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Volume 1, Section 168, Feeling of Frustration (for passing the passing line)

As the deputy secretary in charge of economic work, Wen Yizhen has been under great pressure.

Yintai has always been known as a major industrial county, but in fact, except for the Chinese General Factory and Hangang, which have nothing to do with the county, Yintai is a very typical pure agricultural county.

County-affiliated enterprises are not good, township enterprises are weak and powerless. Anyone who develops the economy and enhances the county's fiscal revenue will take great pains.

The two enterprises, County Metal Container Factory and County Metal Cable Factory, are the main pillar enterprises of county-owned enterprises. However, Wen Yizhen analyzed that the scale of these two enterprises has been basically fixed and the technology improvement is limited, and it is very difficult to increase the scale.

In fact, when Wen Yizhen was in charge of the economy, he looked forward to the county winery and the county silk factory. In his opinion, these two companies have more development potential.

But reality always makes Wen Yishi feel helpless.

The county silk factory is greatly affected by the international and domestic market situation and is almost on the verge of bankruptcy in the past two years.

The county winery was sweet first and then bitter until 1988. The situation of the county winery was pretty good, but the benefits declined rapidly after 1989, and the losses increased sharply in 1990. This year, the situation was unsightly.

Wen Yizhen always believes that this should be affected by the domestic economic climate. All companies are similar. Unexpectedly, they also make liquor, so why did Hongqi Winery suddenly rise and explode?

Wen Yizhen felt a little frustrated when he failed to take over as the deputy secretary in charge of the party and the masses who left behind after Jia Guoying's promotion.

He felt that this may have a lot to do with his lack of good performance in economic work in recent years.

Although He Zhongye didn't talk much about this part of his work, Wen Yizhen could still feel that the other party was not very satisfied.

Moreover, since Huang Shaotang came to serve as secretary, the city's emphasis on economic work has become increasingly warm.

Huang Shaotang personally attended several relevant economic work meetings and made a final speech, which was rare for the previous secretary.

The emphasis on economic work has also made the city's economic performance in various counties and districts more and more serve as a yardstick for examining cadres.

Wen Yizhen believes that this may be an important factor in the defeat this time, at least one of the important factors.

"In addition to this small bottle of white wine, does Oriental Red Wine Industry have other products?" Judging from Wang Jianming's previous words, Wen Yizhen believed that Wang Jianming must have some understanding of the situation of this winery, but it is unlikely that he will understand the deeper situation.

"There is also a 500ml oriental red aged wine. I have also drunk this wine. It has a higher degree than this small bottle of wine, with a stronger taste, 53 degrees, which is more plump and mellow than the original Hongqi Daqu, but it is more than twice the price of Hongqi Daqu. It is basically as expensive as Tuopai Daqu, and it is only cheaper than Quanxing Daqu."

Seeing that my uncle asked about such details, Wang Jianming told him about it.

After hearing that Sha Zhengyang was arranged to take charge of the Hongqi Winery, Wang Jianming was initially a little gloating, but later he heard that Hongqi Winery had signs of turning around, Wang Jianming became a little nervous.

He once went to Hongqi Winery and saw many large trucks queuing up to load goods at Hongqi Winery, which made Wang Jianming nervous all of a sudden.

So later, he deliberately tasted several products from Oriental Red Wine Industry while having a meal in a restaurant, and also carefully observed the sales status of these wines.

It cannot be said how hot it is, but with the unique and playful posters of the Oriental Red Wine Industry covered with unique and playful styles everywhere in the walls of the restaurant, the winery will inevitably be affected by this.

In Wang Jianming's view, the Yintai wine in the county winery cannot be compared with the high-quality Dongfanghong. The high-quality Dongfanghong replaces not only Yintai wine in the mid- and low-end liquor market, but also products such as Zhijiang wine, Liu Langchun, Jianzhuang, etc. that originally had certain markets.

Wang Jianming's words made Wen Yizhen's heart move again.

It seems that the Oriental Red Wine Industry is ambitious and is not limited to mid- and low-end liquors. This Oriental Red Aged wine is aiming at the mid- and high-end liquor market. It may be limited to strength and cannot immediately launch an attack on this market.

From this point of view, perhaps the sales revenue of 10 million yuan in Oriental Red Wine Industry is watery, but not much, how much is the real sales revenue? Four million, or six million?

If that is the case, then Oriental Red Wine Industry can enter industrial enterprises above the county level.

Wen Yizhen was also very moved. When did he, the deputy secretary of the county party committee, even the operating conditions of a village-run enterprise, pay so much attention to it.

"Jianming, do you think this type of alcoholic drink is selling well?" Wen Yizhen couldn't help but ask, and he was not sure about the taste of the young man.

"Uncle, I think there should be a market among college students and young people who have just started working, but this group should not be the main force in drinking, right?" Wang Jianming also thought for a while before answering.

