from the current situation, the accumulation of capital and channels is done well, and the connections are OK, but the savings of talents are not enough.

Those who can get to Sha Zhengyang's eyes are not counted as technical talents like Dong Guoyang and Hu Wenhu. After all, they can only be limited to the liquor technology industry, and what he needs is a generalist.

Jiao Hong is now his most optimistic, and his abilities are quite balanced and comprehensive in all aspects. In comparison, Ning Yuechan and Mao Guorong are slightly inferior.

Ning Yuechan has the spirit of hard work and is willing to learn, but after all, she has been in Murakami and Hongqi Winery, and her knowledge is still a little narrower, and the time is too short, so it needs further polishing. Mao Guorong mainly focuses on sales and is not very familiar with production and administrative management.

Gao Baishan could barely be taken into consideration, but Sha Zhengyang felt that Gao Baishan's understanding was slightly worse, not as good as Ning Yuechan. Perhaps there was no problem in the early operation of the mineral water project. When the company really grew bigger, it was still competent. Sha Zhengyang was very suspicious.

If there is a chance, Sha Zhengyang hopes that people including Ning Yuechan, Gao Baishan, Ning Yuefeng, He Wei can take some time to recharge in college and study for more than one year after a complete production, rather than the short-term training that is easy to do. Only in this way can they truly improve their abilities.

However, under the current circumstances, this idea can only be a luxury, but Sha Zhengyang hopes that after the end of next year, these people can take turns to learn how to charge.

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Chapter completed!