During the National Day holiday, there were bustling Shanhe Road in the bustling area of ​​Dongchuan city center, with traffic and crowds. The street garden at the intersection was filled with four big words: flowers to welcome National Day. Century Golden Horse Mall was crowded with people, and the discount floats in the atrium on the first floor surrounded many customers. The salesperson's voice was hoarse.

"With such a large traffic, if we get advertising space nearby..."

Qi Ran said while looking around. The two white-collar beauties around her, Cao Hongxia, with red skin and red lips, and light-colored sunglasses on her nose, which looked very star-like. Although Huang Xiaoli looked a little imitated, she had a youthful chun fashion that was fresh in the workplace. The mature and capable person deliberately imitated made her look even more cute.

With two beautiful girls with a high rate of return, they all gained a lot of envious gazes - there are two such beautiful sisters, who don’t know what this kid is spoiled like?

Yes, Qi Ran’s image of a sunny boy would not make people have those bad associations. Huang Xiaoli also paid more attention to Cao Hongxia, the senior. Unlike before, Zhang Yuping held Qi Ran’s arm one by one, which made people envious, jealous and hated.

Qi Ran came over not to go shopping. They looked around and looked for nearby buildings, those spare locations located on the side walls without balconies and windows.

Newspapers and TV stations have their own advertising departments, and it is difficult to insert the newly established Qilu advertising company. The Internet advertising in Dongchuan has no practical significance for the time being in 2008, so it decided to develop in the early stage of outdoor advertising. The investment is small, the threshold is low, and the results are fast, which is the most suitable entry point.

Outdoor advertising includes roadside billboards, high column billboards, light boxes, neon billboards, large TV walls, LED boards, etc. High column billboards are mainly made on both sides of the expressway. The investment in iron racks is at least tens of thousands. For the high and handsome things like TV walls, it is even more impossible to play with.

Only the form of hanging shè lamps and billboards on buildings can be considered as low-cost and high-yield.

Unlike large advertising companies, which have won the right to operate highway advertising or bus stop advertising, they are dozens or hundreds of yuan at once, and are of high scale and high quality. Qilu is still too small and has no qualifications to participate in that level of competition. They can only take advantage of the opportunity to find suitable advertising spaces among buildings in the city center.

Cao Hongxia introduced the relevant policies and industry prospects: "Some coastal cities have implemented the public sale of outdoor advertising business rights. In fact, the core is just one thing, zhèng fu extends its hand to the income of outdoor advertising. For example, when we sign a contract with the owner of the building and set up a light box on the side wall, zhèng fu has to charge a proportional management fee or make a transfer fee, which in disguise raises the cost of advertising space... Fortunately, Dongchuan is a third-tier city in the mainland, and zhèng fu's hand has not yet been extended so long. We only need to deal with the owners. The price we paid is relatively low, which can be regarded as a golden opportunity period."

Qi Ran heard a little bit. Perhaps because of Lei Zhengfu, Cao Hongxia had some of the actions of zhèng fu.

Huang Xiaoli looked happy. When Cao Hongxia said that Dongchuan was in good condition, she was a little excited.

Qi Ran was not so optimistic and thought, "Since Dongchuan has no zhèng fu control, outdoor advertisements must be everywhere, and businessmen are not stupid. They must seize the golden opportunity period mentioned by Sister Hongxia and try to work as fast as possible. Then, as latecomers, it will be quite difficult for us to find a suitable advertising position."

Cao Hongxia nodded: "Yes, those best positions are almost occupied by others, and only the edges and corners are left to us, or it is difficult."

Qi Ran smiled, the boy's face was filled with confidence in the youth, and he clenched his fists hard: "So we must take advantage of the opportunity to find the virgin land that others have not had time to occupy, and to chew the hard bones that others can't chew!"

Huang Xiaoli looked at Qi Ran in surprise and found that this little brother who grew up with her has become increasingly unable to understand recently. At least she is considering the problem much more comprehensively than her. No wonder Cao Hongxia and Fang Jiaping are willing to do it with him. I think it is not only because of his relationship, but also because of the reality.

At the beginning, Huang Xiaoli and Zhang Yuping joined the advertising company with a playful mentality. After all, Qi Ran suddenly opened an advertising company and became Manager Qi. Their mentality would not change immediately.

But now, her image in her mind is slowly changing...

My mind was confused. In a trance, I looked up and looked up. She suddenly made a new discovery: "Hey, there is such a big wall that has no advertisements!"

Following the direction of Huang Xiaoli's finger, Qiran saw the building.

A former building with an eight-story highway in front of Century Golden Horse Mall, located diagonally opposite the highway in front of Century Golden Horse Mall, Qi Ran remembers that this house was found when he was very young. In the past, a black Internet cafe was opened on the second floor. He and Fan Wei, two minors, slipped over and played games from time to time.

