The phone rang, and Sha Zhengyang answered the phone, it was from Yanjing.

Wang Shu.

"Zhengyang, it's OK." Wang Shu seemed very excited, as if he could feel the smell of alcohol through the phone. "I have watched a movie, and the wine bottles and trademarks of Hongqi Daqu appeared three times in total. The front and language were very clear and had not been cut off. You can rest assured now."

"Oh?" Sha Zhengyang was also a little excited. This was also his masterpiece, but it was questioned by many people including Ning Yuechan, Mao Guorong, etc., but Sha Zhengyang insisted.

He sponsored a Cherokee in the crew of "Qiu Ju's Sue", changed to the Hongqi Daqu three appearances, and said with a line like Wang Shantang, a village chief played by Lei Kesheng, while sitting at home drinking, "It's still the wine is exciting."

"Can you see it clearly in the film?" Sha Zhengyang knew the strength of "Qiu Ju's lawsuit", and he also liked this film very much.

Not only is the performance of Gong Li and Liu Peiqi among the actors, but it is plain and simple but profound, but more importantly, his tendency to like this film, that is, China is moving from rule of man to rule of law, and everything must be subject to the law.

Besides, after the release of "Qiu Ju Ju's lawsuit", it won almost all domestic awards, including the Golden Rooster Award, the Hundred Flowers Award, and the Golden Lion Award in Venice. This film may not be loved by many people many years later, but it should be said that it is one of Zhang Yimou's representative works in the early stage.

Since Cui Jian, Sha Zhengyang has been connecting with cultural people in Yanjing circle through these channels. Although Cui Jian is only a musician and is a bit far from the film and television industry, with this connection, it is not difficult to connect to the online industry.

So after learning that "Qiu Ju's lawsuit" has started filming, he thought about how to use advertising implantation to promote the Oriental Red Wine Industry.

In this era, there is no concept of advertising implantation in China at all, let alone film production.

But Sha Zhengyang knew how deeply this kind of advertising implantation was in the hearts of the people many years later, and its effect was amazing.

It took a lot of trouble to get in touch with the producer, but Zhang Yimou's film was not involved without his nod, so in the end, he asked Guo Yeshan's classmate to bring a word to help him, and he met Zhang Yimou.

The requirements for Oriental Red Wine Industry are not high. In fact, many indoor scenes in the film only require a bottle of Red Flag Daqu on the front. Of course, the most important thing is the village chief’s words, which is worth a Cherokee, and this Cherokee is for use during the filming of the filming crew. After the filming is completed, the crew will handle it themselves.

Zhang Yimou is not as unreasonable as he imagined. Without affecting the plot structure, some minor details are recognized. After all, a brand new Cherokee can indeed bring a lot of convenience to the entire crew, including him as a director.

More importantly, Sha Zhengyang also clearly expressed his willingness to provide more cooperation and support in Director Zhang's future movies. Of course, for the Oriental Red Wine Industry, there is only economic support, which is also a win-win situation for both parties.

The method of advertising implantation is not suitable for movies at present, so when Sha Zhengyang negotiated with Director Zhang and the producer, he only mentioned that he hoped to use this method to expand the popularity of Hongqi Daqu. After all, this film describes the northwest region, and the sales momentum of Hongqi Daqu in Ganlong is indeed very good.

This term has also gained their recognition, avoiding the disgust that may arouse by being too strong in business.

Hongqi Daqu can only be regarded as a low-end brand in the Oriental Red Wine Industry, but it sells well in many places, especially in rural northern areas, to consolidate the coverage of low-end products, and is also the foundation of a large wine company that wants to make a difference.

This is also a factor that Sha Zhengyang hopes to accelerate the expansion of production capacity. No matter how small the mosquito legs are, they are still flesh. A wine company covering all levels of high, medium and low is the real atmosphere of everyone. Just like Wuliangye, there is Jianzhuang, Jiannanchun, there is Mianzhu Daqu, and Tuopai, there is Liu Langchun.

"Don't worry, it's very clear that the film will be held at the Great Hall of the People at the end of the month."

Wang Shu's tone was full of pride. He also made a lot of efforts to help with the operation, which was far beyond his work as a legal counsel, but he was still very satisfied with being able to participate in such matters.

"Okay, it's a pity that our Oriental Red Aged Brew cannot appear in the Great Hall of the People, otherwise that would be even better." Through many contacts and working together this year, Sha Zhengyang and Wang Shu are very familiar with each other, and even surpass the familiarity between Wang Shu and Thunder.

"Okay, be content, you're going to the Great Hall of the People. Why don't you put it on Tiananmen Square?" Wang Shu was also happy on the phone, "Your appetite is getting bigger and bigger and bigger now."