"Yes." Wen Yizhen nodded. Wang Jianming's answer showed that the other party was still thinking.

The liquor group should be mainly middle-aged and middle-aged. Although the young people are not small, they are not the main consumer force. Therefore, the Oriental Red Wine Industry has launched the Oriental Red Aged Brewery. It seems that Sha Zhengyang is planning a lot.

It seemed that I had to go and see it in person. Wen Yizhen felt an indescribable feeling in his heart. Looking at Wang Jianming tiptoing in front of him, Sha Zhengyang, who was trying to find a way to put him in the countryside, soared into the sky. This feeling of frustration was really uncomfortable.

***************

The weather in Handu, which is entering December, is gradually getting colder, but the business of Dongfang Red Wine Industry is getting hotter.

Taking advantage of the gap that the Sanxiang market has basically stabilized during this period, Ning Yuechan and Mao Guorong both seized the time to start focusing on the market in Hanchuan Province.

This market is also the most fiercely contested. After Sha Zhengyang discussed with Ning Yuechan and Mao Guorong, they did not attack rashly, and still led the way with the high-quality Oriental Red Youth Liquor series, starting from the mid- and low-end market.

Compared with the more competitive mid-range wine market, this separatist situation is more scattered. In Fugang, Zhaoyang, Anxiang and other cities where Hongqi Daqu had a certain influence, Hongqi Daqu was still sold in its original packaging, mainly in rural and towns in counties. This is a low-end market. Oriental Red Wine Industry has not given up, and the boutique Oriental Red Market is concentrated in the city and county towns.

Sha Zhengyang and Ning Yuechan were responsible for the market in Handu. With the help of the cooperation between traffic police departments and public security departments in various cities, a large number of public welfare reminder posts have begun to be fully launched in the province, especially Handu, Fugang, Zhaoyang and Anxiang.

At the intersection, under traffic lights, traffic police booths and checkpoints, umbrellas, safety islands, and posters with novel and unique designs, all show the existence of the Oriental Red Wine Industry.

"xx traffic police remind you: Don't drive if you drink, don't drink if you drive!", "xx public security remind you: Please do not bring flammable and explosive items to board the car!", "xx public security remind you: Don't be greedy for cheap things, be careful of fraud!", The following signatures are all demonstration units jointly built by Oriental Red Wine Industry and a certain public security police officer and the public.

In this area, Oriental Red Wine Industry has invested nearly one million yuan, and it is only five cities and cities in the early stage. With the next step of opening up, it is expected that it will invest a total of about 2.5 million yuan.

To be precise, this investment is difficult to recover in a short period of time, especially Hanchuan, which has fiercely competitive status. Many markets already have quite strong and stable opponents, and it is even more difficult to win a market of one percentage point from the other party.

But Sha Zhengyang knew that if you can't have a place in the market in this province, it would be difficult for you to make outside customers believe that the products of Oriental Red Wine Industry are trustworthy.

Only by having a place in the Hanchuan market, a competitive market, can you pat your chest and say, "I dare to say hard words anywhere."

Sha Zhengyang has no intention of making money in the Hanchuan market in the near future. What he has to do is to subtly ensure that the influence of the Oriental Red Wine Industry brand is steadily penetrated.

Two or three years later, when Hanchuan consumers subconsciously felt that Oriental Red Wine Industry was a well-known brand in the province, they would launch a general attack. Before that, the main market for Oriental Red Wine Industry to make money would be outside the province.

This public welfare soft advertising is also one of the killer weapons that Sha Zhengyang has shown.

All expenses are made by Dongfang Red Wine Industry, just by putting a certain public security sign on it, and at the same time, it will provide some sponsorship and support to local public security organs, such as donating several police motorcycles or bread police cars, which is even the big deal.

Kong Lingdong sat on the co-pilot in Santana and drove into the county party committee and county government compound, he happened to see a traffic policeman standing on the podium, and there was such a clear reminder on the booth near the podium.

A complex mood surged into Kong Lingdong's heart. How could such an enterprise be out of control of the Nandu Town Government? It is a mistake, but now it seems that it is too late to regret it.

Santana had already entered the county party committee compound. Kong Lingdong threw away the irritability and waited until the car was stable, then got off the car and carried his bag and walked towards the county party committee.

Qi Yunshan is still working on the Discipline Inspection Commission. Before the Municipal Party Committee removed him from his position as a senior official, he planned to work on the Discipline Inspection Commission, although Jia Guoying had already vacated the office there.

There is no need to look so anxious. Qi Yunshan knew very well that his overtaking on the curve would probably make Wen Yizhen feel very upset. If these actions were to really make Wen Yizhen very angry.

Kong Lingdong's face was already much better when he stepped into Qiyunshan's office.
Chapter completed!
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