The side of this building is almost opposite the Century Golden Horse Mall, and customers can see it when entering and leaving. If you drive by the highway, this location is also in sight. In addition, there is a bus stop when you turn the road. Several buses have to pass there. Usually, there are a lot of passengers in the car, and you will see the wall when you look up.

Such a good location, why didn’t you advertise?

Qi Ran looked at it and saw the clues: "There is a window on the fifth floor, and the residents are definitely unwilling to let the billboard be made! But the whole building is only here with his window, so it should be opened privately, right?"

"Oh, Manager Qi has a sharp eye!" Cao Hongxia smiled and flattered her little. "The Dongxing Advertising, which used to cooperate with Jinlong, once wanted to take that location and deal with the owners upstairs and downstairs. But the house on the fifth floor made a mess and made the matter ruined."

In the past, Cao Hongxia was the deputy manager of the sales department of Jinlong Group and had contacted advertising companies a lot, so she was very clear about the ins and outs of this matter.

Originally, Dongxing wanted to get that location, rent the billboard to Jinlong, and advertise the newly built property. As an old advertising company in the city, they have a lot of experience and soon obtained several owners adjacent to the exterior wall of this wall with a rent of 5,000 yuan per household per year.

For owners, it doesn’t affect billboards on the exterior wall without balcony or windows. Why not do it if you pick up 5,000 yuan a year?

Dongxing's abacus is also very good. Except for the first floor that is too short to be made, it is made from the second floor to the eighth floor to make an extra-large shè billboard. The installation and production cost is about 40,000 yuan, and the rent for each household is 5,000 yuan, and the annual rent is 35,000 yuan.

This location is very eye-catching. It can be used for real estate advertising, as well as fast-moving consumer goods brands such as beverages, liquor, and shampoo. Compared to the price of 20,000 yuan for one and a half edition of the Morning News Evening News, the annual rent of this advertisement is 150,000 yuan, which is definitely worth the money.

After half a year, the cost will be recovered, and in the future, more than 100,000 yuan in cash will be invested every year, which is simply a small gold mine. For an advertising company that is generally not large in Dongchuan City, if there is an advertising space of more than 10 or 20 yuan, the boss can sit at home to count the money.

The problem lies on the fifth floor. The house opened a window privately and said that if you make a billboard, I have to seal the window, which will affect the right to lighting, ventilation, health, human, civil rights, and bullshit rights. In short, at least 20,000 yuan will be used.

Dongxing is not afraid of giving 20,000 yuan, and there is still a profit, but this hole cannot be opened, otherwise the residents upstairs and downstairs will find out, and the rent will increase in each floor. If this business is done, it will have to lose money, so I have to give up.

When Huang Xiaoli heard this, she shouted: "His window was opened privately in violation of regulations. What is it called destroying the building structure? Anyway, urban construction should be in charge. By the way, Qi Ran... Manager Qi, didn't Sister Hongxia say, do you know that Zhao Dezhu? Go and say hello to Zhao Dezhu, block his window, and see if he gives in!"

Qi Ran looked at Huang Xiaoli for a long time until she felt embarrassed, and then smiled and said, "Sister Xiaoli, don't you see that you are good at colluding with officials and businessmen! But I guess this is still a road that is not accessible, otherwise Dongxing would have done this long ago. They have been in the old advertising company, the Construction Committee, and the Urban Management Committee, and the Urban Management Company?"

Cao Hongxia smiled and nodded, telling Qi Ran that an old couple lived in that family. They were two pieces of hob meat that neighbors avoided by neighbors. They were rebel leaders in the ten-year extraordinary period. In the 1980s, they set up stalls to make fakes and shoddy jobs. In the 1990s, they opened a convenience store at the railway station to cheat migrant workers with fake money. Now, although they are not old, they are not old and they are more capable of rolling around, crying, making trouble, and hanging themselves. They are easily provoked.

Huang Xiaoli was so scared that she stuck out her tongue. Even the mighty city management in the Celestial Dynasty would not be able to do anything to him. She just rigorously and pulled her sleeves, "Forget it, Dongxing can't handle it... Let's find another place to be easy first and then difficult."

"I want to go over and take a look," Qi Ran smiled and looked at Cao Hongxia inquiringly. The young man's clear gaze implies confidence.

There are many things that don’t need to think too much about it. How can you know if it’s successful if you don’t try it?

Cao Hongxia was infected by his emotions and nodded with a smile, but her heart moved slightly. Maybe she could really win this time?

The three of them crossed the road and walked slowly towards the house. They saw a gray-haired old lady walking out of the door hole, carrying a convenient bag, her face was rosy and steep.

The old men who were chatting and basking in the sun downstairs immediately kept silent, as if they were afraid of her. A little girl was jumping rope beside the flower bed, just blocking her way. The old man next to her quickly pulled his granddaughter back: "Be careful, don't block Grandma Fang's way."

Old Mrs. Fang looked straight, snorted from her nose, and walked over with great courage, with a strong spirit of fighting against the sky and the earth.
Chapter completed!