The atmosphere is very good, at least this relaxed, casual and energetic atmosphere is something Sha Zhengyang has never felt in other cities and towns.

Sha Zhengyang did not expect that Zhu Fenghou would call him for dinner to be such a big scene. More than half of the members of the Standing Committee of the Municipal Party Committee came, while Deputy Mayor Tong Yunbo was in charge of industry and mining, which basically represented a group with voice in the future development of the entire Qin City.

"Zhengyang, let's not hide it from you. Today, Lao Cao, Ke Xia, Wei Ming and I were in the province. It happened that Lao Lu, Jun Ming, and Yun Bo were two of them in the province. One of them had a meeting, and one had just returned from Yanjing, so I got together. I said, "I will gather together, considering our work in the next stage and some future considerations, I invited you. It can be regarded as asking you to continue to take the pulse and lead the way for our Qindu work." Zhu Fenghou did not go around any circle and said straight.

Sha Zhengyang felt more at ease. It would be too exaggerated and he could not afford to bear it if such a big circle of people came to treat him to a meal.

However, even so, Zhu Fenghou pulled himself over and sat side by side with him on such occasions, which was quite respectful. Moreover, Cao Zhongcheng, Lu Haodong and others had no objection. On the one hand, it showed that Zhu Fenghou was becoming stronger and stronger, and on the other hand, it showed that Cao Zhongcheng, Lu Haodong and others had already recognized some of their views on the early investigations in Qindu.

"Secretary Zhu, thank you for your kindness, I can't afford it." Sha Zhengyang also said seriously: "I am always in contact with the city. I will definitely do my best. In fact, when I was conducting research in Qindu in the early stage, I have discussed some opinions with you. Although Qindu has experienced economic decline, I think it is normal fluctuations in the national climate, and even the decline in coal prices is temporary. I personally judge that it will recover within two to three years and return to the upward channel. However, as Secretary Cao said, a single resource-based economy is dangerous. Once it encounters fluctuations or even resource depletion, it will have a huge impact. Therefore, it is imperative to cultivate new pillar economy and growth points, and prepare for the future. The sooner this step, the better."

All the previous words are said, Sha Zhengyang pondered: "Secretary Zhu and I discussed the new energy industry. Qin is an economy with the energy industry as the core pillar. It can be said that with the development of the national economy in the next few decades, the status of the energy industry in the national economy will only increase and not decline. However, this does not mean that the traditional energy system dominated by oil and coal will rest assured. On the one hand, this non-renewable fossil energy is not renewable, but on the other hand, it is pollution problem. In particular, the negative impact of the latter will continue to amplify. I think Qin can use the current situation to continue to cultivate new energy industries dominated by silicon industry, photovoltaic power generation, etc. This industry has broad prospects and will gradually become a trend, and has not yet attracted enough attention in our country."

In fact, Sha Zhengyang had already talked about the new energy industry during the last investigation, but the last time it was mainly to conduct a survey and analysis of Qindu's industrial structure and advantages and shortcomings. The suggestions were relatively thin, and only mentioned the new energy industry. However, how to develop, where should the new energy industry be cultivated, and what are the difficulties and keys? Many people know nothing about it. Sha Zhengyang still needs to help them popularize it.

So with the help of such an opportunity, Sha Zhengyang was equivalent to a popular science expert, who gave a popular science lecture for everyone present.

"..., at present, the polysilicon industry has its significant characteristics with high technical requirements and high investment density. In our country, this industry has just begun to start. Although its technical requirements are high, it is not complicated. To be precise, the threshold between the international and domestic markets is relatively small, and there is no strict technical barrier blockade. Therefore, as long as we seize the opportunity, we can promote the establishment of this industry in Qindu,..."

Sha Zhengyang knew that this was just a blow-through. How to implement it specifically requires Qindu City to attract investment and connect policies.

"Rizhao is strong in the western and northern part of Qindu, which is very suitable as part of the photovoltaic industry base. My personal opinion is that the Qindu Municipal Party Committee and Municipal Government can consider applying to the province and the central government to build Qindu as a photovoltaic industry base. Of course, this must be formed in a certain climate in the Qindu photovoltaic-related industries, and this is also a complementary process."

After another heated discussion, Sha Zhengyang also answered questions one by one to ask, including Cao Zhongcheng, Lu Haodong, Mei Junming and others. He actually couldn't explain many technical things clearly, so he could only give a directional approximation.

"Zhengyang, some time ago, I learned that Oriental Red Wine Industry is interested in entering the wine industry. I invited Ning Yuechan and Mao Guorong to our Qindu for inspection. The climate lighting in several counties north of Qindu is very suitable for grape planting. Ning Yuechan and Mao Guorong came to see it and agreed with the conditions here. However, it seems that Oriental Red Group still has some differences on entering the wine field. If possible, how about your founder, who also helped beat the edge drum?"

