The office space of Qilu Advertising Company is much worse than that of the president's office of Shengran Real Estate in the International Hotel. Not to mention the interior decoration and furnishings, even the environment makes people laugh and cry. Qiran not only smelled the cooking smell from the restaurant on the bottom floor, but also heard the Amway from the next door, and the success theory speech was heard, which was like a chicken-blooded one. From time to time, a burst of warm applause burst out, and the applause was very rhythmic.

From Zhou Sheng's president's office to his own small company, Qi Ran was really not used to such a big contrast, but he had a hint of shame and courage in his heart: when will he become bigger and stronger, it would be better like Zhou Sheng.

Fortunately, the only four generals in Qilu have become very motivated without using success learning to mobilize. Cao Hongxia smiled, Fang Jiaping sat upright on the sofa, with a straight waist and a very military demeanor. Huang Xiaoli made a cup of Pu'er tea for Qiran very casually, and Zhang Yuping took a plastic stool to sit opposite him, with a sweet smile on her lips.

When he first came to help Qi Ran, he probably didn't even have any idea of ​​Cao Hongxia. He almost had a try-out attitude until Qi Ran led everyone to a good start and proved with facts that Qi Lu could not only survive, but also had great hope of growth.

Qi Ran just now introduced the basic situation of Shengran and Huanya's upcoming competition. Zhou Sheng is not ready to make concessions and will continue to devote all his efforts to the old city renovation project, mainly the development and reconstruction of the coal mine family area, and the new city development with Chen Weiya's deep intervention will inevitably have a head-on collision at the policy and strategic level.

Dongchuan will hold a housing fair soon, and major developers will attend the conference collectively. Real estate offers will be launched to attract home buyers.

In the past, as a medium-sized city in the mainland, it was mainly small and medium-sized developers who were born and raised, and there was almost no enough weight.

This year's housing fair is different from the past. Shengran, with the halo of Shenghua Group, is also the leading developer in the province. Two big guys are coming to Dongchuan at the same time.

There are no properties for sale on both sides for now, and they mainly recommend themselves to all walks of life in Dongchuan. This housing fair is the first time for Shengran and Huanya to appear in front of the public in Dongchuan. The two competitors will show their strength as much as possible and establish a public image.

Zhou Sheng went to negotiate with Lin Weimin himself, sorted out the relationships in all aspects, and continued to promote the development and reconstruction project of the coal mine family compound. How to compete with Huanya at the housing fair? This very important publicity business was handed over to Qi Ran.

Shengran and Huanya are both newcomers in Dongchuan. Whoever is more outstanding at the housing fair will win the first place in terms of momentum.

The employees of Qilu don’t know that their boss is also Shengran’s nominee boss. They only know that Shengran and Huanya are about to compete. Leave the publicity business to Qilu, and getting the business is the biggest good thing in the world! Besides, the more fierce the competition between Shengran and Huanya, maybe the more advertising business it will be...

Qi Ran was already very aware of the boss, and in a very natural tone, he ordered Cao Hongxia: "You can only win every battle if you know yourself and your enemy. Sister Hongxia, which advertising company you choose in Huanya?"

Cao Hongxia made several phone calls and she was familiar with the business community in Dongchuan. She soon found out that the partner of Huanya was Dongxing Media.

Huang Xiaoli's face changed slightly, and she couldn't help but shout: "Dongxing Media? Huanya really knows how to choose. I have found a strong opponent for us! They are almost the strongest advertising company in Dongchuan. I heard that their style of doing things is aggressive and has no room for anything. They are very difficult to deal with."

After three days of separation, the scholar looked at him with admiration and smiled with praise. Huang Xiaoli had already fully entered the role. It can be seen that she had put a lot of effort into many things and had put some thought into it.

Cao Hongxia knew it very well when talking about it: "The boss of Dongxing is Yi Zhongxing. She used to be a senior reporter of Dongchuan Daily. She went to the business of self-created companies ten years ago and had a good relationship with Dongchuan in all aspects. She has many friends in newspapers, television stations, public security, procuratorial, judicial and industrial and commercial taxation. Dongxing Media, under his name, is already the leader in the local industry. She has strong strength and a strong style. She is not a heavyweight opponent with us."

