Ning Yuechan picked up the wine glass and took a sip.

This is a new ice wine from Soya Wine Industry, a red wine company under Dongfanghong Group.

Since its establishment, Soya Wine Industry has not intended to compete with large wine companies such as Changyu and Great Wall to compete in the mainstream grape tasting market, but instead takes a different approach and segments the high-end market.

Therefore, relatively niche products such as ice wine and guifu wine have become the target of Soya Wine Industry.

Since it has made up its mind to enter the wine market, Oriental Wine Industry has now acquired two wineries as cultivation bases in Italy and France.

In 2008, the global economy suffered a blow, and many traditional European wine brewing companies were in trouble. Only the Chinese market was improving, and Chinese capital went overseas at this time, as it would have been hostile to foreign governments as it would in seven or eight years later. Therefore, after the acquisition of these two European wineries, Oriental Red Wine Industry mainly maintained its original state and gradually introduced them to the Chinese market through its own channels. But more importantly, it is to use its planting and cultivation technology and brewing capabilities to gradually cultivate domestic planting and brewing bases.

Soya Wine Industry is taking the path of combining internal and external factors, but it does not intend to immediately spread the stalls to form large-scale production capacity, adopt brand cultivation and construction, gradually enhance the brand image, and take a long-term perspective. This is the positioning of Dongfanghong for Soya Wine Industry.

Judging from the current situation, Soya Wine Industry has performed well. After more than three years of development, several niche products launched by Soya Wine Industry are still very popular, but the output value is relatively small. The sales revenue in 2011 is only 30 million yuan. It is not worth mentioning whether it is compared with Oriental Red Wine Industry or other companies under Oriental Red Group. However, Soya Wine Industry's brand has been established and has a good reputation.

According to Soya Wine Industry's vision, by 2015, we will strive to achieve sales revenue of 200 million yuan and profit of 20 million yuan. By 2018, we will achieve revenue of 500 million yuan and profit of 80 million yuan. This standard is more realistic and in line with expectations.

To be a giant comprehensive food company, you cannot just stay in front of you and keep moving forward. This is also the advice Sha Zhengyang gave to Ning Yuechan.

For typical basic production companies such as food companies, appropriate diversification in the field is not a bad thing. In addition to its own investment companies, Dongfanghong Group has completely realized its own cycle, Dongfanghong Group itself has basically no longer involved in the food and beverage field.

For example, after Sanyoros went public, Oriental Red Group has gradually reduced its holdings. It is no longer the largest shareholder of Sanyoros, but has fallen to the fourth largest shareholder, with a shareholding ratio of less than 5%.

The sunset was projected through the wide floor-to-ceiling glass and sprinkled on the indoor carpet and coffee table. Ning Yuechan picked up the wine glass again and took a sip.

The sound of leather shoes sounded outside the door, very familiar. Ning Yue turned sideways slightly, "Are you back?"

"Well, the plane at three o'clock is ok, why do you still like Drinking alone?" Jiao Hong took off her windbreaker and handed it to the assistant who followed her in. Looking at Ning Yuechan's expression, she frowned slightly, and signaled the assistant to hang the windbreaker on her and leave. The assistant nodded, and after hanging up the windbreaker, she greeted Ning Yuechan and left.

"Zhengyang has left Shenchuan." Ning Yuechan leaned over and raised her legs, her round and plump figure was particularly charming in the sun. "Every step in four years, this step can be taken solidly."

"Well, I just found out, but I didn't expect that he would fall so far. From south to north, it would probably take a lot of time to adapt." Jiao Hong also sat comfortably across the table with Ning Yuechan, and picked up the wine bottle and poured a glass for himself.

"I found that he is becoming more and more adaptable to the continuous job changes. The more he adjusts, the more he can show his own growth ability and adaptability, and the more he can show his talent." Ning Yuechan said leisurely: "I think when he was still in the south, could you imagine that he would reach his current position? I can't imagine that I always thought he would work to a certain level and felt tired of it, and then he would quit his job and come to Dongfanghong. Well, I didn't expect that more than 20 years have passed, and now it has become like this."

Jiao Hong laughed silently, "Yuechan, I never thought he would come back. Although from the bottom of my heart, I also hoped that he could return to Dongfanghong, so that we could both of us could conquer cities and land more freely, and you didn't need to be stuck in the headquarters position, but we all know that he never put his mind on Dongfanghong. Well, it seems that he had planned to hand over Dongfanghong to us a few."

Ning Yuechan shook her head, "I have different views from you. I always feel that he is shaking on this issue. Every time he adjusts and changes his post, I feel that he will hesitate once, as if he is evaluating and judging his own future path. Well, I feel that he is not so interested in the career path, but more like to realize a certain wish and goal. From the heart, he may not necessarily like that kind of life. You should know that his personality is not very suitable for the system. In a sense, that kind of life is too restrictive, and it is also a shackle and bond to his personal personality."

Jiao Hong laughed and looked at Ning Yuechan up and down: "Yuechan, I really didn't expect you to analyze Zhengyang's heart so thoroughly. Well, maybe he doesn't like life in the system very much, but you also know that once he makes up his mind, he will not change. I feel that he has a sense of mission in his heart. Well, this goal will be very high, enough to inspire him to move forward never stop. I understand that he has his pursuit and the burden he shoulders. This may be his lifelong mission."

"Well, I know." Ning Yuechan's eyes suddenly became clear, "I just think he is too tired, but as you said, maybe the fatigue and laziness brought by hard work can only make people like them hesitate and hesitate occasionally, but it is not enough to stop their determination and courage to continue moving forward."

"Okay, Yuechan, at first I felt a little depressed, but now I feel it's different. Why, what's the stimulation?" Jiao Hong asked with her head tilted.

"Well, it's just that my mood is a little touched, but when you said this just now, I was aroused by fighting spirit. I seem to have been a little lazy this year." Ning Yuechan sat upright slightly, "Zhengyang is stalking forward so much, we shouldn't seem to stop. Well, are you planning to go to New Zealand and Australia to inspect and acquire Fonterra?"

"Well, if you have this idea, it's not necessarily limited to Fonterra. There are other options to choose from. As long as their core assets meet my needs, what about you?" Jiao Hong looked at Ning Yuechan with interest.

"I have considered it in advance. I am going to consider allowing Dongfanghong to further expand the meat product market. Well, the entire industrial chain." Ning Yuechan's eyes showed a sharp color. "The United States Smithfield has already sent an invitation. I am going to take a look. This domestic model can no longer meet the needs of Dongfanghong meat. Cross-border mergers and acquisitions should be a good way. For example, Poland and Canada also have suitable objects for inspection,..."

Jiao Hong laughed, "This is just like Yuechan, you are the same as you were. I thought you were really content with the status quo."

Ning Yuechan smiled faintly, "Sister Hong, you have not stopped. Yuefeng and Baishan are also moving forward, and Zhengyang is getting higher and higher. As his former partners, how can we lose our share? Dongfanghong cannot fall from the altar in my hands. I will only make it shine more and more and live up to expectations! I hope Dongfanghong can deserve this praise!"
Chapter completed!