The front desk applause was sensational.

Sha Zhengyang sat alone in the backstage, trying hard to calm down his emotions and regulate his breathing. It was time for him to appear on stage as a "mysterious guest".

Sha Zhengyang has been in a state of almost excitement these days. Of course, it has nothing to do with his performance on stage, but because the market in Changsha and even the entire central Hunan region has been stimulated.

The overwhelming advertisements cover every corner, posters, TV, newspapers, essay contests, and the large-scale wine tasting event "Salute to the motherland and pay tribute to the hometown of leaders" during the National Day holiday, which was a grand event, making the entire Xingcheng excited.

The brand of Oriental Red is also very suitable for Sanxiang because it is the hometown of the leader, and the charm of Oriental Red itself echoes the atmosphere here.

In addition, in the Sanxiang era, there were no big brand liquors such as the Eight Famous Liquors, so the entire Sanxiang liquor market was occupied by several famous liquors at the high end, while the mid-range and mid-low-end liquor markets were a situation where local brands competed in one place.

This is especially suitable for new brands like Dongfanghong to invest in the market. If you want to go to Xiqin Province in another place, you may face Xifeng's attack, and when you go to Sanjin Province, you will encounter the counterattack of Fenjiu. When you go to Jiangsu, Zhejiang, Shanghai, Fujian and Guangdong, you will not be a national famous liquor. If you want to open up the market, you will have to pay several times the price.

Therefore, choosing Sanxiang is a very correct strategy, especially in this era, the liquor market has not yet experienced the crazy advertising war like the health care product market. Liquor consumers have not been truly brainwashed by super advertising bombardment, and this time, the consumers in Sanxiang immediately felt it.

The facts proved that this is true. For a month of all-round publicity offensive, from the government level to the media level to pure marketing, the Changsha liquor market instantly exploded.

Especially with the impact of the extremely popular event "Rock on the New Long March", huge essay awards, buying wine to draw concert tickets, this series of activities completely attracted the attention of the people of Xingcheng.

Even the members of Lao Cui’s team did not expect that the Oriental Red Wine Industry would spend so much effort this time and put in such a lot of effort, so they were very satisfied and supported their cooperation. Therefore, although there were still some bumps in the early stage, they would have a very tacit understanding in the later stage.

In addition, the posters specifically for Oriental Red Wine were recruited by Ning Yuechan and others and posted them in every restaurant and hotel in Changsha and even the central Hunan urban agglomeration. Especially the mid- and low-end small restaurants, food stalls and even hot pot restaurants, which completely covered the reputation of the two wines, the fine Oriental Red and the aged Oriental Red, completely bombarded the Sanxiang market in just one month.

As of the day before the concert, yesterday, Ning Yuechan and the others had received or received distribution requirements from 128 dealers. It was estimated that just these five consecutive rounds of distribution can digest nearly 300 tons of inventory in Hongqi Winery.

Moreover, some dealers felt this enthusiastic market and even directly proposed cash and stocks, and finally became first and then goods, which made Ning Yuechan and the others ecstatic.

You should know that in addition to several famous wines, the liquor market has always been basically stocked first and then stocked, and even the situation is not common. At least it has to be famous local wines.

But now Oriental Red Wine Industry has done this, which can only prove one thing, that is, Oriental Red Wine has completely gained its foothold in the Sanxiang market, and the next step is to advance towards other cities in Hunan provinces other than the central Hunan urban agglomeration. With this good start, no dealer can give up such a huge opportunity to make money.

For Oriental Red Wine Industry, you can make less money in the early stage, but the market must stand firm and stick to it. This is also the consensus of Sha Zhengyang, Ning Yuechan, Mao Guorong and others.

Now Ning Yuechan and He Wei stayed in Changsha and made every effort to stabilize the markets of Changsha and even the surrounding cities and counties. The impatient Mao Guorong has already brought two people, and recruited and poached locally in southern Hunan to form a sales team in southern Hunan, preparing to fight a sales war.

Five people were recruited in advance, three of whom were from local wine companies in southern Hunan, and the other two were people with certain social relations in the local area. Under the leadership of Mao Guorong, the newly established team began to advance to other cities and kept opening up new markets.

With the help of this hot topic and popularity, Mao Guorong also issued a military order to completely open up the market in southern Hunan by the end of November, and completely stabilize the entire Hunan market by the end of December.

Now, Sha Zhengyang is a little worried about the production at the winery. In recent days, he has to speak with Gao Baishan, Lao Dong and Lao Hu, who are at home almost every day, and asks them to ensure that the quality of the wine cannot be any problem.

The market has been developed, and if you want to stand firm and consolidate, you must ultimately speak with your products.

Everyone at home also knew this very well, especially when they saw that the market situation was so optimistic, they also cherished this situation very much. They were all old people who had experienced the discontinuation of production in the winery, so they naturally understood what to do.

It can be said that this game has been successful.

According to Sha Zhengyang, Ning Yuechan and Mao Guorong's prediction, in just the three months of 1991, it is estimated that more than 600 tons of goods can be distributed on Sanxiang, which has exceeded the sales volume of the original Hongqi Winery during its heyday, and there is a big increase in price.

Of course, there will be an increase in costs. The advertising cost alone and the new packaging cost are quite amazing, but no matter what, it is all worth it.

This means that Hongqi Wine Factory, that is, Dongfang Red Wine Industry, will usher in a booming period of both production and sales. Even if you don’t talk about anything else, it is worth it to just grasp the Sanxiang market.

Of course, Sha Zhengyang will not only make efforts in Sanxiang. With the great victory of the Sanxiang market, it is inevitable to counterattack the local market of Hanchuan. With the huge sales and influence of the Sanxiang market as a backing, Oriental Red Wine Industry can completely fight a Jedi counterattack in several local cities in Hanchuan where the original Hongqi winery still has a foundation and certain influence, and completely regain the mid- and low-end markets.

This market is still in a state of competing with the competition between the two men, and Sha Zhengyang is confident that he can regain it, especially with the massive collection of cash brought by sales, he is full of confidence in advertising and publicity wars.

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Chapter completed!