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Volume 2 Each has its own strategy Chapter 40 The complexity of state-owned enterprise reform

Several city leaders know a little about the profits of the liquor industry that the profits of the tobacco and alcohol industry have always been the leader in the industry.

It’s good to say that cigarettes are sold by the state, but wine has been released a long time ago, and it basically depends on market competition to determine the outcome. Even local protectionism is difficult to play a lot, especially for products that have become famous in the market, which is even more difficult to intervene through administrative means.

Hanchuan has always been a major liquor province in liquor, and several golden flowers have strong market competitiveness and high market share across the country.

Now the rapid rise of the Oriental Red Wine Industry has become a local powerful figure second only to Hanchuan Province and has even posed a threat to the latter position of several golden flowers. Lin Chunming, who took over as executive vice mayor, naturally heard of this phenomenon.

When Lin Chunming served as the Minister of Organization last year, he didn't think so, but he just felt that this township enterprise was very innovative in organization and construction.

Unexpectedly, more than half a year passed, this company was rising at an unprecedented miracle speed, becoming the second largest liquor company among the hundreds of liquor companies in Handu, after Quanxing, and it can rank among the top few in the province. Moreover, the market of this company is not mainly in the province, but all are opening up markets outside the province.

The most intuitive feeling is that you can see all kinds of oriental red wine tricks in the streets and alleys of Han City, especially in the food stalls and restaurants around several universities, all kinds of youthful messages can be seen everywhere on the promotional posters of the oriental red wine industry.

Lin Chunming even saw some cheap and beautiful yellow warning signs appearing on the city's sanitation workers. Of course, there are inevitably signs from the Oriental Red Wine Industry on it.

He asked, and it was said that this was the result of the cooperation between the Municipal Traffic Police Detachment and the Municipal Sanitation Department and Oriental Red Wine Industry, and everyone was very happy.

This sign reflects that the market share of Oriental Red Wine Industry in Handu is definitely increasing.

However, Lin Chunming also learned that the market products of Oriental Red Wine Industry are mainly mid- and low-end liquors, and the high-end market is still occupied by Moutai and a few golden flowers, which is also in line with the current situation of Oriental Red Wine Industry.

"Xiaosha, as you said, your sales will reach 90 million in the third quarter. Wouldn't the annual sales revenue exceed 100 million?" Lin Chunming asked with a smile: "I remember when Secretary Huang and us came to your company last year, you said that your sales revenue should strive to exceed 50 million. Why did it more than double after half a year? How did it do it?"

Sha Zhengyang heard Lin Chunming's implicit sound, and felt relieved.

He is not afraid of not questioning, but afraid that you will not ask, ignore it, and treat yourself as bragging. That is what Sha Zhengyang is most worried about.

"Mayor Lin, the plan has not changed quickly." Sha Zhengyang seemed confident, supported his hands on his knees, leaned forward slightly, without any guilt or timidity.

The area in the small conference room is not large. Huang Shaotang is sitting alone in the single sofa in the front. Lin Chunming and Huang Shaotang are sitting across the coffee table, while Huo Lianzhao is sitting on the double sofa on the side of Huang Shaotang. The other three sofa is sitting next to Chen Qi and Cao Qingtai.

Only Sha Zhengyang sat in the middle of the three-person sofa near the door, which was a bit like a three-person trial.

This should be a team that Huang Shaotang trusts more, or that Huang Shaotang values ​​more.

Huang Shaotang is a foreign cadre. Although he has been in Hanchuan Province for a while, he has adjusted to Hancheng City before he has stabilized his foothold and has been in office. It can be said that this year has not only been a process for Huang Shaotang to adapt to and become familiar with the Hancheng City political ecosystem, but also a process in which Huang Shaotang began to take root in Hancheng City in an orderly manner and gradually establish his own team and influence.

This is basically a process that a foreign cadre must go through, ranging from one year to two or three years, and this has a lot to do with the main leader's political control ability and the support of the superior organization.

Huang Shaotang has done a pretty good job. In more than a year, he has managed the situation steadily. Lin Chunming became executive vice mayor and Huo Lianzhao took over as Organization Minister is the most typical sign.

"Oh, how do you say it?" Lin Chunming had a good impression of Sha Zhengyang himself, especially when he was inspecting the Oriental Red Wine Industry last year, all the things he saw in Sha Zhengyang's office made him have a good impression of this young cadre. This time he had such an opportunity, so he was willing to give this young man a chance to perform.

"Last year, Secretary Huang, Mayor Lin, Minister Huo, when you came, to be honest, the company was still in its infancy and only opened up the southern Hunan market. We are not sure whether the markets in Gansu and Shanxi can replicate the southern Hunan model. After all, the situation in the north and south is very different, and the market is not consistent."

Sha Zhengyang's eyes flashed across the faces of several leaders, his tone was not excited, but full of confidence.