"Don't think so mysteriously when entering the Great Hall of the People. One day, our Dongfanghong will be able to put it into its banquet hall!" Sha Zhengyang was so imposing, "Look at it, it won't take long."

"Well, I hope, by the way, Zhengyang, I feel that you seem to be very interested in working with these movies and TV. Do you intend to develop in this regard?" Wang Shu asked.

"Haha, I am a liquor company, where can I have the resources to do film and television?" Sha Zhengyang smiled and said, "But you also know that advertising in the consumer goods industry is very important. Cooperating with film and television products can win-win results. I am very optimistic about "Qiu Ju's lawsuit". One hundred and two hundred thousand investments can achieve the effect of one million advertisements, and it can be sustained. I think it is worth it."

"Well, it seems that you really think it's valuable to cooperate with film and television. Well, you mentioned it to me last time, and I'll ask you for inquiries. There are quite a lot of literary and artistic people in the capital. Zhao Bao just filmed "The Imperial City Gener". There is also a TV series adapted by Wang Shuozi to film. Yingda also has an indoor sitcom that I heard it is. If you are interested in cooperating, I'll contact you again."

Wang Shu was also very curious about Sha Zhengyang's tendency on the phone, but Sha Zhengyang's keen sense of business and decisive courage also made him convinced of this guy who was two years younger than him, otherwise he would not be willing to help Sha Zhengyang jump up and down.

Sure enough, Sha Zhengyang felt excited. Zhao Baogang's "Enjoy the End" and Yingda's "I Love My Home" are undoubtedly the TV series that Sha Zhengyang has the most impressed by this era. Of course, there are also "The Story of the Editorial Department" and "Desire".

However, when I took over Hongqi Winery, I didn’t have much energy to consider other things. Moreover, "The Story of the Editorial Department" had already been staged at that time. If you want to say that "The Story of the Editorial Department" is the most suitable for advertising implantation, it’s a pity that I missed the time.

However, Zhao Baogang, the director of "The Story of the Editorial Department", made Sha Zhengyang recall "Enjoy the End", so he consciously asked Wang Shu to help find similar TV series, so that he could continue to provide exposure opportunities for Dongfanghong and even the future products of Natural Hall through film and television programs. This is far more cost-effective than investing huge advertising fees in general TV stations or newspapers.

"The Imperial City Gener" Sha Zhengyang also had some impressions, as if there were stars gathering, Sun Chun, Song Jia, Xu Qing, Wang Zhiwen and others, but this drama was not very popular, at least it did not leave much impression on Sha Zhengyang.

It’s all over, but two TV series that are destined to be popular, such as "Enjoy the End" and "I Love My Family", cannot be spared.

As long as the products of Dongfanghong and Natural Tang can be implanted, at least these two products can be made available on TV for many years, it is worth it based on this.

No one knows better the effect of this implantation method than Sha Zhengyang, especially in such situations where people have not yet realized how good the first record will be, and how large the proportion of investment costs and returns is.

"Can you get on the line?" Sha Zhengyang asked suppressed his inner excitement.

"Hi, Zhang Yimou can get online. Nowadays, the market economy is all about money. Our products are not fake or shoddy. As long as you are willing to pay, there is nothing you can't handle." Wang Shu was very confident, "but if you want to do it, you have to arrange it in advance. If you have a script, you have to stuff private goods into it, and there must be some modifications, so you have to intervene early."

"Okay, please help me contact. I guess Lao Cui's concert in Beijing must have a show, and we need to sponsor it. If we don't have our Dongfanghong sign at the foot of the imperial city, our Dongfanghong cannot be called a first-class brand." Sha Zhengyang paused, "CCTV can also contact us there to see if there are any tricks. In the second half of the year, we must make big moves."

Wang Shu took a breath on the other side of the phone, wanting to go to CCTV?!

This is not a small fuss!

It costs hundreds of millions of dollars to go to CCTV, and CCTV does not directly accept corporate advertising. It also needs to find an advertising agency. There are also various expenses here, which will be deeper.

Although I don’t know exactly what the sales status of Oriental Red Wine Industry is, Wang Shu also knows that Cui Jian’s “Rock on the New Long March” concert in multiple cities has been held in succession. Oriental Red Wine Industry and Cui Jian’s team worked happily, and both sides took their own needs, which is a win-win outcome.

But now Dongfanghong is definitely not satisfied with opening up markets with Cui Jian, one province, one city, one city, and one city, and they have greater ambitions.

Going to CCTV should be the most direct example. As for the promotional method in film and television, it is just a small fuss.

"Zhengyang, what do you mean is that you have left the contact here to me?" Wang Shu still needs to confirm.

The burden is not light. I don’t want to help contact the film and television crew as simple as it is. The funds involved are also terrifying. Wang Shu thinks that his relationship with Dongfang Hong is not that level.
Chapter completed!