"I heard them talk about this situation." Sha Zhengyang's attitude towards this project was a bit contradictory.

Oriental Red Wine Industry has established its position as the first group in the domestic liquor industry. It can be said that in the domestic liquor industry, except for Moutai and Wuliangye, in terms of foundation and strength, many other famous liquors such as Fenjiu, Xifeng, Jiannanchun, Quanxing, Gujinggong, etc. have actually been surpassed by Oriental Red.

Of course, Sha Zhengyang also knew that Dongfanghong's background was still a little worse than other famous wines. After all, they had accumulated decades of golden signs, and Dongfanghong's popularity was mainly due to Dongfanghong's unswerving investment in brand building and strict quality requirements in recent years.

In the words of Ning Yuechan and Mao Guorong, I would rather make less money, but I am not ambiguous in maintaining the brand and quality. Because of this, although the three models of Oriental Hongguojiao 1949, 1921, and 1927 are still maintained in quantitative sales. Dealers can only obtain quantitative quantities every year, and the increase is extremely limited. There is even a year of no growth, and the market is always in short supply.

At present, the most popular liquor in the domestic famous liquor market is Oriental Hongguojiao 1949 (53°), followed by Feitian Moutai (53°) and Puwu (52°). These three liquors have become one of the must-choose brands in high-end banquets today.

It is also because of the quality assurance, brand building, and the marketing strategy of preferring to make less money, the Oriental Hong Guojiao brand has always maintained a hot feeling, which has driven the long-term best-selling of the Oriental Hong Boutique Series and the Hongqi Daqu Series mid- and low-end wines.

Even if it is the current Tianlantang mineral water, Fun Beverage has already established its own brand, and has become a well-deserved leader in the fields of mineral water and tea beverages. The two companies no longer rely on the Dongfanghong brand and have embarked on a benign path of self-development. However, in terms of the company's profitability and net assets, these two companies are still quite different from Dongfanghong Wine Industry.

Although the diversification strategy of Dongfanghong Group began to involve the home appliance and electronics industries, Sha Zhengyang and Ning Yuechan's views are still the same. The investment of Dongfanghong Investment Company can be diversified, but the root of Dongfanghong Group is still the food industry, and liquor is even more fundamental. Only by making the foundation firm and making it solid can other fields develop steadily, with a weak foundation and a shaking mountain. Sha Zhengyang reminds everyone in the Dongfanghong Group at any time.

According to Ning Yuechan, the brand of Dongfanghong is worth 10 billion. Although this is a bit exaggerated, Sha Zhengyang believes that as long as Dongfanghong Group maintains its current development trend, the brand value of Moutai and Wuliangye can exceed 100 billion. Although that is the price in 20 years, what can Dongfanghong not do?

Sha Zhengyang has always been supportive of the development of Oriental Hong Group in other food fields. The golden brand of Oriental Hong has special advantages, first of all, it can make people feel at ease in terms of food safety. At that time, Nature Hall and Fun Drinks used the brand of Oriental Hong, and their capital and channel advantages gradually developed and made their own world.

Tianyuan Dairy, which Jiao Hong is now in charge, is now crazily enclosing land with the influence and capital advantages of the Dongfanghong Group. Inner Mongolia, Xinjiang, Qinghai and Heilongjiang have built their own natural ranches, and Tianyuan Dairy has also signed agreements with Sig and Tetra Pak, preparing to enter several major dairy sectors in all aspects.

The requirement that Sha Zhengyang gave to Jiao Hong is very simple. In just one sentence, it is to ensure food quality and safety, which has also become the criterion in the development philosophy of Dongfanghong Group.

However, Sha Zhengyang has never expressed any statement on whether Oriental Red Group has entered the wine field.

It’s not that the wine field is so profound, but that he really impressed him in his previous life. It seems that no one who made liquor has succeeded in entering the wine field. Both Moutai and Wuliangye have performed poorly after entering the wine field. On the contrary, some people who have entered the wine field have succeeded in entering the wine field. Because of this, Sha Zhengyang has never made a clear statement on whether Oriental Red Group has entered the wine field.

Now Zhu Fenghou asked, Sha Zhengyang was not easy to refuse, and he now figured it out that Moutai and Wuliangye entered the wine field in his previous life. Although it seemed that neither of them had much success, it seemed that Moutai and Wuliangye did not drag down anything.

This means that at most, the red and white are not convinced, which leads to the failure of wine to achieve as great results as white wine.
Chapter completed!