"But the facts prove that our preparations are sufficient. The Gansu Provincial market broke through in one fell swoop. Although the performance of the Jin Province market is not as good as that of Gansu Province, the market capacity of Jin Province itself is larger than that of Gansu Province. In addition, the market has made huge breakthroughs in Jiangsu and Anhui provinces in the last one or two months, so I have the confidence to speak wildly."

"Well, speak wildly? We all need a few more cadres like you who speak wildly but can fulfill their crazy words." Her eyes were full of appreciation, and Huang Shaotang gently tapped his fingers on the armrest of the sofa, "Mayor Chunming asked just now, Xiaosha, are you sure that your sales revenue this year has exceeded 100 million?"

Ninety-nine million and over 100 million, even if the difference is one million, they are completely different concepts, and their impact power is completely different. Of course, Huang Shaotang is well aware of the truth, so he needs to ask clearly.

Judging from the confidence revealed in Sha Zhengyang's dialect, the current development momentum of this company is undoubtedly impressive. What's more important is a township enterprise, which made Huang Shaotang think of the booming township enterprises he saw in Jiangsu and Zhejiang.

The township enterprises in Hanchuan started relatively early, but after several years of development, the previous prosperity has gradually subsided. There is a shortage of technology, funds, management talents, production raw materials, and policy support, and various problems restrict the development of township enterprises.

Private enterprises with good development momentum in Zhejiang Province are still in their infancy in Hanchuan and have been subject to more intervention and constraints. From the current perspective, township enterprises are still a development direction in Hanchuan.

Especially if these vibrant and vibrant township enterprises can transform the dead, rigid and dull state-owned enterprises and achieve complementary advantages, what kind of chemical reaction can they produce?

"I am willing to issue a military order!" Sha Zhengyang said playfully, and then quickly returned to seriousness: "Secretary Huang, you must not be false when you run a business. The goal I set for Oriental Red Wine Industry is to achieve sales revenue between 1.2 billion yuan and 1.3 billion yuan, ensure 1.2 billion yuan, and strive to achieve 1.3 billion yuan."

Sha Zhengyang does have this confidence.

The Jiangsu-Anhui market will usher in an explosion in the second half of the year. The publicity and marketing expenses budgeted in the Jiangsu-Anhui market will exceed 10 million yuan. If the sales of 60 million yuan cannot be recovered in the Jiangsu-Anhui market this year, it will be a failure.

This has not counted the opening of the Yunnan Provincial Market in June.

According to the news feedback from Mao Guorong and Gao Baishan, the market in Yunnan Province is definitely not comparable to that of the Jiangsu-Anhui market, but the sales of 15 million yuan are still sure.

"Military Order?" Huang Shaotang, Lin Chunming and others burst into laughter, and the atmosphere suddenly became much more relaxed. "Xiao Sha is quite humorous. You don't have to issue a military order to us. You should issue it to your county party committee and government and your company's shareholders. Your company is a township enterprise, right? Well, I have the impression that it is a joint office of towns and villages?"

"Yes, Secretary Huang has a good memory and is a joint enterprise in towns and villages." Sha Zhengyang nodded.

"Then your company is in good sales momentum now. Are you facing difficulties in production?" Huang Shaotang got to the point, "The situation in Yintai County winery is not very good. We have read the merger plan you submitted, which is very detailed, but we still want to hear you talk about your specific plans in person."

"Secretary Huang, the production has indeed encountered some difficulties, mainly due to insufficient production capacity. The company's expansion is in full swing, but this takes a time course. We did not consider the county winery before, and we also thought that the county winery had too heavy debts and the employees' age structure was aging. From the perspective of business operations, this does not conform to market principles." Sha Zhengyang was not polite, "But the county has this intention, so we only contacted it. It was just that the two parties' ideas were very different, so we gave up."

Huang Shaotang was a little surprised, which was somewhat inconsistent with Cao Qingtai's introduction.

"Does your company want to merge the county winery?" Lin Chunming asked a question instead of Huang Shaotang, "Can you merge the county winery solve your insufficient production capacity problem?"

"Mayor Lin, it's not that simple. The merger is a result that both parties accept, but our company is a collective enterprise, and the county winery is a state-owned enterprise. From the institutional structure to the psychological positioning of employees, to the distribution of debts and assets, as well as the expectations of the county and employees for the future, the problems are very complicated. We are worried that after taking over, due to the unsuccessful running-in between the two parties, it will not only not solve our production capacity problem, but may even become a drag on us." Sha Zhengyang said without hesitation.

"Then..." Lin Chunming glanced at Cao Qingtai.

"Unless we can get the full support of the Party Committee and the government, we need to solve many problems such as the system structure, employee identity, and future opportunities. There cannot be any legacy problems, so that we can guarantee the interests of all aspects. For this reason, our company is willing to show the greatest sincerity." Sha Zhengyang's tone is very solemn.

****
Chapter completed!
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