After saying that, she looked at Qi Ran, and the implication was very clear. Without Qi Ran’s personal relationship with Zhou Sheng, Sheng Ran would not have been able to hand over such a promotional business to the newly established Qilu Advertising.

Qi Ran sucked hot tea in a small mouth and thought slowly. With Qi Lu's current situation, he had to face the strong industry players who had been through the battlefield when he was just starting out. This is both an opportunity and a challenge. If he did a good job, he would be able to make a comeback. If he failed, not only would Sheng Ran be overwhelmed by Huanya in terms of momentum, Qi Lu would also become a joke in the circle.

I was a little confused for a moment and accidentally poured the tea on my legs, making me in a hurry.

Zhang Yuping pursed her lips and smiled, wiping him with a handkerchief, thinking to herself that Manager Qi is a little mature and handsome just now, and now she reveals the true nature of a high school boy Ma Daha... However, she is quite cute.

"Go to win by surprise!" When Qi Ran raised his head again, he had already set the tone for the tactics: "We are not well-known in the Dongchuan industry. The relationship between newspapers and television stations, and the scope of business development are not on the same starting line as Dongxing. Head-on encounters can only fail. We must use strange moves, strange moves, and go astrays to have a chance to win."

Cao Hongxia laughed: "Swords go wrong? Haha, Mr. Qi, I thought you would say you were going to fight a large-scale advertising war. After all, the more intense the advertising war between Shengran and Huanya, the higher our agency income."

This is a bit tentative.

Fang Jiaping is a piece of wood, Huang Xiaoli and Zhang Yuping lack experience, but Cao Hongxia, who has been in the mall for many years, is not so easy to fool.

Unlike the last billboard, this time it was a head-on confrontation between Shengran and the two major rivals of China and Asia. It is really surprising that the important publicity business of the Housing Fair will be handed over to the Qilu Advertising, which was just established. Even if Qiran once helped Zhou Sheng catch two thieves who broke into the air, she could choose another way of repaying her.

Or, the relationship between Qi Ran and Sheng Ran is not as simple as it seems? Cao Hongxia is very interested in this.

Qi Ran laughed awkwardly: "Haha, we are a newly established company. We can earn a lot of agency fees when we conduct advertising wars, but if we lose to Dongxing, the reputation in the industry may not be good. In the early stage, we will focus on creating brands, and making money is second. If we start this time, will there be less business in the future?"

Cao Hongxia was just a joke. Everyone knows that Shengran and Huanya are on par, but Qilu and Dongxing are not on the same level. They may have to be at a disadvantage by relying on money-burning advertising wars.

"Winning surprise, how to win unexpectedly?" Huang Xiaoli murmured.

The modern advertising industry has developed quite maturely. Dongchuan is not like a coastal city, where group buying, building TV, bus TV and other forms cannot cause any storm. It is still mainly based on traditional newspapers, TV, outdoor advertising, and exhibition activities.

Cao Hongxia took a pen to write and draw, thinking and said, "We have to do some newspapers and TV, but there is no need to fight with each other. We don't have the advantage in this. Moreover, this time it is a housing fair, and the effect of the on-site event accounts for the majority. Our focus must be on the scene and try to make breakthroughs in this regard. Mr. Qi, what do you think?"

Qi Ran expressed his approval.

Everyone began to brainstorm and use their brains to find ways to organize live events.

Huang Xiaoli proposed to invite well-known singers and movie stars to perform, which can cause a sensational effect, and newspapers and TV will also actively follow up on the report.

Cao Hongxia thought it was inappropriate. The other party could have invited more famous stars to fight, which would not have the effect as much as imagined.

There are many different opinions. Some say that holding small lottery activities on site can attract many viewers, while others say that playing some gimmicks on newspaper advertising slogans can use people's curiosity to achieve results.

But this is a full competition in the advertising market in 2008. All kinds of tricks are left to others. How easy is it to win by surprise?

Only Fang Jiaping never said a word and opened Google Maps on his computer, not knowing what he was thinking.

Qi Ran asked him with a smile: "Brother Fang, do you have any ideas? You are also a member of the company!"

"The housing fair is in Guangming Square, where the terrain is very wide, and the high-rise buildings around are far away..." Fang Jiaping said this and smiled silly: "In that case, I will have an idea. Mr. Qi, do you think it's necessary?" (To be continued, please search for Astronomy, novels are better, updated and faster!
Chapter completed!